David Roberts

Experience

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  Metro Radio

  May 1979 - Apr 1987

  Established the station’s and then the UK's first sales promotions department as a profit centre, responsible for identifying and developing new revenue streams whilst promoting the stations awareness to the potential audience and advertisers. Negotiated major innovative sponsorship and promotions deals (prior to permissible on-air credits) e.g. with a major oil company to provide car stickers, distribution and prizes for the Mobil Car Sticker Promotion. Again with the support of a leading fashion chain to deliver the largest single viewing area spectator event in the UK that year; The1985 Top Shop Firework Display on Newcastle Quayside.Responsible for the stations live music budget, worked with major venues, record companies, artist management and promoters to stage live music events across all musical genders from 'battle of the band' style competitions and the legendary Lindisfarne Christmas Shows at Newcastle City Hall over 12 consecutive nights, through to major outdoor gigs such as Bob Dylan at St James' Park. Show less

  • Promotions Manager

    Apr 1983 - Apr 1987

  • Sales Executive

    May 1979 - Apr 1983
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  David Roberts Marketing Consultant

  Mar 1987 - Dec 2001

  Marketing Consultant

  Working as a marketing consultant with both direct clients and through advertising agencies to develop long term marketing programmes and one off adhoc projects. This role also allowed the development of a number of independent business ideas. (see achievements section)

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  Action Audio

  Jan 1988 - Jan 1988

  Founder / Director

  Initiated the original idea, then unique, but now common place to create in-house radio style narrowcasts within high-street retail chains and showrooms, leading to Radio British Gas, Radio B&Q, Radio Scottish & Newcastle, Radio Northern Electric, Radio Tetley's, etc. Negotiating the necessary copyright music licenses.

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  Save Our Ales (Client Scottish & Newcastle Breweries)

  Jan 1989 - Jan 1989

  Original Idea and Campaign Coordinator

  Initiated and organised a high profile campaign resisting a bid to takeover Scottish & Newcastle Breweries from Australian drinks giant Elders. Secured celebrity endorsement and commissioned a protest song written and performed by Alan Hull of North East legendary folk/rock band Lindisfarne. This was supported by the supply of pre-recorded radio style music programmes interspersed with personality endorsements of S&N played in 2,500 premises.

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  BBa Marketing Communications

  Jan 1992 - Jan 1996

  Director

  Transformed a small design studio with limited media buying function into a ground breaking, full service, marketing communications agency offering the then revolutionary Apple Mac DTP graphic capability as well as the then embryonic internet services. The agency comprised a young talented team each with their own speciality and mission to provide an integrated in-house expertise covering exhibition & events management, direct marketing, web development, multi-media, PR, media planning and print buying to manufacturing clients such as Crabtree, Dunlop Industrial Hose, Express Engineering, Drager and Edwin Trisk Systems. as well as B2B clients such as Lamb & Edge, Sage Accountancy Software, Russell Telecom and B2C campaigns for Dawson & Sanderson, Theatre Royal, Newcastle United etc., Show less

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  Newcastle United Football Club

  Jan 1994 - Jan 1996

  Director of Marketing (The Sporting Club)

  Developed and implemented marketing programme to promote rugby union (Newcastle Falcons) at Kingston Park, ice hockey (Newcastle Cobras) and basketball (Newcastle Eagles) at the Newcastle Arena; taking forward the vision of Sir John Hall to establish a bedrock of sporting excellence in the North East of England.

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  Domnick hunter

  Jan 1996 - Jan 1998

  After Sales Marketing

  Developed initiatives and marketing programmes designed to develop the after sales market of replacement industrial filtration elements (compressed air filters) through international distribution chain in over 70 countries.

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  TANFIELD GROUP PLC (e-comeleon)

  Jan 1999 - Jan 2001

  Marketing Consultant

  Developed marketing programme to launch the patented digital imaging process and secure funding through a £15 million AIM floatation.

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  Gorilla Media Ltd

  Feb 2002 - now

  Founder of this successful outdoor advertising contractor, specialising in all kinds of mobile billboard advertising. Providing managed campaigns across the UK and Europe Gorilla AdVans, AdBikes and AdTrailers are used to meet a variety of out of home advertising requirements, either in the form of a high impact standalone guerrilla marketing tactic, or integrated into a wider marketing mix.The medium has supported major brands, retailers, events, launches and promotions, as well as being an effective PR backdrop. Now in its 18th year of profitable trading. Show less

  • Founding Director

    Feb 2002 - now

  • Founder / Director

    Feb 2002 - now
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  Live & Kicking

  Jan 2014 - Dec 2018

  Founding Director

  Live & Kicking is a unique online resource poised to revolutionise the exhibition, conference and live event sectors, where everything associated with these industries can be found in one place; improving productivity and deriving cost savings while delivering a more effective live experience.