
Duc Vu
Tax & Advisory

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About me
Director, Head of SeaMoney VN (ShopeePay) - Payment & Credit | Fintech
Education

Tran Phu Gifted High School
-High School Diploma Physics | Honorable Mention - Vietnam National Physics Olympiadhttps://thptchuyentranphu.haiphong.edu.vn/
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National Economics University (Vietnam)
-Bachelor’s Degree Banking and Finance Graduated with Distinction• Top 20 students with the highest score in the university entrance exam - 29.5/30.0• Graduated with Distinction

University of Minnesota
2013 - 2015Master of Business Administration (M.B.A.) Major in Finance | Minor in Data Analytics• Full-tuition Scholarship & Townley Memorial Scholarship• Runner-up at the University of Maryland’s R.H Smith 8th Annual Mergers & Acquisitions Case Competition - College Park, Maryland, USA
Experience

EY
Jan 2010 - Jan 2011Tax & AdvisoryAdvise corporates for operational optimization and tax compliance

BIDV - Ngân hàng TMCP Đầu tư & Phát triển Việt Nam
Jan 2011 - Jan 2013Financial AnalystBIDV is the largest bank in Vietnam by total assets & among the Top 100 largest banks in Asia.• Supported core banking transformation project to pivot BIDV legacy infrastructure from purely corporate banking to serve mass retail customers, completing 5 product request documents (PRD) for new features.• Analyzed customer transaction behaviors and customer feedbacks to enhance processes and improve product flow, reducing manual steps for customers.• Run market research and competitor analysis to identify product & price gap in each product lines. Show less

Global Access CSG
Jun 2014 - Jan 2016Business AnalystGlobal Access provide our clients with practical strategies and solutions for realizing their growth aspirations with greater certainty and less financial and execution risk. We deliver on this promise through a multi-disciplinary, hands-on model that bridges the cultural, geographic, language and logistical divides that often stand in the way of successful execution.• Performed industry research and prepared go-to-market strategies to drive insightful understanding of business opportunities and challenges in tech, financial industry in Southeast Asia.• Conducted financial analysis, built financial models using DCF, comparables, and precedent transactions method to value an investment opportunity in entertainment industry in China, interacted with client’s executives to prepare reports, teasers, and pitch books. Show less

Lazada Group
Jan 2016 - Aug 2018Head of BI & Pricing - Lazada Vietnam• Led a team of 8 people to analyze data, providing senior management team with daily insights on business performance and product pricing.• Built technology solutions to automate product pricing strategies to keep product listed prices always at 95% competitiveness against competitors while maximize company’s potential profits.• Construct a statistical model to forecast the correlation between marketing spend and revenue uplift, saving 10% of marketing budgets previously spent on inefficient items. • Negotiated the best prices for financial products that banks offer to merchants & users via Lazada platforms including installment fee & short-term loan rate. Show less

SeaMoney
Aug 2018 - nowSeaMoney is a part of Sea, a leading global consumer internet company with 3 core businesses - Shopee, SeaMoney & GarenaDeveloping strategies to drive SeaMoney business ranging from digital payments, digital lending to insurance. By leveraging technology, we help businesses reduce transaction costs and provide merchants and users with seamless access to credit services without any paperwork required. Our products empower businesses and help them to capture new opportunities. Responsible products: ShopeePay (digital payment), SPayLater (BNPL – digital lending), SEasy (Merchant/Buyer Cash Loan – digital lending)• Collaborated with regional engineering teams and worked closely with C-level/experts from financial institutions to develop solutions to innovate legacy payment & lending products. • Scaled up ShopeePay to become a leading e-wallet in VN with millions of monthly users and thousands of acceptances points.• Recruited, trained, and grew the team from 30 to 150+ people across various functions from Product, BD to Marketing.• Launched digital lending products - SPayLater & SEasy to mass users via Shopee platform with a seamless and fully integrated digital flow, reached hundreds of thousands of users.• Introduce tech solutions to optimize payment processing infrastructure to cut down payment fees and remove payment frictions in e-com and logistics transactions.• Integrated InsureTech solutions into e-commerce platforms to offer micro insurance policies customized to user’s needs.Featured in Tech in Asia - Aug-2022 – The people running Shopee.https://www.techinasia.com/visual-story/org-chart-people-running-shopee Show less
Director, Head of SeaMoney VN (ShopeePay) - Payment & Credit
Jan 2024 - nowSenior Manager, Head of SeaMoney VN (ShopeePay) - Payment & Credit
Aug 2018 - Dec 2023
Licenses & Certifications

Data Visualization and Communication with Tableau
CourseraFeb 2015
SAS Certified Base Programmer for SAS 9
SASOct 2015
SAS Certified Advanced Programmer for SAS 9
SASNov 2015
SAS Certified Statistical Business Analyst Using SAS 9: Regression and Modeling Credential
SASDec 2015
Honors & Awards
- Awarded to Duc VuRunner-up, R.H. Smith M&A Case Competition - University of Maryland, College Park 2014 - 2014
- Awarded to Duc VuCarlson School of Management Full Tuition Waiver Scholarship 2013 - 2013
- Awarded to Duc VuCarlson School of Management Townley Memorial Scholarship 2013 - 2013
- Awarded to Duc VuOdon Vallet Scholarship by Odon Vallet Foundation 2010 - 2010
- Awarded to Duc VuSCIC Scholarship by Vietnam State Capital Investment Corporation 2010 - 2010
- Awarded to Duc VuNational Economics University Honor Scholarship 2008, 2009 - 2009
- Awarded to Duc VuHonorable Mention, Vietnam National Physics Competition for high school students, 2006 -
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