Gabriela Tamayo

Experience

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  Grupo Aje

  Jan 2011 - Jan 2013

  Brand Manager

  • Developed and executed 360-degree brand campaigns in partnership with creative and media agencies, leveraging mass media and digital marketing for two market-leading brands, Free Tea and Agua Cielo• Enhanced brand visibility and sales: Led the execution of in-store activations, including demos, POS materials, and consumer promotions.• Relaunched 'Cielo', the #1 bottled water brand in Peru, with strategic repositioning, refreshed brand architecture and visual identity, record-breaking omni-channel campaign, and innovative product launches. Show less

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  Financiera Oh!

  Jan 2014 - Jan 2015

  Marketing Specialist

  • Launched marketing campaigns and promotions in retail stores, increasing the use of the OH! card by 4% over total sales.• Successfully planned and executed store openings in 5 cities across the country, meeting deadlines and achieving 100% satisfaction.• Developed and executed in-store and digital promotional strategies that boosted customer engagement and card adoption.

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  Sportsgirl

  Jan 2015 - Jan 2017

  Brand Marketing Manager

  • Spearheaded the marketing strategy for Beauty & Accessories, focusing on consumer insights, branding, and sales optimization.• Developed a high-impact influencer marketing strategy, collaborating with brand ambassadors and micro-influencers through strategic partnerships to amplify awareness for the relaunched footwear line, driving higher engagement and increased online sales.• Conducted market analyses, optimized performance campaigns, and developed customer journey strategies to increase online transactions, ultimately boosting conversion rates and sales. Show less

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  ESET

  Jan 2017 - Jan 2018

  Marketing & Communications Manager

  • Developed and executed data-driven marketing strategies, strengthening brand positioning in both B2B & B2C segments. Launched campaigns leveraging influencer marketing and PR to educate consumers on the importance of online safety, increasing engagement and reinforcing brand credibility.• Increased e-commerce sales by 37% YOY through strategic performance marketing and retailer collaborations. • Strengthened distributor relationships, implementing sales incentives that boosted market penetration.• Drove a significant increase in B2C annual revenue through targeted digital campaigns and loyalty programs, working closely with the sales team to track leads and implement cross-selling strategies. Show less

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  WOBI

  Jan 2018 - Jan 2021

  Marketing Manager
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  Data Science Research Perú

  Feb 2022 - now

  Co-Founder & Growth Marketing Manager