Donna Horwitz-Heller

Experience

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  Arazim Agro

  Feb 2011 - Jun 2011

  Strategic Research Intern - International Markets

  -Conducted competitive research and analysis to understand trends and industry landscape-Created executive presentations

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  Migdal Group

  Jan 2012 - Jan 2013

  Data Analyst

  -Conducted data analysis on +1M Excel rows and produced monthly reporting using advanced Excel spreadsheet functions to ensure sales data integrity and communicate key insights to senior management regarding sales team

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  Ben Gurion University of the Negev

  Jan 2013 - Jan 2017

  Finance and Data Operations

  -Tracked and created Excel reporting structures for tens of millions of dollars of donations to the University-Identified the need for online donation site, harnessed all stakeholders approval and liaised with external supplier to complete the site-Spearheaded CRM migration for the entire External Affairs division

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  Nefesh B'Nefesh

  Jan 2017 - Jan 2020

  -Led a division of 25 people and expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals. Managed a multimillion-dollar budget.-Increased efficiency by upgrading project management tools, creating better processes and clear work plans -Developed strategies for over 20 online programs each week, which garnered hundreds of live viewers. -Oversaw 5 different social media coordinators who managed groups, pages, and digital marketing across Facebook and Instagram with thousands of followers-Created and hosted weekly Facebook Live interview series with leading industry voices, garnering thousands of live views. Show less -Managed brand awareness and sales enablement strategy for Go Beyond South program- Produced a new website, and launched email newsletters, landing pages, social media accounts, brochures, blogs, datasheets, and presentations to promote the Go Beyond South program-Created meaningful collaborations with government offices, public institutions, and private organizations-Launched flagship programs and events such as a ‘Shark Tank’-style competition in Be'er Sheva's techpark , Entrepreneur Bootcamp and a Tech Employment program-Presented to high-level donors and clients. Represented the department at overseas tradeshows. Show less

  • Head of Programming and Events

    Jan 2019 - Jan 2020

  • Director of Southern Region

    Jan 2017 - Jan 2019
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  Digipave - Fusing Marketing and Micromobility

  Sept 2021 - Jan 2023

  Marketing Manager

  -Managed the funnel strategy and setup of paid Google Ad and Meta Ad campaigns for US-based clientele-Created enticing and original content in the form of ad copy, blogs, infographics, and email marketing -Measured, analyzed and optimized marketing using Google Analytics, Google Data Studio,

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  BIGVU

  Jan 2023 - now

  Product Marketing Manager

  As a Product Marketing Manager for a leading AI mobile app and web platform with over 10 million users, I am currently responsible for driving growth and revenue through innovative and effective marketing strategies. Some of my key accomplishments include:🚀Successfully launched new features through Go-To-Market (GTM) campaigns, including website copy, email marketing, blog content (blogs), affiliate activation, and Product Hunt launches.🚀Developing and managing an affiliate program that led to a 100% increase in revenue from this channel. I devised a new email flow, recruited new influencer affiliates, and maintained existing ones.🚀Implementing a new email marketing flow that improved user activation and retention🚀Conducting user research using the Jobs to Be Done framework and competitor analysis to create differentiated messaging, product positioning, and marketing content that resonated with our target audience.🚀Managing and executing an SEO content strategy that included extensive keyword research, content outlines, and link building. In less than 6 months website traffic improved by 4x and DR by 10 points🚀Developing marketing partnerships with complimentary brands through newsletter exchanges, joint webinars, and mutual incentives. These partnerships helped expand our reach and drive new user acquisition.🚀Revamped Customer Support Team and Knowledge Base- recruited and trained three new employees, and created new guides, demo instructions, and KPIs. This resulted in 30% increase in CSAT and lowered response time significantly. Tools of the Trade: Amplitude, Ahrefs, AppTweak, Stripo, Stripe, Google Analytics, IntercomJasper.ai Show less