Wil Grimm

Experience

• 

  Absa Bank

  Jan 2000 - Jul 2001

  Sales consultant

  Generating new sales

• 

  Momentum

  Jul 2001 - Feb 2010

  Consultant

  As a qualified Performance Improvement Consultant and Process Coach my duties were to:- Project manage and coordinate training interventions within the company- Provide a consulting, training, assessment and measurement service to Momentum that ensures continuous individual and organizational performance improvement in support of the business plan- Build and maintain key relationships with all clients and SBUs. - Facilitate internal product marketing to all clients and SBUs- Instruct & facilitate learning experiences, e.g. products, processes and systems- Design & develop training programs & manuals- Administrate training services e.g. reporting & scheduling- Analyze performance requirements, e.g. gap analysis, intervention proposals and to assess learning interventionsSpecifics Working with all the various internal SBUs, I conducted a GAP analysis amongst all the businesses. I initiated a project to rewrite and rebrand our manuals and processes documents in order to fill the gap within the business requirements. The spin off benefits of the project were: - Our service levels and delivery increased with 75% - Demand for our services doubled - Our brand’s values were communicated clearly & effectively, increasing our visibility and perceived value ad within all the SBUs- The SBUs service levels and productivity increased tenfoldChange managementWithin Momentum, we went through many types of organizational change, the critical aspect of a company’s ability to win the buy-in of their employees on the change is a 4 step process.We were trained and certified in change management and were used to train the staff in order to:- Recognize the changes in the broader business environment- Develop the necessary adjustments for the company’s needs- Win the support of the employees with the persuasiveness of the appropriate adjustments and training providedPrior: Client Relationship Management- Conducting surveys- Direct marketing- Administration Show less

• 

  WHITE LABEL

  Jan 2009 - Dec 2015

  Marketing and Brand Manager

  I provided consulting services in branding and marketing to small and medium enterprises, enabling these companies to afford the services of professional brand & marketing manager.This included:Brand ManagementAccount ManagementMarketing ManagementBusiness DevelopmentChange ManagementProject details I lead teams through change management cycles in order to facilitate brand buy-in, supporting the business plan accordingly. As brand custodian I implemented strict external and internal communication standards and ensured that all interaction and touchpoints with clients were focused and clear, aligning the client satisfaction experience. I implemented clear and simple processes to streamline all our efforts and reduce duplication of work. Team members were guided through creating a new brand perception within their experience. The benefits were:• Client satisfaction, securing long term profitable relationships• Improved service levels and service delivery• Word of mouth referrals increase• Enhanced productivity and clearer brand communication enabled bigger contracts using the same amount of resources at hand. • Enabling supply channels through reward ensures continuous business from our suppliers, becoming clients in return Show less

• 

  Morceau de Mantel

  Dec 2009 - Apr 2011

  WHITE LABEL client: Role: Marketing Manager

  As Marketing Manager for this retail brand, I was responsible for:Brand development, web site traffic growth, developing brand strategy market research, marketing strategy & implementing marketing plan, sales, pricing and product development in line with the marketing plan and public relations.I made use of organic marketing principals in order to maximise the return on the marketing budget by:- Making it easy for customers to make contact through “easy buttons”- Looking at the customer complaints or problems as a way to make changes in the business- Sharing the company’s knowledge and inviting customers to share their's too, making them feel a part of the teamSpecifics As a relatively unknown brand in retail, my initial mandate with this company was to increase their brand awareness by communicating what makes this company and its offering unique and creating a demand for their product. I created a steady stream of sales leads coming through the websiteThe well developed brand instilled confidence and trust within our customers, resulting in bigger sales and return businessI increased the amount of feet through focused, outcomes based PR campaigns that increased the affinity to their brand and therefore increasing demand for their unique product Show less

• 

  TYTN IT

  Jan 2011 - Jul 2013

  WHITE LABEL client: Role: Brand Manager

  With TYTN IT, we aligned the client’s marketing and communication strategy by conducting a brand workshop which created a clear path and direction. From that I compiled a marketing, branding and communication strategy that is in line with the brands personality, behaviour, values and business goals.All the communication touch points, in the strategy- and implementation phase was measured against the brand personality and behavioural score cards established in the brand workshop. This ensured a focused, clear brand message and consumer positioning being created at all times.This project resolved many issues that the company had as each decision maker had a different idea of where the brand was and where and how it needed to communicate in order to achieve their business goals. Show less

• 

  Cycan

  Jan 2011 - Jan 2012

  WHITE LABEL client: Role: Brand Constructor

  CYCAN is a talent and transition enterprise that provides efficient ‘decisioneering’ through their authority and authenticity. As a WHITE LABEL client, I helped Cycan create and maintain a new corporate identity. We managed to:- Improve the Employee Value Proposition through use of set up programs, staff interactions and a regular internal communication- Co-create a maintained and clear company specific social media presence- Have smooth running orders of operational marketing elementsSpecifics With crafting their new corporate identity, I liaised with the various directors and employees. My objectives were to create a significant ‘buy in’ from all concerned parties. We managed to:- Create employees who are proud- and believe in their brand, giving them the confidence to provide client satisfaction and subsequently positively affect their sales turnover and service excellence- Improve internal relations, resulting in better communication and internal service- Deliver a focused message to their clients resulting in better communication and increasing the brand’s equity Show less

• 

  MATTWHITE

  Oct 2011 - Aug 2013

  General Manager

  Marketing and brand managementMy tasks included:Brand management & development of leadership brands for our own as well as our clients’ brandsUsing a mixture of marketing elements and tools in order to provide measurable and effective touchpoint communication, supporting business goals in the processCompiling marketing researchWorking with our clients’ marketing- and brand managers to compile communication strategies, product positioning, brand building and communication strategiesProviding an end-to-end solution from re-aligning corporate identity through to integrated marketing and sales Giving direction to clients’ brand and marketing efforts by ensuring that their messages and touch points are in line with their marketing and communication strategyKeeping communication and marketing efforts true to the brand’s core values (corporate brand), brand personality and brand behaviourSpecifics I lead the team through change management procedures in order to believe in their brand and support the business accordingly. As brand custodian I implemented strict external and internal communication standards and ensured that all our interaction and touch points with our clients were focused and clear, supporting the bigger message and aligning the client satisfaction experience. I implemented clear and simple processes to streamline all our efforts and reduce duplication of work. Team members were rewarded for their efforts while being guided through creating a new brand perception within their experience. The benefits of this were that:Our client satisfaction increased securing long term profitable relationshipsOur service levels and service delivery doubledWord of mouth referrals increased due to the excellent client experiencesDue to increased productivity and clearer brand communication, we were able to win bigger contracts using the same amount of resources at hand. Show less

• 

  Litha Communications

  Apr 2015 - Dec 2015

  Brand Manager

  I served as Brand Manager and was accountable for analysing brand positioning and consumer insights, shaping and communicating the company vision and mission. My role here was to translate brand elements into plans and go-to-market strategies.By employing my marketing expertise, I established performance specifications, cost and price parameters and market applications. Furthermore, I measured and reported the performance of all marketing campaigns and assessed ROI and KPIs. In addition, I designed and implemented social media strategy to align with business goals. I also prepared communication campaigns for stakeholders and responded to stakeholder inquiries.My notable contributions:• Catapulted account growth by an average of 30%• Spearheaded numerous brands’ external and internal communication, including the City of Tshwane, State Diamond Trader, Transcend Corporate Advisors, and Wonderboom National Airport.• Planned and navigated successful conferences, trade shows, and internal and external launches. Show less

• 

  Workforce Staffing

  Jan 2016 - Jan 2023

  Marketing Manager

  As a Marketing Manager at Workforce Staffing PTY Ltd, I was responsible for developing marketing strategies to boost the brand’s reach and drive qualified traffic. In addition, I coordinated and oversaw numerous campaigns, ensuring I met the company’s business objectives. I analysed results to evaluate and improve campaigns. As a result, I gained new customers and built ongoing repeat business by creating integrated marketing campaigns targeted at newly discovered, micro-segmented markets. In addition, I prepared and monitored the marketing budget and applied funds in line with our strategic objectives.My signature achievements:• Boosted leads conversion to ZAR4 000 000 in recurring business annually.• Amplified advertising campaigns' success metrics and consistently garnered 5:1 ROI.• Maximised marketing budget by 2000% through outstanding portfolio performance.• Led numerous successful PR campaigns, achieving 10:1 ROI. Show less

• 

  Workforce Holdings Limited (JSE: WKF)

  Feb 2019 - Jan 2023

  Portfolio Marketing Manager: Staffing and Outsourcing Cluster

  At Workforce Holdings, my day-to-day responsibilities are overseeing marketing projects' execution, leveraging internal support, and driving collaboration. My extensive experience in marketing enables me to establish positioning, identify target audiences, and develop marketing strategies with specific objectives across different channels and segments, including TTL advertising, PR, sales, promotions, events, and communications. Furthermore, I am also responsible for analysing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. I coordinate with top management to establish each division’s value proposition, core brand values, and strategic objectives.Some of my accomplishments in this role include:• Sparked a 10% increase in brand awareness across media channels per annum on a shoestring budget.• Generated 10:1 ROI on PR campaigns by establishing specific and quantifiable goals.• Secured marketing budget of 1% of revenue in a complex industry where marketing spend was as low as 0%.• Attained 5:1 ROI consistently on advertising campaigns, turning creative ideas into effective advertising campaigns.• Expanded and promoted brand core values across all Staffing and Outsourcing Cluster divisions.• Maximised lead conversion to ZAR5 000 000 in recurring business each year from ZAR1 200 000 budget.• Strengthened brand equity by 20% year on year. Show less

• 

  Investec

  Nov 2022 - now

  Key Responsibilities:Strategise and implement comprehensive marketing campaigns for various financial sectors, ensuring alignment with business goals.Lead and mentor campaign squads, fostering collaboration among in-house experts, global counterparts and external agencies.Utilise marketing technologies and data-driven insights to optimise campaign performance and ROI.Achievements:Successfully launched several multi-channel campaigns, significantly boosting client engagement and market acquisition.Enhanced team productivity by integrating generative AI tools into our marketing processes, reducing time-to-market. Show less

  • Investment Banking Campaign Manager | Investec

    Sept 2024 - now

  • Segment Marketing Manager

    Nov 2022 - Sept 2024