Louissa Rees

Experience

• 

  First Impressions Hairdressing

  Oct 2005 - Oct 2008

  Salon Assistant
• 

  Velu Hairdressing

  Sept 2007 - Sept 2008

  Salon Assistant
• 

  Clintons (AG Retail)

  Sept 2009 - May 2013

  Sales Assistant
• 

  Bells Shoes Ltd

  Jun 2013 - Jun 2018

  • Marketing Manager

    May 2016 - Jun 2018

  • Website Sales and Platform Manager

    Nov 2013 - May 2016

  • Customer Service Supervisor

    Jun 2013 - Nov 2013
• 

  Pretty You London

  Jun 2018 - Mar 2024

  As the Operations Manager for this dynamic fashion SME, I assumed overall responsibility for systems, sales platforms, logistics, warehousing and customer service. Key achievements and responsibilities include:- Implementation and maintenance of the essential systems in use by the organisation to manage DTC and B2B orders. By applying critical thinking to complex requirements and data interchange, I collaborated with external providers to customise and build additional functionality for existing solutions, thereby enhancing overall efficiencies- Successfully launched with sales channels John Lewis, Zalando, Next, NBrown group, Wolf & Badger, Not On The High Street, Faire, Ankorstore and in-store consignment Boundary Outlet- Managed relationships with consideration of logistics, product information, commercial opportunities and performance reviews for all sales streams- Coordination with internal and external warehouses, freight forwarders, and internal key players to ensure the punctual and accurate receipt of stock. Forecasting for stock levels with rate of sale analysis to ensure goods are in the correct locations for sale, including in external locations such as Zalando, Amazon, Next and Boundary Outlet- Managed and maintained comprehensive company stock data, ensuring accuracy in stock levels and integrity of product information- Proficient in implementing strategic money-saving initiatives and conducting efficient product clearance activities- Effectively oversaw the expanding customer service and returns operations amid increasing intricacies arising from additional marketplaces- As a team leader, I enhanced overall productivity by working collaboratively with team members to harness individuals strengths, work through weaknesses and encourage a positive working culture- Demonstrated adeptness in overseeing elements of the HR function, ensuring seamless coordination and effective management of personnel within the areas of my responsibility Show less - Management, implementation and review of a companywide marketing strategy to increase sales and brand awareness- Coordinating the activities of both external providers and internal resources, ensuring streamlined campaigns were run in accordance with agreed budgets, with continual analysis of ROAS and best practise techniques- KPI reporting using a range of industry standard metrics, presenting to key stakeholdersConversion rate optimisation of multiple Shopify stores to target global consumer markets- Utilising skills in concept research, critical path management, design (including Adobe Creative Suite) and all necessary marketing activities to launch a new brand- Management of multiple new projects including the implementation of Linnworks which revolutionised the company's operation for D2C orders, creating major efficiencies in shipping, warehousing and marketplace listings/integrations- My profit analysis of existing sales channels led to the closure of some unprofitable marketplaces and renewed focus on others. The revitalisation of applicable sales avenues delivered an increase in sales and enhanced brand presence. These channels included Amazon, eBay and SilkFred. The increase in brand visibility led to enhanced customer loyalty, growth in B2B sales and later, to the addition of new sales opportunities such as John Lewis and Boundary Outlet- Design and execution of visual elements of the business, including website design, email marketing, print advertising, company branding as well as product and lifestyle photography. End to end organisation of regular campaign photoshoots- Overseeing customer service and returns functions to ensure the maintenance of the best possible service levels- Attendance at multiple trade shows representing the brands in support of the B2B sales team Show less

  • Operations Manager

    Apr 2021 - Mar 2024

  • Ecommerce Manager | PrettyAmazinGroup Ltd

    Jun 2018 - Apr 2021
• 

  Turtl

  Jan 2020 - Apr 2021

  Ecommerce Manager | PrettyAmazinGroup Ltd

  Turtl joins Pretty You London as a brand from PrettyAmazinGroup Ltd. An eco-friendly children's clothing and footwear brand.

• 

  Thales

  May 2024 - now

  Project Support Officer