Lauren Roberts

Experience

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  LSU Student Media

  Jan 2008 - May 2011

  • Launched social media department to develop and manage client social channels.• Hired, trained and managed team of interns who received college course credit for their experience.• Planned and produced student housing/lifestyle expo for 2K+ attendees. • Created marketing campaigns to support sales initiatives and increase consumer engagement. • Sold digital, broadcast and print advertising to national and local clients.• Led team to $1MM sales goal, personally contributing 50% of sales

  • Marketing Manager

    May 2010 - May 2011

  • Sales Manager

    Dec 2008 - May 2010

  • Print Sales Account Executive

    Jan 2008 - Dec 2008
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  Varsity Theatre

  Aug 2010 - Jan 2011

  Marketing Intern
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  Lycée N. Niepce

  Sept 2011 - May 2012

  Language Assistant

  • Taught English language and American culture to six high school classes weekly, creating all lectures and support materials.

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  Big Fish Presentations

  Jun 2012 - Oct 2012

  Account Executive

  • Focused on new business development, selling commercial video, design and consulting services to new clients.• Coordinated with internal design team to create products that fulfilled client goals and met brand guidelines.• Signed largest client to-date, contributing 45% of company revenue.

• 

  Civic Entertainment Group, LLC (A Seacrest Global Group Company)

  Oct 2012 - Dec 2015

  • Clients: A+E Television Networks, History, Lifetime.• Manage History marketing tour in 30 cities across the U.S. successfully garnering 160MM media impressions, increasing social followers by 48% and generating incremental ad sales revenue from sponsors like GoodYear, Nationwide Insurance, Tums and Mello Yello. • Coordinate with client, vendors and agencies on marketing campaigns, from conception to implementation and evaluation. • Collaborate with video and design teams to produce engaging content and campaign assets.• Develop social media strategy, copy and graphics to support geo-targeted and national campaigns.• Recruit, hire, train and manage staff, including on-boarding new hires, supervising entry level staff, interns and freelancers. • Manage $4MM+ in annual client budgets and billing. • Lead research, ideation and strategic planning meetings to support business development pitches and presentations.• Assist sponsorship development with IMG College, MLB, Super Bowl XLVIII, Playboy, ESPN, SXSW, Time Warner Cable and more. Show less

  • Account Manager

    Jun 2015 - Dec 2015

  • Senior Account Coordinator

    Oct 2014 - Jun 2015

  • Account Coordinator

    Oct 2012 - Oct 2014
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  NBCUniversal

  Jan 2016 - now

  Bravo, E!, Oxygen, SYFY, Universal Kids, USA Bravo, E!, Oxygen, SYFY, Universal Kids & USA

  • Senior Product Manager

    Jun 2023 - now

  • Senior Director, Marketing Operations

    Feb 2023 - Jun 2023

  • Director, Marketing Operations

    Nov 2020 - Feb 2023

  • Director, SYFYWIRE Post Production & Distribution

    Mar 2020 - Nov 2020

  • Senior Project Manager, Branded Content at SYFY & USA

    Apr 2018 - Mar 2020

  • Project Manager, Branded Content at SyFy & USA

    Jan 2016 - Apr 2018