Victoria Ivanchenko

Experience

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  Winner Group Ukraine

  Mar 2012 - Dec 2023

  Marketing activities:- Developing and designing brochures, leaflets and pocket guides- Creating presentations of new models launch- Carrying out complex analysis of the following factors to determine their impact on marketing strategy:• price lists changes with regards to their budget effect;• competitors’ activity including stock, sales and campaigns;• Ford sales including speed of sales by entity, engine type, color, etc.;• industry including segments, engine type and size, sales, etc.;• marketing packs creation.- Translating price lists, brochures- Printing brochures and leaflets- Monitoring and controlling the stock level of brochures and price lists at Winner and Dealer centers- Providing administrative support of Ford dealers’ meetings including presentation development, materials preparation, and other relevant activities- Providing support to Ford product trainings- Updating Ford website with price lists, new models, new options and systems, etc.- Microsoft Dynamics 365 launch (Axapta)- Marketing Aging Program (Loyalty) launch Show less Ordering activities:- Ordering cars in production on a monthly basis- Scheduling production, matching planned build date vs. actual production- Updating monthly newsletter from the manufacturer on the main changes such as new models, new options, new colors, production terms, etc. Marketing activities:- Developing and designing brochures and leaflets- Creating presentations of new models launch- Translating price lists, brochures, and manuals- Printing brochures, leaflets, and manuals- Monitoring and controlling the stock level of brochures, manuals, and price lists at Winner and Dealer centers- Updating Ford website with price lists, new models, new options and systems, etc. Show less

  • Ford Product Marketing Specialist

    Sept 2017 - Dec 2023

  • Ford Ordering Specialist / Ford Junior Marketing Specialist

    Sept 2015 - Aug 2017

  • Ford Marketing Administrator

    May 2013 - Aug 2015

  • Ford Sales Administrator

    Mar 2012 - Apr 2013
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  Porsche Ukraine LLC

  Dec 2023 - now

  Head of product and stock planning VW Sales Department