Kyle Fennell

Experience

• 

  Compass Group

  Jan 2008 - Jan 2012

  Manager, Retail Operations

  Responsible for all hiring, training and supervision of retail employees at Floyd Medical Center.

• 

  Cumulus Media

  Jan 2012 - Jan 2014

  Senior Account Executive

  First point of contact for local merchants across the US by providing consultation and expertise to help merchants establish ROI and growth. Hunt for Subscriber community—helping find the coolest local venues for users to explore and enjoy.

• 

  Atlanta Journal-Constitution

  Feb 2014 - May 2018

  •Optimize media spend making real-time adjustments to ads, targeting, and bidding, on social buying platforms across multiple markets•Analyze media spend data sets to create weekly reports to gauge against campaign targets and goals•Track key metrics across multiple data sources to measure media campaign effectiveness•Manage and own relationships with vendors and third party services•Setup and manage a variety of digital display campaigns across programmatic sources, including content and native ad networks, exchanges / trading desks / DSPs, video platforms, and advertising networks to ensure reach, efficiency and scale are met while hitting KPIs•Identify online media buying opportunities by growing current relationships as well as locating new partners•Develop creative assets, launch and optimize new campaigns.•implement multi-media strategic plans to meet client goals as it relates to recruitment and retention across social media networks. Show less Responsible for all retention and renewal of Digital Services clientele.- Set viable expectations and establish campaign strategies- Establish client's access to all reporting and campaign measurement tools- Analysis of monthly reporting to determine success and adjust campaigns as necessary- Identify and present ways to expand client's digital portfolio- Collaborate with sales team to negotiate and renew contracts- Work with marketing to develop and produce industry case studies- Assist in the planning and production of digital seminars and workshops- Manage and optimize all Facebook Ad Campaigns- As a Yext Certified Partner, work with clients to establish consistent branding across the web-Google Adwords & Mobile Advertising Certifications Show less

  • Media Buyer

    Mar 2016 - May 2018

  • Retention Specialist, Digital Accounts

    Feb 2014 - Mar 2016
• 

  Cox Media Group

  Jun 2018 - Dec 2021

  • Manager, Social Media Marketing, SEO & 3rd Party Solutions

    Oct 2020 - Dec 2021

  • Team Lead, Social Media

    Feb 2019 - Oct 2020

  • Senior Media Buyer

    Jun 2018 - Feb 2019
• 

  Audacy, Inc.

  Dec 2021 - now

  Director, Social