Xander Rohring

Experience

• 

  Rochester Institute of Technology

  Aug 2018 - May 2022

  • Creating and distributing engaging content for Instagram, Twitter, and Facebook to cultivate the student community and advertise Honors Program events; consistently earns ~15% engagement on Instagram• Effectively communicating with and answering questions from current and incoming students regarding the Honors Program• Managing general office maintenance to create a productive space for students and staff • Helping students with coursework and study techniques for Financial Accounting, Managerial Accounting, Accounting for Decision Makers, Financial Management, and Computer-Based Analysis • Processes course substitution and student exception forms from academic advisors to reflect changes in program requirements for individual students• Updates program planning documents to reflect changes in curriculum• Coding and testing new academic requirements into Student Information Services

  • Honors Program Social Media Manager & Office Assistant

    May 2019 - May 2022

  • Saunders College of Business Tutor

    Aug 2020 - May 2021

  • Degree Audit Assistant

    Aug 2018 - May 2019
• 

  Poseidon Systems

  May 2020 - Aug 2020

  Marketing Co-op

  • Designing, creating, and updating content marketing materials including case studies, brochures and sell-sheets• Optimizing and redeveloping Poseidon Systems' website for SEO purposes; increased Poseidon Systems search ranking from page 11 to page 1 of our key search• Wrote and promoted weekly blog posts on Poseidon Systems' website and social media platforms

• 

  Greater Rochester Chamber of Commerce

  May 2021 - now

  • Designing graphic assets, writing copy for, and scheduling and posting organic social posts on the Greater Rochester Chamber and associated sub-brand social media channels with a combined following of 20,000+ users• Page development and on-page SEO using WordPress for Greater Rochester Chamber and RBA Staffing and Screening division’s rebranded websites• Managed Member Advertising program to work with clients and sell email marketing campaigns to the Chamber’s mailing lists to member companies; generated nearly $12,000 in revenue in one quarter• Coordinates and deploys weekly email marketing communications to ~20,000 users regarding upcoming events and training offerings• Designing and coordinating printed event publications for select Greater Rochester Chamber signature events and awards• Interfacing with and coordinating marketing efforts with marketing agency partner for sub-brands Authentica and TalentEdge Show less • Designing graphic assets, writing copy for, and scheduling and posting on the Greater Rochester Chamber and associated sub-brand social media accounts with a combined following of 20,000+ users; earned Twitter verification for @RochesterChambr brand and increased Facebook engagement by 142% over a 3-month duration• Page development and on-page SEO using WordPress for Greater Rochester Chamber and RBA Staffing and Screening division's rebranded websites• Managed Member Advertising program to work with clients and sell email marketing campaigns to the Chamber's listservs to member companies; generated nearly $12,000 in revenue over a 3-month period• Assisted with additional tasks as needed for the Events Department and other affiliated bodies and companies in the Greater Rochester nine-county area Show less

  • Director, Marketing & Communications

    Oct 2024 - now

  • Marketing & Engagement Specialist

    Feb 2023 - Sept 2024

  • Marketing & Engagement Coordinator

    Aug 2021 - Feb 2023

  • Marketing & Engagement Intern

    May 2021 - Aug 2021