Daniel Caldas

Experience

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  Mentes Digitais

  Oct 2011 - Jun 2013

  As a seasoned Digital Strategist, my journey at Mentes Digitais evolved as I embraced the role of Social Media Manager after a year of dedicated service. In this expanded capacity, I seamlessly integrated my existing responsibilities with the added dimension of team management, empowering me to not only conceive but also execute my strategic visions across diverse media channels.Key Achievements and Responsibilities:- Strategic Social Media Leadership: Spearheaded comprehensive social media strategies, ensuring alignment with overall business objectives. Successfully translated high-level concepts into actionable plans, delivering impactful and measurable results.- Team Management: Led and motivated a dynamic team, fostering a collaborative environment for the execution of social media initiatives.- Multichannel Execution: Orchestrated the implementation of strategies across various social media platforms, optimizing brand presence and engagement. Managed campaigns from conceptualization to execution.- Content Planning and Creation: Directed the development of compelling and relevant content that resonated with target audiences. Leveraged insights and analytics to refine content strategies for maximum impact.- Performance Analysis and Optimization: Utilized analytics tools to track and analyze campaign performance. Implemented data-driven optimizations to enhance reach, engagement, and conversion rates.This promotion marked a significant milestone in my career, allowing me to blend strategic thinking with hands-on execution and leadership. I am proud to have contributed to the growth and success of Mentes Digitais by navigating the dynamic landscape of digital and social media. Show less I have innitiated my journey in Marketing Digital at Mentes Digitais, leveraging skills and experience to drive meaningful results for clients across diverse industries.Key Contributions:- Spearheaded the organization and evaluation of brand impact and digital behavior research- Transformed complex data into actionable insights, compiling findings into effective communication strategies and solutions- Evaluated and selected creative communication solutions aligned with strategic paths- Designed and implemented business and communication digital strategies for clients- Crafted comprehensive and inspiring creative briefs to guide cross-functional creative teams- Played a pivotal role in enhancing brand positioning and engagement in the ever-evolving digital landscapeMy tenure at Mentes Digitais marked the beginning of my journey in the dynamic field of Marketing Digital, and since then, I've continued to leverage my skills and experience to drive meaningful results for clients across diverse industries. Show less

  • Social Media Manager

    Jan 2013 - Jun 2013

  • Digital Marketing Strategist

    Oct 2011 - Dec 2012
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  Zeca

  Jun 2014 - Dec 2014

  Brand Strategist

  After completing a Fulbright scholarship at the University of Oregon, my return to the Brazilian market was marked by a unforeseen recommendation from industry peer André Chaves, the visionary behind the Papel & Caneta project. Recognizing the potential synergy between my international exposure and Zeca's focus on the theme of 'Courage,' André saw an opportunity for me to inject fresh and innovative perspectives into Zeca's advertising campaigns.Embracing André's endorsement, I joined Zeca as a Brand Strategist. Drawing on my experience abroad, I seamlessly integrated international insights into Zeca's advertising landscape, contributing a unique and forward-thinking dimension to our campaigns.Key Contributions:- Strategic Brand Impact and Behavior Research: Organized and conducted in-depth research on brand impact and consumer behavior, utilizing both domestic and international insights to inform strategic decisions.- Communication Strategy Development: Compiled research findings into actionable communication strategies and solutions, ensuring alignment with client objectives and the overarching theme of 'Courage.'- Creative Solution Evaluation: Assessed and evaluated creative communication solutions, aligning them with strategic paths to enhance brand positioning and engagement.- Business and Communication Strategy Design: Developed comprehensive business and communication strategies for clients, offering strategic guidance and innovative approaches to elevate brand presence and impact.- Creative Brief Production: Crafted creative briefs that inspired and guided creative teams, fostering a collaborative environment for the development of compelling and effective advertising campaigns.My journey at Zeca has been a testament to the power of cross-cultural insights and strategic thinking, contributing to the agency's commitment to the theme of 'Courage' in advertising. Show less

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  99lab

  May 2015 - Feb 2018

  Founder, Producer

  I founded 99lab with the goal of creating a community for individuals who share the dream of game development. Many people, myself included, harbor this childhood dream, yet often struggle to find the right connections to bring their projects to life.99lab aimed to be the bridge between developers, artists, musicians, and a diverse range of professionals involved in game development. Through this initiative, my key results were: - Organized over 10 game jams, contributing to the creation of more than 30 independent games.- Orchestrated the consolidation of the GameJam Aracaju branch as the leading one in Northeast Brazil for 3 consecutive years, with over 100 participating developers.- Being recognized as a pioneering leader in the creation and connection of a local game developers' community, I was invited to speak about community building at TEDxIvoDoPrado.While 99lab no longer officially exists, it has transformed into GDS - the local game development community -, where I continue to organize events and play a pivotal role in fostering game development in Sergipe. The transition allows for a continued focus on building a strong community and supporting the growth of the local game development scene. Today, GDS stands as a testament to the enduring commitment to the development and success of the gaming industry in Sergipe and beyond. Show less

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  Educa Worldwide

  Sept 2015 - Dec 2015

  Account Manager

  I briefly worked at Educa Worldwide, where my primary focus was on a specific client, the Universidade Tiradentes. During this short tenure, I held the position of:- Developing account management briefs to guide creative teams.- Dealing with third-party service providers, focusing on acquiring the best service deals for clients.- Developing new approaches to reach diverse audiences through data analysis.- Contributing to international meetings with the agency’s different offices.My time at Educa Worldwide was cut short due to a compelling opportunity. I received an invitation from Zeca to join them as a Senior Brand Manager and play a pivotal role in reshaping the agency's direction. Zeca had temporarily paused its operations at the end of 2014, and my expertise was sought to contribute to the agency's revival and chart a new course for its future. This exciting opportunity at Zeca aligned with my career aspirations and drew me away from my role at Educa Worldwide. Show less

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  Zeca

  Jan 2016 - Jul 2017

  Senior Brand Strategist

  As Senior Brand Strategist at Zeca, I assumed a leadership role in steering the agency through a transformative phase. During my tenure, I accomplished the following key responsibilities:- Managed a team of 6 Strategists and Creatives, contributing to the execution of 6 brand marketing research projects, generating over R$10 million in combined value for our clients.- Implemented streamlined processes with Trello for workflow within the agency, boosting productivity by 56%.- Four-time winner of the Guigó Awards in diverse categories, including Big Idea, Film for Social Media, Digital Campaign, and Newspapers & Magazines Campaign.In addition to my role as Senior Brand Strategist at Zeca, I made significant contributions to the agency's business model by introducing a pioneering initiative known as the "Zeca Books." This innovative approach involved in-depth studies conducted by myself, culminating in the delivery of comprehensive reports to our clients. The primary objective of the "Zeca Books" was to gain profound insights into our clients, thoroughly understanding their needs and assessing the current standing of their brands in the market.A key deliverable of the "Zeca Books" was the development of a distinctive "message" – a market positioning that conveyed a powerful and authentic truth about the brand to the market. This strategic positioning aimed to establish an unique and profound connection between the brand and its audience, creating a distinctive and memorable brand identity. Show less

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  Bonsae

  Mar 2018 - now

  Co-Founder, Product Owner

  Bonsae represents the culmination of my life's most significant endeavor, serving as the platform through which I acquired genuine entrepreneurial acumen. It entailed navigating the inherent risks and tribulations that come with true entrepreneurship, shaping me into a resilient and seasoned business leader.- Led a team of 5 developers, overseeing the execution of over 4000 tasks and successfully launching 2 product versions.- Successfully led a server migration project from Digital Ocean to AWS, resulting in over 81% cost reduction.- Contributed to the closure of over 35 contracts, playing a key role in presenting the system and providing customer support to ensure client success. This effort resulted in more than 100% annual growth in revenue, consistently achieved every year.This venture also marked a pivotal milestone in my game development career, providing invaluable lessons in team management, product development, and the intricate process of bringing a product to market. Collaborating with Manuel Caldas and Gabriel Nogueira as co-founders, my role within the partnership revolves around overseeing Marketing and the product development team. Show less

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  PasseiMed!

  Sept 2022 - May 2024

  Co-Founder, Project Manager

  As a result of insights gained from my experience at Melhores Escolas Médicas, I played a pivotal role in founding and leading the Passei! project.- Leading a team of 15 spanning Marketing, Product, Finance, and Content, I successfully launched a high-quality educational product within one year that attracted an enrollment of 300 students.- In one year, I implemented marketing and content strategies that led to reaching over 3 million people across Brazil through social media platforms, resulting in a 100% growth across all Passei networks. Show less

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  Melhores Escolas Médicas

  Sept 2022 - May 2024

  Project Manager

  At MEM, I held the position of a Project Manager, overseeing the productivity and content quality of the portal. My most impactful contribution involved the implementation of several operational processes using Notion. Moreover, I played a pivotal role in crafting processes that significantly facilitated strategic and creative decision-making for both the team and management.Key Contributions:- Implemented organizational processes using Notion, enhancing day-to-day task management and team collaboration.- Established efficient protocols for content production, ensuring high-quality deliverables.- Crafted and implemented strategic marketing initiatives to improve overall operational efficiency.- Developed processes that streamlined decision-making, benefiting both the team and management.Played a key role in fostering innovation within the company through creative approaches to problem-solving.- Successfully led the team to increased productivity and improved content quality on the MEM Portal.Actively contributed to strategic planning sessions, providing valuable insights for company growth.- Demonstrated leadership in overseeing various aspects of the portal's operations, from content creation to strategic decision-making.Beyond my leadership responsibilities, I actively engaged in strategic marketing initiatives to optimize our overall operational efficiency and elevate the quality of content production. This multifaceted role allowed me to not only ensure the smooth functioning of daily tasks but also contribute to the overarching success and innovation of the company. Show less