Kenneth Schwartz, MBA, PMP

Experience

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  MEDCO Tool

  Jun 2004 - Sept 2004

  Warehouse Worker
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  Quick Time Performance

  Oct 2004 - May 2007

  Sales Representative

  •Facilitated the assembly, testing, and packaging of finished goods from start to finish•Established verbal publicity copy promoting Wednesday night sponsorship at Raceway Park•Organized daily UPS shipments•Handled orders from large B2B accounts•Provided customer support while working to resolve customer issues and complaints•Executed quality control efforts•Attended trade shows and promotional events at local drag strips

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  The Scotts Miracle-Gro Company

  Apr 2007 - Feb 2012

  Outside Sales Representative

  Merchandiser and Sales Counselor for various Home Depot and Lowes locations in North Jersey. Job tasks include various Sales, Marketing, and Customer Service related duties.• Performed sales promotion and developed point of purchase displays• Utilized Home Depot Planograms and maintained product organization• Trained new employees in product knowledge and sales techniques• Oversaw product knowledge events promoting Miracle Gro and Round Up product lines• Provided customer service and personal selling while managing inventories and product ordering• Assisted promotional events with NASCAR and the Newark Bears minor league baseball team Show less

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  Flavine North America

  Sept 2008 - Mar 2012

  Inside Sales Representative

  Active Pharmaceutical Ingredient Marketing and Sales Account manager within the Animal Health segment. Responsibilities included sales negotiations, budgeting, account management, marketing, business development and regulatory status communications.•Pursued and surpassed aggressive sales targets and met individual budgets in excess of $10 million•Increased cumulative top line sales figures to levels 50% over years prior•Led South American market explorations by identifying +115 potential new business opportunities•Provided direct support to the Senior VP with new product development and promotion activities•Provided day to day inside sales support and customer service in a B2B realm•Independently developed and promoted new products, managing them towards fruition•Supported the purchasing, accounting, and logistics departments•Received certified training in shipping of Hazardous Materials according to 49 CFR and IATA regulations Show less

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  Mercedes-Benz USA

  Mar 2012 - Jul 2015

  Managed multiple in-house agency accounts, providing strategic consulting for marketing, management, and financial growth. Delivered marcom solutions across all channels including print, radio, POS, media planning, digital (desktop, tablet, mobile), and video. • Directed a 25 member interactive media team across account, creative, and production disciplines • Managed full spectrum of HR functions for large cross functional teams of direct reports• Trained, coached and mentored staff to meet short and long term planning and performance standards• Expanded account responsibilities to include strategic development, increasing revenues 32% YOY• Managed team resources in support of project needs, scaling to support 50% growth• Led strategic remodeling of mobile device and digital training platforms• Developed branding for integrated campaigns aligning market insights with account values • Increased operational efficiency 20% by improving briefing and production processes• Leveraged operational efficiencies to complete +255 projects per year (up 65 YOY)• Restructured cost accounting and reconciliation processes, reversing prior budget deficits Show less • Managed planning and production resources for Interactive Media while introducing new technologies• Lead the estimation, scheduling, and delivery of client requests while managing external vendors • Formulated proposals and launched iBook, Augmented Reality, and mobile training platforms• Integrated analytical data in development of new digital platforms• Coordinated resources to launch integrated campaigns in support of Illuminated Star and Drive Kit Plus• Managed schedule, budget and resources through project life cycles while reporting to Sr. Management• Ensured regular and consistent stakeholder communications through all projects • Collaborated with cross functional teams on large and highly complex technical projects • Reversed $200k budget deficits to balance accounts to net zero Show less

  • Account Lead, Interactive Media

    Jan 2014 - Jul 2015

  • Project Manager, Interactive Media

    Mar 2012 - Jan 2014
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  Merkley + Partners

  Jul 2015 - Sept 2016

  Account Manager, Mercedes-Benz After Sales

  When MBUSA moved from Northern NJ to Atlanta, I helped facilitate the transfer of After Sales marketing from in-house to Merkley, standing up operations and ways of working at the agency.• Partnered with Mercedes-Benz in transitioning in-house advertising operations to the agency• Developed fully integrated marketing plans and communication strategies for campaigns• Created and managed full funnel marketing plan for Mercedes-Benz Genuine Parts• Guided integrated marketing efforts across brand, focusing on customer journey and audience strategy • Launched Extended Limited Warranty and Pre-Paid Maintenance programs and supporting campaigns Show less

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  Proponent Federal Credit Union

  Sept 2016 - May 2018

  Marketing Department Manager

  At Proponent I lead the marketing department and team, providing operational and project management direction and process, in addition to establishing brand strategy, including guides and styles, to speak in a more modern, relevant manner to membership, always focused on member centric implementation within strategies. • Introduced new brand strategy to help the company better align with strategic focus• Established member-centric content strategy to build brand engagement and loyalty• Added marketing automation capabilities to campaigns, leading Marketo integration• Identified new segments and targeted audiences with predictive and dynamic content• Launched new website, adding analytics and remarketing capabilities• Enhanced campaign calculators to show contribution models at segment level• Retooled operations and project management processes increasing team efficiency• Managed HR functions for staff, leveraging SuccessFactors to meet performance goals Show less

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  Verizon

  May 2018 - now

  ● Developed the final program brief for a dark project which ultimately led towards the 2019 restructuring of Verizon from wireless/wireline to consumer/business org. structures● Developed an algorithm for rationalizing underperforming products, identifying decommissioning targets, and incorporating life cycle management processes leveraging lean business agility in product decisioning● Conducted analysis of a sales partnership with a 3rd party vendor which led to bold strategic changes and renegotiating agreements to save $35M/yr. in vendor cost Show less

  • Business Strategy Manager

    Oct 2021 - now

  • Business Development & Strategic Planning Manager

    Oct 2020 - Oct 2021

  • Senior Manager, Business Transformation

    Jun 2019 - Nov 2020

  • Business Transformation Manager

    May 2018 - Jun 2019