Ogieva Imasuen

Experience

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  Graphinitions designs

  Mar 2010 - now

  Creative Director | Digital Media Strategist | Brand Storytelling & Content Innovation

  As a Creative Director, Digital Media Strategist, and Business Growth Expert, I am passionate about bridging creativity and strategy to build brands that stand out. I thrive at the intersection of design, content, and business impact, ensuring brands don’t just look good but also perform exceptionally well.💡 Let’s Connect! Whether it's about digital content, branding, or platform growth, I am always open to collaborating on innovative projects that elevate businesses and engage audiences. 🚀 Show less

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  N.N.P.C Medical Services, Lagos.

  May 2012 - Dec 2019

  Software/System Analyst
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  Nairametrics

  Dec 2019 - now

  • Visual direction - primary art/design director, guiding visual aesthetics, layouts, and overall design concepts.• Style guidelines - create style guides or visual standards to ensure uniformity in all visual materials across platforms.• Balancing creativity with business goals• Problem-solving - Resolve creative challenges and adapt the vision to meet evolving needs or unforeseen circumstances.• Trend Research and Innovation• Vision and Concept Development• Develop, implement and manage YouTube strategy.• YouTube page management (supervising) – layout, uploads, community management.• YouTube video editing – landscape and shorts.• Measure and oversee the success of YouTube strategy.• Enforce visual storytelling principles and techniques.• Create weekly content plan for YouTube.• Proficiency in video editing software such as Adobe Premiere Pro• Podcast content management – editing, uploading and creating shorts for social media distribution.• Produce and market radio shows.• Manage media partnerships and collaborations.• Develop growth strategies for the brand as a whole.• Generate cash flow via all platforms – website, social media, events, YouTube, Webinars, Interviews, Radio and podcasts.• Oversee Email marketing strategy• Manage business brand online. • Provide constructive feedback.• Ensure adherance to rules and regulations.• Present to Senior Management.• Oversee all Digital Media processes and service delivery Show less

  • Head, Platform Growth at Nairametrics

    Jul 2023 - now

  • Head, Digital Media

    Dec 2019 - Sept 2023
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  TAD Partners

  Oct 2024 - now

  Creative Director | Digital Media Strategist | Brand Storytelling & Content Innovation

  • Define the creative vision and direction for projects.• Develop concepts and ideas that align with brand and project goals.• Lead and inspire creative teams (designers, writers, artists, etc.).• Oversee the execution of creative concepts across various mediums.• Maintain consistency in brand identity and messaging.• Manage project timelines, budgets, and resources.• Review and approve all creative work for quality and alignment with the vision.• Collaborate with other departments (marketing, product, etc.) to ensure cohesive strategies.• Present creative concepts to clients, executives, or stakeholders.• Integrate feedback from clients or stakeholders into the creative process.• Stay up-to-date with design trends, technologies, and industry innovations.• Ensure the creative work meets business objectives (e.g., sales, brand awareness).• Mentor and provide guidance to junior creative team members.• Solve creative problems and adjust strategies as needed.• Develop and enforce visual style guides and brand standards.• Manage client relationships and ensure satisfaction with the creative output. Show less