David Fradkin

Experience

• 

  Dell

  Jan 1989 - Jan 1990

  Extended Sales Representative, Public Sector

  In 1990, Dell was growing quickly but still a small-to-medium sized company with less than 1000 employees. ► Prepared major account proposals and engineered sales of computer hardware, software, and extended warranties to federal government agencies, contractors, and integrators. ► Designed service programs as components of major contracts.

• 

  Saint-Gobain Abrasives

  Jan 1990 - Jan 2004

  Honed my skills in industrial sales and industrial distribution while focusing primarily on the Oil & Gas E&P and petrochemical sectors. Established Saint-Gobain and its solutions as reference leader in Oil & Gas industry. Served as global lead for major oil & gas projects. Promoted to six positions of increasing responsibility and revenue generation in various US sales & marketing roles and locations over a 14-year period.► Achieved Winners' Circle Award - 1996, 1997, and 2000.► North American Distributor of the Year - 2000.► Coated Abrasives Distributor of the Year - 2001.► Super Abrasives Distributor of the Year - 2002.► Increased sales revenue and market share every year while in field sales.► Determined product application needs and developed win/win solutions.► Conducted product performance trials and cost/benefit analyses to establish proof of concept.► Expanded presence in Oil & Gas, Ceramics, Cutting Tools, and Forest Products sectors.► Provided consultation to key customers on capital expenditures, custom solutions, and changes in work habits, leading to increased efficiencies and lower overall costs. Show less

  • National Account Manager

    Jan 2002 - Jan 2004

  • Senior Account Manager

    Jan 1990 - Jan 2004
• 

  United Rentals

  Jan 2004 - Jan 2006

  Director, Product Management, Sales & Marketing

  Hired to lead Gulf Region sales activities and manage Personal Safety products category for North America. Promoted to build and standardize Contractor Supplies business and catalogs. Negotiated corporate programs and steered business through strategic suppliers while managing spend of $250 million. Designed “train the trainer” program for 9,500 SKU Contractor Supplies Catalog. Held P&L responsibility with 10 direct and 35 indirect reports. ► Orchestrated launch of comprehensive US and Canadian Contractor Supplies Catalog in three languages, growing the catalog from 95 pages to 656 over 2 years and increasing sales from $184 million to $450 million.► Launched 9 North American distribution centers over 13 months. Trained personnel in 750 branches on new distribution strategy that became corporate benchmark.► Coordinated corporate merchandising through the catalog and steered merchandising and inventory control strategy for 750 branches, increasing catalog sell-through activities 75%, and achieving branding consistency.► Grew corporate Contractor Supplies revenues and Gulf Region revenues over 50% in successive years.► Managed vendor contract negotiation activities and established formal process for vendor qualification and strategic supplier agreements. Show less

• 

  Allied Waste

  Jan 2007 - Jan 2008

  Senior Manager, Business Development

  Initiated corporate marketing activities. Created formal sales and marketing strategies for $400 million National Accounts Group. Instituted leading-edge marketing practices. Conducted market surveys and applied key learnings to address customers’ needs. Standardized processes and communication templates. Implemented and managed salesforce.com and Miller Heiman Strategic Selling. Held P&L responsibility for 7 direct and up to 20 indirect reports. ► Introduced and applied market segmentation modeling to generate over $50 million in new revenues. ► Launched inaugural company-wide newsletter, integrating sales, field operations, and customer service.► Created Economic Value Tool for sales reps to calculate targeted savings to customers on the spot.► Authored new templates for RFP process, standardizing 80% of RFP responses.► Established an effective and manageable Lead Share program. Show less

• 

  Nestor Sales LLC

  Jan 2008 - Jan 2010

  Vice President of Sales and Marketing

  Hired to revitalize sales operations. Led research into competitive markets and potential industry verticals such as wind power. Transformed vision and strategy into compelling business initiatives and priorities. Focused on organizational development. Changed corporate culture by initiating best practices. Held P&L responsibility with 3 directors, 8 general managers and 50 indirect reports. ► Sharply increased sales revenue 25% and margin growth 2 points by establishing and tracking key metrics: unique customer additions, add-on sales, time & territory management, and reduction in credits and returns. ► Developed new open house strategy leading to 40% growth in revenue.► Reduced rate of credits and returns 25% and shortened sales cycles by establishing proofing ► Established leasing program as new line of business to augment revenue stream.► Integrated sales, marketing, advertising, product management and purchasing, leading to more effective promotional activity and more efficient revenue stream. Show less

• 

  Manhattan Resources

  Jan 2008 - Jan 2008

  Executive Recruiter

  ► Successfully recruited and placed Executives and Senior Managers in sales leadership positions, various marketing disciplines, and energy trading positions.► Added new clients and recruited candidates in numerous industries, including Energy, Oil & Gas, Industrial and Electrical Distribution, Environmental Services, Road Construction, Traffic Safety, and Computer Software.► Recruited candidates in a variety of functional disciplines, including Sales, Marketing, Accounting, Finance, Human Resources, Energy Trading, and Operations.► Successfully recruited and placed candidates in contract-to-hire positions in key tactical roles for clients in the Energy sector. Show less

• 

  Honeywell Safety Products

  Jan 2010 - Jan 2012

  Director of Market Development - Oil, Gas & Chemical, Americas

  Hired to lead and coordinate marketing and sales efforts into the Oil, Gas & Chemical vertical and create go to market strategies for all lines of PPE (personal protective equipment). Provided knowledge and thought leadership on industry dynamics and executed strategic sales and marketing plans to grow the sector. Voice of the customer to all business units to drive creation of differentiated and more compelling products and services. Focused on key market drivers across the Americas.► Led focused end-user strategy for Honeywell Safety Products, partnering with sales, marketing, distribution, and global product groups to grow PPE market share in Oil, Gas & Chemical vertical.► Crafted long term business plan for Oil, Gas & Chemical vertical to guide 5-year growth strategy, and created training vehicles to educate company personnel on dynamics of the industry.► Launched Oil & Gas playbook to align activities of sales and marketing organizations. ► Championed largest of ten key global growth drivers to steer focus of sales and marketing organization.Honeywell International acquired Sperian Protection in September 2010 to form the world’s largest manufacturer and supplier of personal protective equipment across a wide breadth of product categories and product/service offerings. Show less

• 

  Draeger Safety

  Jan 2012 - Jan 2014

  Vertical Market Sales Manager - Oil, Gas & Chemical

  Hired to lead and coordinate sales efforts into the Oil, Gas & Chemical vertical and create go to market strategies in North America. Created and managed corporate-level relationships with key end users and coordinated company resources to surpass established revenue goals.► Engineered focused market share growth strategy for the Oil, Gas & Chemical segment, doubling top-line revenue in portable gas detection and respiratory protection in the first year, and established platform for 2X growth in each year beyond. ► Established road map for key account targeting and channel partner selection to position Draeger for long-term growth in the vertical. ► Established turnkey process for value proposition creation at each critical point in product and solution life cycle. ► Substantially increased inventory of key products to effectively service all sub-segments of the vertical.► Created training vehicles to educate company personnel on dynamics of the industry. ► Led cross-selling initiative to integrate Draeger's separate portable gas detection and fixed gas detection businesses, resulting in synergized growth opportunities. ► Served as Draeger delegate on ANSI/ASSE Z390.1 Hydrogen Sulfide (H2S) Training Committee. ► Represented Draeger at ASSE and VPPPA industry events and educational forums.Draeger is a leading international company in the fields of medical and safety technology. Its safety division focuses on gas detection and respiratory protection, and its specific product and solution focus for the Oil, Gas & Chemical industries includes gas monitoring, detector tubes, SCBAs, thermal imaging cameras, and shutdown/turnaround services. Draeger was founded in 1889, is present in more than 190 countries, and has nearly 12,000 employees worldwide. Show less

• 

  Weatherford

  Jan 2014 - Jan 2016

  US Strategic Account Manager

  Hired to develop and execute strategic business plan for key US clients. Primary point of contact at Weatherford for Newfield Exploration, Marathon Oil, and Statoil USA. Directed company-wide sales and operational strategy to support revenue growth within clients' operations, built around a strong communication network and always being the voice of the customer. Increased Weatherford's share of a rapidly shrinking market.► Led and coordinated sales and commercial efforts for Newfield, Marathon, and Statoil across all product lines and operating areas. Game-changing wins in Directional Drilling Services with all 3 clients.► Overhauled Completions and Pressure Pumping Services, resulting in Weatherford’s biggest win and largest-revenue client in Mid-Continent region. ► Market share gains in every key US basin in Drilling Services, Pressure Pumping, Wireline Services, Flowback Services, Wellhead Services, and Artificial Lift Systems. ► Matched Weatherford's strengths to clients'​ key drivers, building compelling value propositions, and delivering incremental and sustainable growth strategies, resulting in enterprise-wide mutual gains. ► Expanded use of salesforce.com CRM as high-level opportunity / project management tool and communication platform, while increasing market knowledge of emerging SCOOP and STACK plays across the company. ► Executed profitable growth strategy focused on clients'​ most critical needs, achieving best position in clients' value matrix. Weatherford is the 4th-largest oilfield services company worldwide, and helps its clients safely and sustainably find, drill, complete and produce oil and gas fields. Its innovative technologies, products and services drive down the cost and increase the recovery of oil and gas – now and in the future. Show less

• 

  Aces Express Softball

  Jan 2017 - Oct 2020

  Fundraising Chairman & Travel Manager

  Led all aspects of fundraising activities and team travel for nationally-ranked travel softball organization. Launched and implemented most successful fundraising events in organization's history.

• 

  Camping World

  Oct 2020 - now

  ► Manage all aspects of Used RV acquisition process.► 200+ units purchased YTD (Top 2% company-wide). ► 200+ purchased units sold (#1 in Central region; #5 company-wide). ► $1M+ gross profit on purchased units sold (#1 in Central region; #2 company-wide). ► 1st to deliver 100 units at Spring, TX store ► Sold and delivered 1st Class A Motor Home at Spring, TX store. ► Sold and delivered 1st Class C diesel Motor Coach at Spring, TX store. ► Held dual responsibility of RV Sales and Used RV Purchasing Oct 2021- April 2022; promoted to Purchase & Consignment Specialist May 2022.

  • Consignment Manager

    May 2022 - now

  • RV Sales Associate

    Oct 2020 - May 2022