Soumya Barik

Experience

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  Citi

  Apr 2011 - Jun 2011

  Summer Associate

  - Studied and analyzed the current deployment strategies used by the Sales & Distribution Division for- Devised and implemented customer engagement activities to increase the productivity of deployment- Responsible for daily deployment of over 90 Universal Bankers across Delhi, Gurgaon and Noida regions- Single handedly closed deals with corporate clients for new deployment points- Spearheaded the idea of setting up deployment points at high-end hospitals, alumni meets of premier institutions- Conducted financial analysis to compare the productivity of suggested strategies with the existing ones Show less

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  Madura Fashion & Lifestyle

  Jun 2012 - Oct 2014

  Inventory & Sales Planning

   Enabled a 40% growth in revenue for a 100-million-dollar brand, Allen Solly in FY 2013 by co-leading the effort on sales forecast remodeling and stock optimization & merchandising Charted the Buy Plan for all exclusive outlets basis the budget, rate of sale and stock optimization Recognized on Quarterly meets for excellence in seasonal sales & promotion planning, regular inward tracking and inventory management Analyzed customer insights from stores across the country and boosted repeat purchase % by designing and ensuring implementation of focused CRM campaigns and loyalty programs Show less

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  Snapdeal

  Oct 2014 - Feb 2016

  ECommerce Category Management

   Achieved outstanding growth in Brand Share, NPS (Net Promoter Score), % Repeat Business & Warehouse Salience by analyzing customer buying behavior and improving customer engagement  Consistently surpassed sales & margin targets through promotion planning, discount modeling, marketing strategies, visual merchandising, assortment development and risk management Achieved 200% growth in category GSV (Gross Sale Value) and an improvement of 14% in overall NPS over a period of seven months for Men’s Apparel business Achieved an improvement of 21% in NPS and recorded the highest ever (7x) daily sale during End-of-Season-Sale for Women’s Footwear category, exceeding the target by 30% Show less

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  Accenture

  Mar 2016 - Mar 2018

  Management Consulting

  Inventory Analytics/ Diagnostics Modelled the Inventory Diagnostic Framework to identify and analyze current inventory issues such as stock-outs, inadequate replenishment, delayed in-season drops, obsolesce, etc. Performed competitor mapping and assessment for various brands to benchmark on key retail metrics and substantiated the findings through hypothesis testing of existing capabilities and inventory trends Identified a potential inventory reduction of 20% in value through recommended process flow optimizations CRM Project Management Successfully managed extensive client communication and reporting. Recognized by clients as well as Accenture senior management for consistently delivering value Refocused and redesigned the issue resolution process, improving the resolution rate by four times over a period of three quarters while supporting 600+ customers Supervised a multidisciplinary team and structured vendor relations on behalf of the client Show less

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  Mondelēz International

  Apr 2018 - May 2024

  ▪ Lead the Category Forecasting and Demand Planning working towards gross revenue & consumption trend forecasting▪ Utilize marketing insights and competitor analysis to build brand forecast, based on consumer and category trends▪ Perform in-depth scenario analysis to aid in decision making around high impact business and macro events▪ Lead the analysis and discussions around pricing and elasticity and their impact on brand/category trends▪ Built an analytical model for Trade Distribution Points encompassing channel and innovation level insights to aid in a detailed forecast▪ Guide discussions on revenue impact based on media spend analysis (using ROIs at tactic level) and trade promotion analysis▪ Conduct in-depth analysis of demand behavior at SKU (including new items), sub-family and location level; lead weekly cross-functional SKU reviews to mitigate any observed anomalies▪ Lead cross-functional discussions and ensure alignment on key assumptions while working towards achieving category KPIs▪ Analyze market trends using data from Nielsen tools and working collaboratively with internal and external partners Show less

  • IBP Demand Planning Lead

    Nov 2020 - May 2024

  • Demand Planning Manager

    Mar 2019 - Nov 2020

  • Category Forecasting Manager

    Apr 2018 - Feb 2019
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  Jamieson Wellness Inc.

  May 2024 - Sept 2024

  Customer Demand Planning
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  Kellanova

  Sept 2024 - now

  IBP Category Demand Planning