Nurul Elfira

Experience

• 

  PT. TELKOM AKSES

  Dec 2013 - Jun 2014

  Access Network Designer

  • Create design for new & existing access fiber optic network development

• 

  Office Sukamart

  Jun 2014 - Dec 2014

  Merchandising Administration Staff (Mom & Baby)

  • Communicated with suppliers regarding inventory needs.• Forecasted purchasing items.• Removed poor performing items from future buys.• Prepared spreadsheet detailing item information.• Wrote and expedited purchase orders.

• 

  ZALORA Group

  Dec 2014 - Dec 2021

  • Built and maintained strong relationships with suppliers to support business growth and ensure seamless inventory management• Conducted in-depth market analysis to identify emerging trends, informing product selections that align with consumer demand• Fostered strong relationships with suppliers and manufacturers, negotiating contracts that maximized profitability and minimized costs• Interviewed and worked closely with suppliers to acquire and develop desired products• Develop Zalora’s men & women local private label and led the merchandise selection, pricing, planning and marketing• Handled the social media presence for a local private label brands, enhancing brand visibility and customer interaction through targeted content strategies Show less • Managed consignment operations for Women Apparel and Muslimwear brands, ensuring alignment with brand standards and market trends. • Cultivated and maintained strong relationships with suppliers to facilitate seamless inventory management and brand collaboration• Oversaw inventory levels on Zalora, ensuring optimal stock availability to meet consumer demand and enhance sales performance• Analyzed sales data and provided detailed rank and best-selling reports to brands, enabling informed decision-making and strategic planning• Assisted brands in updating promotional campaigns, leveraging market insights to maximize visibility and engagement Show less

  • Buyer Local Private Label

    Mar 2017 - Dec 2021

  • Account Manager

    Dec 2015 - Feb 2017

  • Buying Operations

    Dec 2014 - Dec 2015
• 

  TikTok

  Dec 2021 - now

  Account Manager

  • Manage seller accounts such as merchants and official brands to improve their performance and drive revenue growth• Analyze performance of seller accounts and create optimization strategies to discover new growth opportunity across all funnels within TikTok Shop• Collaborate with cross-functional teams to budget and targeting through marketing packages • Develop and strategize collaborative initiatives and programs such as Exclusive Launching, Exclusive Sale, Warehouse/Clearance Sale• Explore new collaborative opportunities and create an effective B2B strategy aimed at partnering with brands and influential KOLs• Negotiate and implement competitive pricing strategies to ensure pricing alignment across e-commerce platforms, enhancing sales competitiveness• Assigned as AM Coordinator, co-lead 2 team members to maximizing the productivity of the team• Designated as TikTok Ads POC to maximize advertising revenue and fulfill the category's revenue take rate target Show less