Fernanda Santos, PhD

Education

• 

  ISEG Instituto Superior de Economia e Gestão

  2012 - 2013

  Pós-Graduação Gestão Empresarial Estratégia e Empreendorismo

  Análise de InvestimentosGestão de Competências, Avaliação de Desempenho e RecompensasEmpreendedorismoGestão Estratégica de PME’sQualidade TOTALMétodos de Organização e Controlo de GestãoSistemas de Informação para a GestãoFiscalidade e ContabilidadeMarketingGestão InternacionalCompetências PessoaisAplicações em Gestão Estratégica

• 

  Universidade Autónoma de Lisboa

  1999 - 2003

  Licenciatura Informática de Gestão

  Licenciado em Informática de Gestão deve privilegiar uma larga amplitude de conhecimentos tecnológicos (planeamento, desenvolvimento e avaliação de sistemas, redes de dados, sistemas operativos), com um excelente domínio das tecnologias que mais directamente suportam as áreas de gestão, as bases de dados. Necessita de profundos conhecimentos de Gestão das Organizações que lhe permitam compreender as suas necessidades, para poder definir, defender e levar a cabo a implementação das melhores… Exibir mais Licenciado em Informática de Gestão deve privilegiar uma larga amplitude de conhecimentos tecnológicos (planeamento, desenvolvimento e avaliação de sistemas, redes de dados, sistemas operativos), com um excelente domínio das tecnologias que mais directamente suportam as áreas de gestão, as bases de dados. Necessita de profundos conhecimentos de Gestão das Organizações que lhe permitam compreender as suas necessidades, para poder definir, defender e levar a cabo a implementação das melhores soluções, com uma clara avaliação de custos e benefícios das possíveis soluções alternativas. Capacidade de liderança, negociação e geração de consensos, para levar a cabo o seu papel de intermediação entre Gestão e Tecnologia de Sistemas de Informação. Tem portanto de desenvolver excelentes capacidades de relacionamento interpessoal e de comunicação, assim como de direcção de pessoas. Exibir menos

• 

  University of London

  2020 - 2021

  Brand Management: Aligning Business, Brand and Behaviour University of London & London Business School The aim of the course is to change the conception of brands as being an organisa

  Atividades e grupos:The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills:How to build brands from a broad organisational perspective How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) How to build brands in multi-brand companies, across cultures and geographiesHow to measure brand health in new ways, that is, internally in addition to externallyHow to value and capture returns to brands across the organisation -… Exibir mais You will learn and practice the following skills:How to build brands from a broad organisational perspective How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) How to build brands in multi-brand companies, across cultures and geographiesHow to measure brand health in new ways, that is, internally in addition to externallyHow to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets.Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations todayHeart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisationHands. Translate learnings into action. Exibir menos

• 

  Universidade Europeia

  2014 - 2018

  Doctor of Management (PhD) Gestão Aprovada
• 

  The Johns Hopkins University

  2024 -

  Pós-graduação Lato Sensu - Especialização Sustainable Regional Principles, Planning and Transportation
• 

  University of Michigan - Stephen M. Ross School of Business

  2020 - 2020

  Negotiation Successful Negotiation: Essential Strategies and Skills 96%

  Atividades e grupos:We negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. In the course, you’ll learn about and practice the four steps to a successful negotiation: Prepare: Plan Your Negotiation Strategy Negotiate: Use Key Tactics for Success Close: Create a Contract Perform and Evaluate: The End Game Skills you will gainStrategic NegotiationsCommunication NegotiationDecision Tree

• 

  ISEG - Lisbon School of Economics & Management

  2013 - 2014

  Mestrado Ciências Empresariais 16

  http://www.repository.utl.pt/handle/10400.5/7387

• 

  The Johns Hopkins University

  2020 - 2020

  Systems Thinking In Public Health Public Health 87,50%

  Atividades e grupos:An important part of systems thinking is the practice to integrate multiple perspectives and synthesize them into a framework or model that can describe and predict the various ways in which a system might react to policy change. Systems thinking and systems models devise strategies to account for real world complexities. This course provides an introduction to systems thinking and systems models in public health. Problems in public health and health policy tend to be complex with many actors, institutions and risk factors involved. If an outcome depends on many interacting and adaptive parts and actors the outcome cannot be analyzed or predicted with traditional statistical methods. Systems thinking is a core skill in public health and helps health policymakers build programs and policies that are aware of… Exibir mais This course provides an introduction to systems thinking and systems models in public health. Problems in public health and health policy tend to be complex with many actors, institutions and risk factors involved. If an outcome depends on many interacting and adaptive parts and actors the outcome cannot be analyzed or predicted with traditional statistical methods. Systems thinking is a core skill in public health and helps health policymakers build programs and policies that are aware of and prepared for unintended consequences. Exibir menos