Sharon Arami

Experience

• 

  Israel Airports Authority - IAA

  Jan 2007 - Jan 2011

  Security Officer & Instructor
• 

  SYNC Projects

  Jul 2011 - Apr 2012

  ISO Project Manager & Online Marketing

  • Implemented Quality Management System (ISO 9001:2008) in various organizations• SEO; Paid Acquisitions; Content Marketing

• 

  Waze

  May 2012 - Jul 2013

  Ad Operations Specialist

  • Managed Waze ad campaigns for key accounts in APAC, US and Israel• Analysed campaigns data and presented business insights to sales reps and clients• Provided customer service and support to Waze advertisers and publishers

• 

  Google

  Aug 2013 - now

  Working closely with PMs, Eng, Marketing and a wide range of teams on Waze ad platform's top priority launches. Ensuring a tight product feedback loop from user-facing teams, and coordinating smooth, high-quality feature launches.• Contribute to product definition and specifications via Design Sprints & PRD reviews• Advocate for addressing product feedback from internal/external users among product and leadership teams• Ensure successful feature landing via Staging/Beta testing, UAT and landing reports• Represent the global ops team in the Ads Starter squad; Define OKRs and project plans to support business objectives• Lead a team of product specialists to accelerate adoption and business growth Show less • Led operations and support teams in 4 countries; >50 vendor employees• Scaled operations models and outsourced operational workflows to 5 vendor teams• Managed projects across product, marketing and support areas• Co-led SalesForce integration for business, marketing and support needs• Product Expert until Jul 2019: Collaborated with PM/Eng on feature releases to revamp account life cycle experience, troubleshot technical issues and triaged bugs, empowered sales/ops teams with product knowledge• User Acquisition Analyst until Oct 2017: Collaborated with external agency on marketing campaigns - Facebook, Google Ads and LinkedIn Show less

  • Senior Project Manager | Waze for Cities

    Jul 2022 - now

  • SMB Product Specialists Lead | Waze Ads

    Feb 2020 - Jul 2022

  • SMB Ad Operations Lead | Waze Ads

    Feb 2016 - Feb 2020

  • Ad Operations Specialist | Waze

    Aug 2013 - Feb 2016