Anna Shmatovich

Experience

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  LUNAR HARE

  Jun 2019 - Aug 2019

  Beauty/Lifestyle PR intern

  Assisted in PR strategy implementation of multinational beauty & lifestyle brands:- Wrote and translated press releases- Assisted in the implementation of influencer strategy- Monitored clients' publications in the media- Prepared reports and presentations for the Beauty/Lifestyle department as well as for Fashion and Retail departments for brands like Dyson, Tag Heuer, Adidas, Ray Ban, and more

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  Anouk Foundation

  Apr 2020 - Sept 2020

  Communication Trainee

  Assisted in communication strategy implementation of a charity organisation:- Created videos for social media and website, one of which became the most viewed video on the YouTube channel (over 1000 views)- Assisted in the implementation of influencer strategy to get more exposure and donations for a charity organisation

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  MyShoePassion

  Oct 2020 - Dec 2020

  Digital Marketing Intern

  Managed digital marketing and communication activities of an e-commerce start-up:- Created and posted social media and e-commerce website content, which has led to 25% increase in engagement - Monitored market trends- Assisted in the preparation and execution of a Pop-Up event

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  BBold - Career & Corporate Consultancy

  Jan 2021 - Jul 2021

  Digital Marketing and Communication Officer

  Managed digital marketing and communication activities of a young growing start-up:- Executed Social Media Campaigns (created texts, videos, and graphics, posted, and analyzed the result) which has led to a 50% increase in following and engagement as well as a triple increase in event attendees.- Created content for email campaigns to promote upcoming events- Reached out to potential clients via Instagram, LinkedIn, Facebook, and Meetup - Prepared materials for events (workbooks, presentations, social media ad campaigns) Show less

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  Danone

  Jul 2022 - Jul 2024

  Expanded capabilities and knowledge sharing as a part of the Global E-Commerce team:- Audited UX/UI & eContent- Animated B2B projects by running gap analysis to identify opportunities- Piloted UX/UI solution across platforms and markets- Activated Ratings & Reviews solution to improve conversions- Piloted smart on-site search tool to improve the conversion rate - Delivered SEO and tech analysis - Created knowledge sharing among local markets by developing playbooks, animated global calls, and assisted in training revamp- Implemented the rollout of online payment solutions such as Adyen & Paypal Show less

  • Junior Global eCommerce Manager

    Jan 2023 - Jul 2024

  • Global E-Commerce Intern

    Jul 2022 - Jan 2023