Nadezhda Kulagina

Experience

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  Calzedonia Group

  Nov 2015 - Mar 2016

  PR & Communications Intern

  - Events planning and organization;- Negotiations with opinion leaders;- SMM of official groups in Vkontakte social network;- Daily communication with HQ;- Adaptation of the global content: video, slogans, etc.

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  Calzedonia Group

  Oct 2016 - Dec 2019

  Senior marketing manager

  - Preparation of yearly marketing plan;- Marketing budget planning and management;- Competitive environment monitoring and analysis;- Adaptation of the global content, production of the local one;- Full cycle of carrying out marketing campaigns: planning, realization, monitoring, analysis (TV, Digital, OLV, PR, OOH);- BTL-events planning & monitoring (for media and consumers);- Press releases preparation, PR-publications initiation;- Press-tours organization and coordination;- Daily communications with suppliers (creative and media agencies): briefing, control of work, analysis of their performance;- Interaction with influencers/ celebrities: search, negotiations, daily communication, control of their performance;- Development of the brand loyalty strategy;- Reports preparation and its presentation to the top-management;- Document flow control. Show less

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  PlayStation

  Jan 2020 - Dec 2022

  CIS Marketing Manager, PlayStation

  - Global strategy implementation with local focus- CIS marketing budget management & control- Cross-functional execution of 1st party games campaigns & hardware/ peripherals promos- Development of local special projects from concept to launch- Performance reporting, monitoring of marketing and commercial performance of campaigns and building recaps and post-mortems- Asset management and coordination- Provide support in developing partner marketing strategies and campaigns- Responsible for the accurate and timely set-up of new products across multiple countries within the relevant systems- Relationships management with media agencies, close communication with PR/ SMM agencies- Close collaboration with distributors, retailers in CIS Show less

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  VK

  Jan 2023 - Jul 2023

  Brand Manager, VK Clips
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  Nintendo of Europe

  Sept 2023 - now

  Product Manager