Shambhu Ray

Experience

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  Media Mosaic

  Jun 2008 - Oct 2012

  Search Engine Optimization Executive

  SEO onpage & off page

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  Iknoor Technology Pvt. Ltd. (ITPL)

  Oct 2012 - Nov 2016

  Search Engine Optimization Specialist

  Website SEO Suggestions to increase the positions in search engine.• Optimizing Website for conversions• Analysing traffic & opportunity from Google Analytics & Google Webmasters tool• On page Optimization• Website Review• Keyword identification, comparisons, and strategic recommendations• Writing Meta and Title Tags• Making strategy of Link posting, Directory Submission, Blogs etc.• Competitor analysis• Generated traffic reports through Google analytics and Ongoing SEO reporting• Designed Blogs and its effective utilization• Contributed to development of website content materials• Creating and implementing linking strategy• Providing monthly account and campaign performance reports• Knowledge of various SEO Sites, Blogs and Forums that play a key role in update the Knowledge base and Techniques used in Current Scenario.• Directory submission• Social bookmarking submission• Article submission• Press release submission Show less

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  Cyberspace Networking Systems Pvt Ltd

  Nov 2016 - May 2019

  Asst. Manager - SEO

  - SEO On-Page & Off-Page Optimization- Google Webmaster Tools, Yahoo Site Explore & MSN Webmaster- SMO(Facebook, Linkedin & Twitter Networking, Facebook etc.)- PPC- Google, Yahoo and Bing Business Listing- Dynamic & CMS Platform Website Optimization- Wordpress- Well versed with technologies like PHP, Perl, .Net, Oracle, MySql, HTML and CSS.- Have thorough knowledge of Google webmaster tools & Google analytics- An expert in Internet Marketing, specialize in OrganicSearch Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, ArticleMarketing & Market Research, Create Web Pages according to requirement, Prepare proposal,Keywords research, write meta with informative and descriptive.- Have fare knowledge in all aspects of Google Adwords, Yahoo Search Marketing and MSN Adcenter.- Extensive experience in the development of SEOs, E-Marketers and SEO Researchers.- Highly proficient in SEO software and tools, with a strong knowledge of web analytics.- Having excellent analytical, organizational and interpersonal skills.- Report of SEO campaign. Show less

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  Travels Mantra Holidays Pvt Ltd.

  May 2019 - May 2020

  Digital Marketing expert

  Expert in Digital Marketing Channels like Search Engine Optimization (SEO), Social Media Optimization(SMO) on Facebook Ads, Twitter Ads. Pay per Click (PPC), Google Analytics, Google AdWords, Google Local Search, Google , Online Reputation Management, Video Marketing, Affiliate Marketing, Brand Management, Traffic Analysis, Alexa Ranking Analysis, Email Marketing( MailChimp), Search Engine Marketing (Ads Optimization, Landing Page Optimization, A/B Testing)• Online Brand Marketing & Management• Manage domain renewal & domain hosting• Interaction with Website Development & Website Design Team to make the website user as well as search engine friendly•• Online Reputation Management• Video Marketing Strategies Show less

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  Webhedonic

  May 2020 - May 2022

  Digital Marketing Specialist

  Digital Marketing, Search Engine optimization, Paid Marketing, Email Marketing, Local Search Marketing, CRM, GMB, Social Media Optimization & Paid Campaign, ORM, WordPress, Google Analytics & GTM, Google Data Studio

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  Seair Exim Solutions

  May 2022 - May 2023

  Digital Marketing Specialist

  • Working with the Growth team to actively figure out experiments, execute the same and improve as per results.• Preparing and setting up reports and SOPs and best practices for the performance marketing channels. Google ads/Facebook• Managing Team for their regular SEO activities and assign them the daily task for submissions• Participate in forming effective paid search strategies• Launch and optimize various PPC campaigns• Be involved in keyword selection and audience targeting• Produce reports for management (e.g. dashboards)• Write attractive and concise copy for adverts• Suggest and develop new campaigns across multiple channels• Conducting keyword research and write copy for ads• analyzing trends and making data-driven decisions• Organized and delivered SEM and SEO campaign• Developing the content marketing strategy for the brand and driving implementation across • channels to generate and nurture qualified leads and drive them towards conversion Show less

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  Galaxy Toyota

  May 2023 - now

  Search Engine Optimization Manager

  • Own and drive customer acquisition via performance marketing channels such as Google Ads, Facebook Ads and Organic Traffic. Day-to-day campaign management and scale-up the spending with better ROI.• An individual contributor for all digital activity.• Focus on executing SEO strategies and tasks independently rather than managing a team.• Work on yearly, quarterly, and monthly media plans. Ensuring targets are achieved for the same.• Working with the Growth team to actively figure out experiments, execute the same and improve as per results.• GMB for organic growth• Working with in-house teams responsible for driving revenue and ROAS growth. • Preparing and setting up reports and SOPs and best practices for the performance marketing channels, Google ads/Facebook.• Managing Team for their regular SEO activities and assign them the daily task for Keywords Optimization.• Participate in forming effective paid search strategies• Launch and optimize various PPC campaigns• Be involved in keyword selection and audience targeting• Produce reports for management (e.g. dashboards)• Write attractive and concise copy for adverts• Suggest and develop new campaigns across multiple channels• Maintain partnerships with PPC ad platforms and vendors• Find ways to reduce risk of click fraud• Keep Up To Date of PPC and SEM trends• analyzing trends and making data-driven decisions• Responsible for reviewing Google Analytics weekly dashboards and revising strategy accordingly• Create & implement various tags through Google Tag Manager for tracking different goals.• Respond to all social media inquiries in a timely and professional manner• Manage the creation of large keyword lists. Keep pace with search engine and PPC industry trends and developments.• Co-ordination with other sales department • Technical SEO, on page, off page optimization according to google algorithms. Show less