Alexander Wagner

Alexander Wagner

Marketing

Followers of Alexander Wagner330 followers
location of Alexander WagnerBerlin, Berlin, Germany

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  • Timeline

  • About me

    Category Manager | Operations Manager | Data Analyst | Solutions Engineer

  • Education

    • Martin-Luther-Universität Halle-Wittenberg

      2009 - 2013
      Bachelor of Science (BS) Wirtschaftswissenschaften

      Activities and Societies: Heidelaufserie Sportverein Halle e.V. Degree: Economics and Management (Bachelor)Specializations: Human Resources and Organization, eCommerce, Politics

  • Experience

    • GameOn Media GmbH & Co. KG

      Feb 2014 - Nov 2014
      Marketing

      • social media product planning and monitoring• project management of a crowdfunding campaign• acquisition of cooperating partners• contact for press releases• planning of guerilla marketing strategies

    • Freelance Marketing & Public Relations

      Mar 2015 - Jun 2015
      Freelance Marketing

      • writing press releases and social media posts• support and development of social community /community management• acquisition of cooperating partners• evolving of different events and advertising campaigns

    • PING Rechenzentrumsreinigung GmbH (data center cleaning services)

      Nov 2016 - Apr 2017
      Sales and Marketing

      • sales and support• acquisition of cooperating partners• evolving of different events and advertising campaigns• telemarketing and PR• trade fair preparation

    • F&P Stock Solution GmbH

      May 2017 - Nov 2021

      • leading an 8 headed team in areas of product management, content management and advertising• constant improvement of a warehouse core management system in cooperation with warehouse and IT • responsible for product planning, stock movement, creating and promoting house brands • KPI analysis, testing and improving new stocks on the international market• direct communication between buying, selling, marketing, process management and inbound & outbound management.

      • Merchandise Team Lead

        Feb 2019 - Nov 2021
      • Merchandiser Sales / Sales-Assistant

        May 2017 - Feb 2019
    • Ladenzeile

      Dec 2021 - Sept 2023

      • Strategic category and product planning• Establishment and expansion of product categories in the Living Vertical: home accessories, furniture, garden, and kitchen supplies• Analysis of the e-commerce market for the implementation of current trends• KPI-based campaign planning, operational execution, and evaluation• Product feed analysis and processing• Optimization of categories to enhance Google rankings• Business development and process automation (using macros, Power Automate, HTML, CSS, and JavaScript) Show less

      • Senior Category Management Specialist Operations

        Mar 2022 - Sept 2023
      • Senior E-Commerce Category Quality Manager

        Dec 2021 - Feb 2022
    • GRIMM Gastronomiebedarf GmbH

      Jun 2024 - now

      • Lead and mentor a team to enhance product presentation.• Collaborate with the sales team to manage and update product data.• Conduct market analysis and evaluate suppliers.• Oversee brand/product listings and ensure optimal user experience.• Coordinate task management and sprint planning.• Support SEO/SEA with data preparation.• Optimize the ERP system in collaboration with developers.• Create master product descriptions across categories. • Collaborate with the sales team to manage and update product data.• Conduct market analysis and evaluate suppliers.• Oversee brand/product listings and ensure optimal user experience.• Support SEO/SEA with data preparation.• Optimize the ERP system in collaboration with developers.• Create master product descriptions across categories.

      • Head of Category

        Aug 2024 - now
      • Category Manager

        Jun 2024 - Aug 2024
  • Licenses & Certifications

    • Börsenführerschein

      Akademischer Börsenkreis Universität Halle e.V.
      Jan 2011
      View certificate certificate
    • Le Wagon - Data Science Bootcamp

      Le Wagon
      Dec 2023
      View certificate certificate
    • Bachelor of Science (B.Sc.)

      Martin-Luther-Universität Halle-Wittenberg
      Sept 2013
    • Informatik für Ökonomen

      Coursera
      Jan 2014
      View certificate certificate
  • Volunteer Experience

    • Co-Organizer

      Issued by Heidelaufserie Sportverein Halle e.V. on Sept 2012
      Heidelaufserie Sportverein Halle e.V.Associated with Alexander Wagner