Sandro Tarabay

Experience

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  Gazeta Mercantil

  Jan 1989 - Oct 1995

  Graphic design

  Graphic Finisher for Gazeta Mercantil Newspaper and MTV’s Nineteen MagazineServed as the graphic finisher for Gazeta Mercantil, one of the leading economic newspapers in the country, where I was responsible for ensuring the final quality of publications, aligning the design and visual presentation with the brand’s high standards;Also contributed to MTV’s Nineteen magazine, playing a crucial role in finalizing graphic materials and ensuring that each issue maintained the magazine’s creative and innovative identity. Show less

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  ABN AMRO Bank

  Jan 1998 - Feb 2002

  E-business manager

  Leadership in Digital Marketing Campaigns: Directed all digital marketing campaigns, implementing innovative strategies that significantly increased reach, engagement, and conversion, positioning the brand as a leader in the industry;Creation of the Bank’s Premier Relationship Portal: Conceived and developed the bank’s largest relationship portal, establishing a strategic channel that strengthened customer connections and enhanced the user experience, setting new standards for digital interaction in the financial sector. Show less

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  Grupo SHC

  Apr 2002 - Jan 2004

  CRM Manager

  Strategic Creation and Management of CRM: Designed and implemented the company’s CRM platform, providing a 360º view of customers and significantly enhancing the efficiency of relationship and retention strategies;Development and Execution of Marketing Campaigns: Collaborated closely with marketing agencies to create and execute innovative campaigns aligned with the company’s strategic objectives, resulting in a significant increase in customer engagement and loyalty.

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  Tribal Digital

  Mar 2004 - Dec 2007

  Account Manager

  Exclusive Account Manager – Daimler Chrysler of BrazilPlanning and Execution of Digital Communication: Provided strategic leadership in planning and executing the brand's online communication, significantly boosting its digital presence;Promotion of Digital Culture: Acted as a key facilitator in adopting and disseminating digital culture within the organization, aligning the team and the client with emerging market trends;Financial Optimization and Profitability: Managed financial aspects to ensure maximum efficiency in investments and profitability for Daimler Chrysler;Integrated Campaign Coordination: Supervised 360° marketing campaigns, ensuring seamless integration across various channels for cohesive and impactful communication;Development of Digital Communication Platform: Led the development of a customized digital platform, enhancing internal and external communication and strengthening stakeholder relationships;Business Intelligence (BI) Analysis: Collaborated with cross-functional teams to conduct BI analysis, defining critical KPIs that guided more accurate and data-driven strategies;Strategic Social Media Management: Planned and managed social media actions, significantly increasing the brand’s visibility and audience engagement. Show less

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  DIGITAS Brasil

  Jan 2008 - Jan 2009

  Account Manager

  Exclusive Account Manager – Daimler Chrysler of BrazilStrategic Online Communication Management: Planned and executed digital communication strategies, strengthening the brand’s online presence;Promotion of Digital Culture: Implemented and promoted innovative digital practices, aligning the brand with market trends and digital demands;Financial Optimization: Managed financial aspects to ensure investment efficiency and maximize returns for Daimler Chrysler;Integrated Campaign Coordination: Developed and oversaw integrated marketing campaigns, ensuring cohesive and effective communication across all channels;Digital Communication Platform Development: Created a customized digital platform to enhance both internal and external communication for the brand;Business Intelligence (BI) Analysis: Collaborated with teams to conduct data analysis and define KPIs, guiding strategies based on valuable insights;Social Media Management: Planned and executed social media actions, boosting the brand’s visibility and engagement with its audience. Show less

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  Gringo

  Feb 2009 - May 2010

  Account Manager

  Clients: Rider, SPFC, Student Guide, Child + SeguraStrategic Online Communication Management: Planned and executed digital communication strategies to enhance brand presence online;Promotion of Digital Culture: Implemented and promoted innovative digital practices to engage clients and optimize results;Financial Optimization: Managed financial aspects to ensure investment efficiency and maximize returns for clients;Integrated Campaign Coordination: Developed and managed integrated marketing campaigns, ensuring cohesion and effectiveness across all channels;Digital Platform Development: Created and launched digital platforms to improve communication and engagement with the audience;Business Intelligence (BI) Analysis: Collaborated with teams for data analysis and KPI definition, guiding strategies based on valuable insights;Social Media Management: Planned and executed social media strategies to increase brand visibility and engagement. Show less

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  Grupo TV1

  Jun 2010 - Feb 2011

  Account director

  Clients: O Boticário, Semp Toshiba, Cyrela, Living, Gol Linhas AéreasLeadership and Team Management: Directed and managed teams, ensuring profitability and high client satisfaction;Strategic Planning and Innovation: Oversaw planning and innovation processes, achieving key objectives and targets;360-Degree Campaign Integration: Executed comprehensive, integrated marketing campaigns across multiple channels;Business Intelligence and KPI Definition: Conducted BI analysis and established key performance indicators to drive strategic decision-making.Projects:O Boticário: Developed a comprehensive digital brand strategy and campaigns in collaboration with ALMAP. Achieved a milestone with the MSN site, generating 1 million clicks through 2 special actions and 300,000 complete video views for the Christmas campaign;Cyrela: Created and implemented the complete digital positioning strategy for the brand and its products, enhancing market presence;Semp Toshiba: Led the development of an e-commerce platform, optimizing online sales and customer engagement;Gol Linhas Aéreas: Spearheaded the digital repositioning of the brand following the acquisition of Varig, including the development of new relationship platforms. Show less

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  Publicis Brasil

  Apr 2011 - Feb 2012

  Account director

  Clients: SANOFI AVENTIS, SANOFI PASTEUR, NESTLÉ, SABESP, P&G, BOA VISTA, BANCO FATOR, BODY TECHStrategic Online Communication Management: Planning and executing digital communication strategies aligned with clients' brand objectives;Promotion of Digital Culture: Implementing innovative digital practices and processes to enhance clients' digital presence;Financial Optimization and Profit Maximization: Managing financial aspects to ensure efficiency and maximize returns on clients' investments;Integrated Campaign Coordination: Developing and overseeing comprehensive digital campaigns, ensuring integration and cohesion across all channels;Digital Communication Platform Development: Creating and launching customized digital solutions to improve brand communication and engagement;Business Intelligence (BI) Analysis: Collaborating with teams to define and monitor KPIs, ensuring the effectiveness of strategies and campaigns;Social Media Management: Planning and executing social media actions to boost brand visibility and engagement. Show less

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  Beta ID

  Jun 2012 - Jul 2015

  Director of Customer Service, Planning, and Media

  Leading Digital Agency specializing in brand communication and development, with a proven track record of crafting innovative brand experiences since 2005. We design and execute high-impact projects and campaigns for renowned clients, including Natura, Sony, Banco Santander, Levi's, Mizuno, Rossi Residencial, Grupo Pereira, and others. Our strategic and creative approach transforms brands, deeply connecting them with their audiences and enhancing their market presence.

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  IGNITION DIGITAL

  Aug 2015 - Jan 2019

  CEO

  Digital Agency specializing in strategic planning, customized digital solutions development, and integrated media management.

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  DER - Departamento de Estradas de Rodagem do Estado de São Paulo

  Jun 2019 - Oct 2021

  Digital Strategy and Innovation Manager

  My role involved providing intelligence, automation, innovation, and convenience for both internal teams and the general public. For our staff, we conducted analyses to identify actions that could enhance their daily operations, whether through new technologies or management methodologies, streamlining their daily tasks. For the public, we developed a digital environment for managing DER-related infractions and launched innovative projects to help users plan and safely utilize our roadways.Internal Projects:Project: REPASSEFocus: Internal TeamObjective: Automation and Information ManagementAction: We developed a management platform to automate and manage information regarding the transfer of infractions from other State DERs to DER SP.Goal: Enhance transparency and intelligence in the information related to these transfers.Project: New Digital ServicesFocus: General PublicObjective: Improve efficiency and convenience for users of DER servicesAction: Created comprehensive digital services, including a website and mobile apps (Android and iOS) for functions such as driver indication, written warning penalties, infraction defenses, infraction appeals, and fine refunds.Goal: Simplify access and usage of services for the public.Project: DronesFocus: Internal Team and General PublicObjective: Increase autonomy and agility for field teams and provide real-time information to the publicAction: Acquired drones for field operations and established social media profiles (Facebook and Twitter). Conducted live broadcasts of road conditions via drones, enabling better trip planning for users.Goal: Provide efficient assessment of road conditions and deliver up-to-date information to the public. Show less

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  MAGNA SISTEMAS

  Jun 2019 - now

  Digital Channel Manager and Services Manager

  At Magna Sistemas, I serve as:Business Unit Manager for Customer Experience – I am responsible for strategy and the development of digital solutions, as well as managing relationships with solution providers like HCL and Liferay, focusing on applicability and continuous improvement.Service Manager for public and private markets – I lead service delivery for the state of São Paulo through PRODESP and for the city of São Paulo through PRODAM, while also catering to the private sector.My work involves planning and developing digital applications that drive the digital transformation of government services, creating new channels for interaction and engagement between the government, its citizens, and the private sector.As a specialist in Customer Experience (CX) in digital environments, I define and implement CX strategies and lead the architecture of the solutions offered (such as HCL DX, Liferay DXP, Opentext). I also manage high-performance teams focused on client delivery and support.These solutions operate across on-premise, hybrid, OpenShift, and Google Cloud Platform infrastructures.Key benefits I provide:For citizens and clients: Improved service availability, delivering differentiated experiences, faster ticket resolution, and transparency throughout the entire relationship process.For the company: Cost reduction, business expansion, while maintaining high performance and compliance with current legislation.Additionally, I collaborate with pre-sales and commercial teams, and I am responsible for providing status reports on my activities directly to the C-level. Show less