Katie Loane

Experience

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  Bay Spirit Tours

  May 2010 - Aug 2010

  Sales Agent

  I worked as a Sales Agent/ Bar Tender for the company Bay Spirit tours for the summer of 2010.Working here gave me great experience in relation to customer interaction. I became extremely competent in forming relationships with new and existing customers and was also responsible for increasing business for the company.

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  Dublin Contemporary

  Jan 2011 - Aug 2011

  Marketing and PR Intern

  I worked here as part of my co-operative education module in the University of Limerick.I gained valuable experience in the areas of Marketing, PR and Administration.

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  The Old Jameson Distillery

  May 2012 - Dec 2012

  Tour Guide/ Sales Agent

  • Responsible for guiding groups of up to 45 customers at a time around the distillery, giving short presentations at each section.• Giving tutored whiskey tastings (full and premium) to customers.• Occasionally responsible for the sales of tickets for events held in the Old Jameson Distillery.• Management of large groups.• Customer Service.

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  William Grant & Sons

  Jan 2013 - Aug 2013

  Brand Ambassador - Tullamore D.E.W. Irish Whiskey

  • Creation and organisation of consumer and industry events.• Carry out staff trainings in bars, restaurants and retail outlets.• Advise and train sales reps and distributors on brand.• Host consumer tastings and educational seminars.• Management of New York and Boston promotional budgets for brand

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  BigSurfShop.com

  Mar 2015 - Dec 2015

  Sales and Marketing Executive

  Bigsurfshop.com is Ireland’s best online watersports shop, specialising in equipment for surfing, windsurfing, kite surfing, stand up paddle boarding, kayaking and body boarding. We are also Ireland’s leading retailer and support centre for the GoPro camera range of extreme sports cameras and accessories, a product that now gives millions of riders across the world, the ability to share their experiences.My responsibilities as Sales and Marketing Executive include:- SEO Optimization and website management- Increase consumer knowledge and engagement with brand- Create and organise events and demo days- Blog and social media development and maintenance- Evolve current business model to attract customers and better consumer experience with brand- Creativity and design of new consumer engagement platforms- Grow and develop new business opportunities to expand output Show less

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  The Maritime Hotel, Gleneagle Group

  Jun 2016 - Dec 2017

  Marketing Executive

  Responsibilities:• Social media management and content creation• SEO optimization, website management • Management of design specifications for advertising and promotional material• Management of customer reviews and feedback• HR administration and staff engagement• Assisting Event’s Coordinator with bookings, fairs, design of table plans/menus• Taking minutes of meetings and sending reports • Creation of databases for target segmentation• Research and reporting Show less

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  Spearline®

  Jan 2018 - Oct 2018

  Marketing Coordinator

  Responsibilities:- Manage overall marketing strategy and the marketing team.- Plan and execute all marketing campaigns including inbound, SEO/SEM, marketing database, email, mobile, social media and display advertising campaigns.- Manage all Spearline merchandise, coordinate and plan events.- Improve engagement metrics by keeping our digital channels up to date and engaging.- Perform keyword research to optimise existing content and uncover new opportunities.- Maintain Google Adwords and Analytics accounts.- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Owner Hubspot for Marketing.- Data Protection champion for Marketing. Show less

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  Oak Fire Pizza

  Oct 2018 - Jul 2021

  Group Marketing and Customer Relations Manager
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  Spearline®

  Jul 2021 - May 2023

  • Head Of Marketing

    May 2022 - May 2023

  • Marketing Manager

    Jul 2021 - May 2023
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  Cyara

  Mar 2023 - now

  Snr. Marketing Manager AMER