Ana Passarelli

Experience

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  Agência Foster

  Jan 2006 - Jun 2006

  Administrative Intern

  Estagiária na área administrativa, na qual desenvolvia as seguintes atividades:•Atendimento ao cliente; •Atendimento telefônico PABX; •Compras, cotação, recepção;•Conferência de conteúdo e padronização de site;•Elaboração de relatórios de SEO (Search Engine Optimization);•Apresentações em ppt;•Organização e recepção de eventos, coffee break.

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  Telefónica

  Feb 2007 - Jul 2007

  Business Assistant

  • Process analysis;• Customer service.

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  Rapidão Cometa

  Nov 2007 - Apr 2009

  Logistics Operations Assistant – Planner

  • Develops planning studies and reports in support of new and updated plans, programs and regulations;• Prepares and presents detailed reports to the Board;• Analysis of results and indicators.

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  Admotion S.R.L.

  Aug 2014 - Dec 2016

  Business Analyst - Sales

  • Measure and report performance of all digital marketing campaigns;• Identify trends and insights;• Plan, execute, and measure experiments and conversion tests;• Collaborate with agencies and other vendor partners;• Development of business plan;• National Market research;• Development and prospect for new business in Adserver market;• Development of commercial Adserver projects for Government;• Analysis of business reports, presentation to the clients, preparation of projects involving Digital Marketing;• Attendance of Media Project;• Analysis of Market prospects. Show less

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  Digital Group

  Jun 2017 - now

  ● Manage agency relationships, including deepening existing partnerships with clients and external agencies; ● Understand clients objectives and deliver solutions to help them achieve them throughout the onboarding process and beyond by developing client-specific growth strategies; ● Analyze client data and awareness strategies; ● Understanding of data driven marketing, profiling and segmentation in order to define and enhance target;● Support Sales and Financial team board;● Coordinate internally and with partners to ensure the execution of campaigns;● Knowledge on main digital marketing channels and platforms; such as: Google (Ads, DV360, CM360), Meta, TikTok, Twitter;● Assist in developing strategic and tactical media planning; ● Manage clients budget on media spending; ● Support the development of key actionable insights based on key learnings on a project by reviewing results reports and pulling out key insights. Show less • Customer focus point for any demand that may arise;• Work in partnership with other business areas;• Direct and monitor briefing and deadlines with responsible areas; Monitor closure of projects, ensuring that deadlines are met;• Monitor the main campaign KPIs;• Assist in strategic and tactical media planning;• Maintain constant relationship with customers;• Participate in strategic meetings with clients to release/proceed? on to the agency;• Knowledgeable on how to identify customer needs or anticipate them, when possible;• Prepare proposals and recommendations and present them to clients;• Link and fill the gap between customer needs and project-related suppliers.• Conduct surveys and researches to analyze customer behaviors (buying habits, trends and preferences);• Identify and analyze competitors;• Verify and validate reports by collecting and analyzing media data. Show less • Providing strategic insight and knowledge to shape the financial direction of a client business;• Creation of all necessary reports to assist with strategic financial planning;• Maintain or extend existing accounts and develop new accounts;• Creating detailed business plans to facilitate the attainment of goals;• Managing the entire cycle from finding a client to securing a deal;• Analyzing consumer needs and developing innovative solutions;• Negotiating agreements and keep records of sales and data;• Working with the operational and business intelligence team in order to improve results;• Assisting with negotiations. Show less

  • Account Manager in Digital Media

    Aug 2022 - now

  • Account Coordinator in Digital Media

    Apr 2021 - Aug 2022

  • Executive Finance Account

    Jun 2017 - Apr 2021
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  Jotacom - The Cross Performance Agency

  Aug 2023 - now

  Head of Programmatic Media