John Piao

Experience

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  Gameloft

  Jul 2006 - Nov 2006

  Marketing Intern
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  Lenovo

  Jan 2007 - Apr 2011

  Web Project Manager

  1. Lead a team of 15 members (web designers and developers) to manage lenovo.com for 32 countries (throughout the Asia-Pacific, Middle East, Eastern Europe and Africa).2. Key contributor to the major regional digital marketing events such as branding campaign, online sales promotion, SEO and SNS advertising. 3. Led lenovo.com redesign and system migration to improve web experience;

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  YunMall Ecommerce Ltd.

  Apr 2011 - May 2012

  Director Of Ecommerce

  1. Lead digital transformation of traditional shopping mall (Parkland Mall), support Parkland Group Chairman to plan and design digital fashion media and online shopping platform - Yunmall.2. Build up an Ecommerce team and launched a High-end fashion (Gucci, Dior, Moncler, YSL, Prada, etc.) Tmall store in 6 weeks3. Lead internal and external teams to design and develop a sophisticate high-end fashion shopping website (www.parkave.cn) based on Magento.4. Establish IT infrastructure and ERP system to support more efficient business operation.5. Oversee online sales & marketing strategy and budget allocation for online advertising and sales campaigns. Show less

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  CruItaly (Xiaofu Ecommerce Group Company)

  Sept 2012 - Feb 2015

  Chief Operating Officer

  www.cruitaly.comCruItaly is an Italian lifestyle platform delivering the best of Italian wine, coffee, design products, and luxury travel through Online shops and Offline Retail shops.1. Joined as the second team member, established company structure and obtained required business licenses.2. Full P&L responsibility for online channel and Design product division. 3. Lead Product team to delivered online shops (cruitaly.com, CruItaly APP, S.Cafe APP, iChangbaishan.com). 4. Developed online retail channels, such as Tmall, Banks, yesmywine.com.5. Built a complete Online to Offline customer experience, opened 2 Cafes in Beijing, 1 Cafe in Shanghai and 1 Cafe in Jilin for users to experience fine wine, coffee and Italian design products.6 Developed 3 regional distributors of wine & coffee in Jilin and Liaoning province.7. Lead Business Development activities of acquiring brands from Europe, building cooperation with Medias and Banks (regional banks in China), Shopping Malls and Ecommerce companies. Show less

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  ChinaGoAbroad.com (中国走出去)

  Feb 2015 - May 2016

  Chief Operating Officer

  1. Drive CGA business digital transformation, launched new website to include 3 new sections - Knowledge (investment related knowledge DB), Deal Center (a marketplace for investment transactions) and Community.2. Lead Marketing team to deliver marketing campaigns that instills brand and key messages to the right audience (C-level executives, investment professionals).3. Achieved 100% growth of website users in 9 months by adjusting digital marketing activities on Social Media, EDM and Search.4. Manage vendors and Tech department to launch SalesForsce CRM system. Show less

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  Hahale

  May 2016 - Oct 2017

  Director of Operations

  Hahale.com is a cross-border Ecommerce platform to bring premium European products to users through direct shipping.1. Developed and launched a multi-language Cross-border Ecommerce shop (website and Mobile APP) based on NopCommerce in 7 months.2. Recruited and grew China Team from 4 members to 25 members to become a full functioning operation department, functions includes Category Management, Product, Customer Service, Design, Marketing.3. Established cooperation mechanism between Berlin office and Beijing office.4. Drive marketing strategy and budget allocation for different channel.5. Achieved over 50% of monthly user growth from December 2016 to March 2017 by executing and optimizing marketing approach on different channels (Search, Social Media, CPS, KOL, offline event).6. Developed wholesale Key Accounts in China, such as Kaola, Taobao shops. Show less

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  Digiant Global

  Oct 2017 - now

  Co-founder & CEO

  Digiant Global (www.digiantglobal.com) is supporting enterprises to enter and grow business in China with expertise in following areas1. Brand Localization 2. Marketing and promotion through digital medias and events3. Tech development to support business activities (WeChat, CRM, System Integration, Website)4. Ecommerce related advisory, opening online sales channel5. Cross-border Ecommerce solutions for consumer brands to export products to consumers directly.6. China Entry support - IP & trademark, logistics, regulatory Show less

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  GrandOrange Human Resource

  Jan 2018 - now

  Member Board Of Directors
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  中国宏桥集团有限公司

  Dec 2019 - now

  Advisor for Communications