Cheri McKean

Experience

• 

  JCPenney

  Jul 1988 - Jun 2020

  • Implemented the JCPenney corporate direction to market, plan, and promote the company’s Men’s business line for 850 stores nationwide, and constructed impactful marketing strategies to boost profitability.• Generated promotional materials to accelerate sales and create awareness for the Men’s line through pre-print, direct mail, .com, digital advertising, television, radio, and social media destinations.• Analyzed the effectiveness of media advertising and digital marketing strategies and coordinated efforts between the buying units, store environment, creative teams, art buying, and media stakeholders to ensure consumer engagement, content quality, and attainment of deadlines. • Monitored competitors’ pricing and promotional strategies and offered recommendations to counter these efforts. • Handpicked items, categories and brands in collaboration with individual buying teams and produced effective marketing plans to reach sales goals.• Supported various ad hoc strategies, such as exclusive brand launches and contracted service partnerships.Notable Accomplishments:• Executed a groundbreaking marketing strategy to incorporate Bombfell, a Big & Tall Men’s box company, which amplified the JCPenney Big & Tall customer base by 2.5%.• Proactively developed playoff scenarios and strategies three months in advance of the 2020 Super Bowl, which resulted in JCPenney being the only major national retailer to showcase the two participants in all major media outlets. The result was significantly increased online and store traffic, and a double-digit increase in sales that weekend Show less • Administered to the development, implementation, and analysis of marketing projects for the creation of impactful print and digital media advertising, and continuously drove business opportunities and conquered key sales milestones for the Kids business line.• Spearheaded senior leadership reviews and revisions of creative marketing/advertising elements for pre-print, direct mail, television, radio, social media, Email, home page, and landing pages.• Partnered with vendors to develop marketing campaigns to maximize sales and further brand awareness.Notable Accomplishment:• Primary coordinator for the 2015 JCPenney/Disney Cinderella movie corporate partnership, which helped showcase JCPenney as being extremely relevant in the Kids’ apparel market. The campaign exceeded sales goals and drove significant customer traffic. Show less

  • Senior Product Manager-Men's, stores/.com

    Apr 2016 - Jun 2020

  • Senior Marketing Strategy Manager-Kids

    May 2014 - Mar 2016

  • Senior Product. Marketing Manager

    Mar 2013 - Apr 2014

  • Senior. Assistant Buyer/Assortment Planner, Toddler/Preschool Boys/Boys Sleepwear

    Jan 2012 - Feb 2013

  • Marketing Manager

    Nov 2006 - Dec 2011

  • Senior Assistant Buyer

    Aug 1997 - Oct 2006

  • Assistant Buyer

    Aug 1994 - Jul 1997

  • Merchandise Manager/Senior Merchandise Manager

    Jul 1988 - Jul 1994
• 

  ESS

  Sept 2020 - May 2021

  Substitute Teacher

  Substitute teacher to high school and middle school students. Lead Proctor for AP testing.