Molly Barth

Molly Barth

Resident Assistant

Followers of Molly Barth411 followers
location of Molly BarthCincinnati, Ohio, United States

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  • Timeline

  • About me

    Marketing Analytics Manager at Nielsen Company

  • Education

    • Miami University

      2012 - 2016
      Bachelor of Science (BS) Marketing, Minor in Interactive Media Studies

      Activities and Societies: University Honors

  • Experience

    • Miami University

      Nov 2013 - May 2015
      Resident Assistant

      As a resident assistant, I was responsible for communicating and maintaining standards of residential behavior and supporting the well-being of 34 students. I met individually with students to discuss academic progress, emotional health, and conflict resolution. Coordinating with the RA team, I organized events to promote community engagement and highlight academic and cultural topics.

    • Nielsen

      Jun 2015 - Aug 2015
      Client Services Intern

      As an intern in Client Services, I prepared reports and recommendations for several client brand teams, using a variety of Nielsen datasets.Skills: Nielsen Scantrak, Spectra, Panel data pulling & analysis

    • Nielsen

      Jul 2016 - now

      As a manager, my goal is to lead and support team members in delivering high-quality, actionable mix model results for complex multi-brand engagements. Before a new engagement, I coordinate with client success and data processing teams to determine project requirements, timelines, and methodology. During the engagement, I coach 10-15 analysts at a time on each step of the mix modeling process and ensure alignment across projects. For new custom data analyses, I develop and document best practices for internal training.Skills: SAS, Python, R, Team Leadership, Project Coordination, Regression Modeling, Client Management Show less

      • Manager

        Nov 2021 - now
      • Senior Modeling Analyst

        Jul 2018 - Oct 2021
      • Modeling Analyst

        Jul 2016 - Jul 2018
  • Licenses & Certifications

    • Lead - Nielsen Leader Development Program

      Willow & Puddifoot
      Dec 2022