Georgina Coker

Experience

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  Penn State University- Lion Line

  Nov 2018 - Nov 2019

  Telecommunications Specialist

  Cultivated meaningful relationships with alumni, employing a strategic guide to generate over 100+ engaging interactions monthly, strengthening the university's alumni network.Raised $8,000+ in donations and pledges through personalized outreach, contributing to the university's fundraising goals and demonstrating effective donor stewardship.Leveraged management support to navigate complex conversations, ensuring 95% resolution efficiency and maintaining high standards of professionalism. Show less

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  FORMAMOD

  May 2019 - Jul 2019

  Digital Marketing Intern

  Orchestrated creative content creation and modeling sessions, significantly enhancing social media narratives and anticipated to elevate brand engagement.Collaborated with alumni designers to develop and execute innovative branding strategies, setting the stage for a notable boost in market visibility.Synthesized market trends and consumer behavior insights to inform and tailor marketing initiatives, aiming to reinforce brand relevance and consumer appeal.Mastered garment creation techniques through hands-on experience, enriching my expertise in fashion marketing and product development.Expanded the brand's influencer and media network, strategically connecting with influential entities to position the brand for increased future visibility and engagement. Show less

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  Freelance

  May 2020 - now

  Freelance Content Creator & Digital Influencer

  Spearheaded content creation and digital influence campaigns, collaborating with 15+ luxury and lifestyle brands to elevate their online presence, which led to measurable increases in consumer engagement and visibility.Produced and marketed a lifestyle vlog featuring Good Molecules skincare, achieving organic virality with over 8,000 views, significantly enhancing brand recognition and audience interaction.Oversaw the complete content lifecycle, from ideation to post-production, delivering compelling multimedia narratives that align with brand identities and engage a combined followers of nearly 5,000 across platforms.Leveraged influencer marketing platforms to forge strategic partnerships, utilizing data analytics to refine content strategies, thereby maximizing brand exposure and audience engagement rates.Cultivated a brand-aligned influencer persona, showcasing lifestyle and self-care through research-backed content, influencing consumer preferences, and advocating for luxury living and wellness. Show less

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  Catwalk Boutique and Beauty salon Ltd

  May 2020 - Aug 2020

  CATWALK BOUTIQUE LTD

  Orchestrated targeted marketing campaigns at CATWALK BOUTIQUE LTD, which resulted in a 15% increase in retail foot traffic, boosting consumer engagement and in-store dynamics.Leveraged analytics tools to monitor and adapt campaign performance, achieving a more agile marketing strategy that maximized return on investment.Collaborated with internal teams to strengthen the boutique's digital footprint, enhancing the luxury customer journey and increasing online interaction touch points.Coordinated with stakeholders to align marketing strategies, reinforcing CATWALK's commitment to brand integrity and upscale market appeal. Show less

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  HumblePod

  Jan 2024 - now

  Podcast Marketing Coordinator