Hor Shalyn

Experience

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  Gamuda Berhad

  Jan 2011 - Jan 2015

  Senior Executive

   Plans, proposes and executes series of campaigns that maximized the publicity and coverage of the messages within the budget allocated. Prepares and coordinate the production of annual report to ensure that it is compliance with the Bursa Malaysia’s requirement. Identifies story angles to align with the messages that the company would like to deliver across to the audience/ public. Coordinates to ensure that the intended messages are published. Identifies photo angles that best represent the product and image of the organisation. Analyses current news that are related to the company and its impact towards the projects/ company. Revamped corporate website by providing the solutions, art direction and information. Prepares collaterals and determines the best information to represent the company in advertising/ promoting its brand awareness and educating the public of the organisation’s core strengths.  Assisting in generating content to be aligned with the objectives and desired story angles  Prepares story board and information for the production of video. Maintains relationships with in-house clients from various departments by providing support, information, guidance and recommendation whenever our services are applicable. Plans and manages internal and external events. Miscellaneous: Notebook & Diaries, Greeting Cards, Budgeting, Corporate Gifts, Calendar and etc. Show less

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  S P Setia Berhad

  Feb 2015 - Oct 2018

  - Plan, develop and execute various brand campaigns. Project manager for Hari Raya campaign 2015, 2016 & CNY Campaign 2016, 2017 which involved preparing creative artwork, media plans, managing campaign budget, compliance of the theme from other business units, manage production of video, radio, digital, social media and print advertisements as well as organised open house to cater more than 5,000 visitors.- Establish and develop media plans that are able to target mass audience in peak period and specific campaign's target audience. Project involved: Hari Raya Campaign 2015 & 2016, CNY Campaign 2016 & 2017, Jet Set with Setia Campaign, Setia 40th Anniversary Campaign, ad-hoc advertisements, group awards media plan campaign.- Manage exhibition booth which involves from developing exhibition brief, layout proposal, budget, dress code, booth setup, design and information to be displayed. This is to ensure brand consistency and image that is aligned with overall Group's direction.- Develop Group's advertisement eg exhibition's advertisement, Group's milestone advertisement, year-end greetings, Pre-Q advertisment and generic Group advertisements.- Organise and coordinate events which includes, Hari Raya Open House 2015 @ Setia City Park, Jet Set with Setia draw event and signing ceremony.- Sponsorship to uplift overall brand image of the organisation eg TLC festival and Spartan Show less

  • Assistant Manager

    Jul 2017 - Oct 2018

  • Senior Executive

    Feb 2015 - Jul 2017
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  MIG International Group

  Oct 2018 - Nov 2019

  Communications & Branding Manager

  - Overseeing and managing the entire MIG Group branding which inclusive of 8 companies in totality as well as external client for re-branding - Managing external clients as the professional consultant for branding & communications to establish their brand and guiding them to uplift their brand perception and ultimately listed in the board. To date, clients including GF Offshore, Vinstella, Vivid Telecommunications, Healthland, and So - Managing and strategising promotional platform and market the companies’ - Develop and manage strategies for digital activities, digital buy and campaign for external clients and MIG - Key person to handle the entire media portion inclusive both digital, social media and traditional platform. Show less

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  Continental

  Nov 2019 - now

  Communication, Digital Marketing & PR Manager

  - Managing all digital, media, creatives, and communication-related activity for replacement tyre in Malaysia market (passenger light truck)- Strategise the macro plan for the entire year that synergise with company’s overall direction as well as able to achieve the measurable KPIs.- Project leader in digital solutions project (Online-to-Offline e-commerce, Google Business & WhatsApp for Business). Taking the lead and provide strategy to continuously build brand presence that will lead to sales conversion. - Implementing change by introducing new strategies and opportunities to uplift the brand image.- Managing all ATL, BTL creation - Manage the media planning for various external campaigns- Key person for all digital platforms, strategy & activities- Crisis management in handling the communications part- Lead the external vendor to deliver quality results Show less