Michele Horowitz

Experience

• 

  Saatchi & Saatchi

  Jan 1988 - Jan 1990

  Account Executive

  Developed and presented direct marketing and sales promotions for Mercedes-Benz of North America. Implemented print advertising, direct mail and telemarketing activities. Managed the customer and prospect database used for all marketing activities. Proposals included creative recommendations, results analysis/projections, list selections, pricing and timing.

• 

  Ogilvy & Mather

  Jan 1991 - Jan 1995

  Account Supervisor

  Developed and presented strategic direct marketing plans for IBM, AT&T Global Business Communications Systems, AT&T Telephony Products, and AT&T outbound long distance service. Managed programs focusing on print advertising, direct mail, interactive marketing, telemarketing, market research and sales force activities. Developed a sophisticated scoring model to provide the salesforce with qualified leads.

• 

  Bozell

  Jan 1995 - Jan 1997

  Senior Account Supervisor

  Directed a department in the development, presentation and implementation of strategic marketing programs for new and existing clients. Programs included creative, media, database, telemarketing, list and market research recommendations. Developed and executed RFPs. Negotiated contracts. Expertise in DRTV advertising, print, direct mail, collateral, interactive and sales promotion. Clients included The New York Times, MCI Customer Communications (wireless products), Ultrafem, FEMA, Lincoln Technical Institute and The American Bible Society. Show less

• 

  Sonnenberg Haviland & Partners

  Jan 1997 - Jan 2007

  Senior Account Director

  New business development, strategic planning, creative oversight, production management, and program implementation. Programs included media planning/buying, TV, print advertising, radio, marketing communications, direct mail, website development, sales promotions, database management, and online marketing initiatives. Responsibilities included research, sourcing vendors, estimating programs, contract negotiation and billing. Clients included Nickelodeon, Wells Fargo, GE Finance, JP Morgan Chase, Volvo Cars of North America, Lincoln Educational Services, Qualkids, Thomson Financial, Lucien Piccard, Myron Manufacturing, Bergen Community College, The McGraw-Hill Companies, The St. Regis, Palisades Financial, GAB Robins, Greater Community Savings Bank, and Henry Schein. Full P&L responsibility. Show less

• 

  The CSI Group

  Mar 2008 - Jul 2012

  Director, Client Services

  Strategic leader responsible for successfully developing new business and managing client services. Developed and presented strategic brand communication plans to senior-level decision makers. In-depth knowledge of multiple advertising disciplines, including TV, video, print, catalogs, in-store, digital, trade show, POS, direct mail, mobile marketing, market research, event planning, and media planning. Expertise in retail strategy and planning along the path to purchase, including interactive and touchscreen solutions. Clients included LG Electronics (US, CA & Mexico), X-Rite Pantone, Myron Manufacturing (Global), Ricoh Americas Corporation, Rutgers University, Aetrex Worldwide, Englewood Hospital, Trans World Marketing, Design Phase, Blake Jarrett, EK Success, Procida Realty, Axispoint, and Cirker Hayes Storage. Full P&L responsibility. Show less

• 

  Neiman: Staffing+Marketing+Posters

  Aug 2012 - now

  President

  Neiman's business includes three distinct entities: Neiman Staffing, Neiman Marketing and Neiman Posters.Neiman Staffing solutions provides full-time and temporary employees both nationally and locally. Our skilled recruiters specialize in finding the right resources for companies. We are results-driven. Focused on listening and building client relationships, we are dedicated to delivering top talent to meet our clients' unique needs.www.neimanstaffing.comNeiman Marketing Group (NMG) is a full-service advertising agency providing a complete range of strategic and creative services. NMG's mission is to help companies identify the right mix of marketing strategies and tactics to drive their business and build their brands. We deliver comprehensive, multi-platform programs – on target, on time, and on budget. www.neimanmarketing.comNeiman Posters offers beautiful, hand-painted illustrations for creating your perfect promotion. Find our more about how to license our unique artwork for your brand and marketing efforts. www.neimanposters.com Show less