Xin Jin, Ph.D.

Experience

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  复旦大学

  Sept 2008 - Jun 2011

  Teaching Assistant

  * Assist professors on "Marketing Research" and "Advertising Planning" at School of Journalism, Fudan University;* Plan and teach "Advertising Planning", "Advertising Case Study" and "Advertising History" at Network Education College, Fudan University* Plan and teach "Applied Advertising Case Study" at Xianda College, Shanghai International Studies UniversityPlan and teach "Advertising and Media" at Shanghai University of Finance and Economics for journalism major in master program

• 

  Mol'digital

  Apr 2009 - Jun 2011

  Co-founder and Project Manager

  * Develop new business and manage projects of digital, social media and graphic design;* Manage operations and P&L of the start-up digital agency;* Serve clients including: Jaguar, Otsuka Pharmaceutics, JCB, DuPont China, CITS American Express, Fudan University Alumni Association, and etc.

• 

  福莱

  Aug 2012 - Apr 2014

  * Strategic planning for key projects and new business development.* Execute PR projects for Philips Consumer Lifestyle (Oral Care and Lifestyle Electronics).* Execute digital / social projects and retainers for Berlitz, AkzoNobel, Sephora and etc.

  • Senior Account Executive

    Apr 2013 - Apr 2014

  • Account Executive

    Aug 2012 - Mar 2013
• 

  McDonald's China

  Apr 2014 - now

  * Oversee PR for the brand in the Chinese mainland, including corporate communications, marketing communications, media and influencer relations, and issue and crisis.* Oversee owned channels, including WeChat, Weibo, Douyin, Website, Red, Alipay, internal newsletter, with over 160m followers and million-level engagement per month.* Lead a team of over 30 PR professionals in China HQ and regional offices to manage external and internal communications for 6,000+ restaurants and 200,000+ employees. Show less

  • Vice President, Public Relations

    Jul 2023 - now

  • Head of Communications

    Oct 2020 - Jun 2023

  • Head of Brand Communications

    Jun 2020 - Oct 2020

  • Communications Director

    Sept 2018 - May 2020

  • Senior Communications Manager

    Mar 2016 - Aug 2018

  • Communications Manager

    Mar 2015 - Feb 2016

  • Senior Communications Supervisor

    Apr 2014 - Feb 2015