
Ding Jie
TV Director & Reporter

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About me
Operation Manager
Education
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中国传媒大学Communication University of China (CUC)
2003 - 2007学士 导演 优
Experience

Beijing Television station
May 2009 - Feb 2015TV Director & ReporterResponsibilities:Responsible for directing programs (topic planning, writing, editing, conducting shooting schedule, on-site coaching, quality control and people management). For instance, Late Clear Sky (晚晴), Go to the Expedition Station (直通科考站), Law Time (法治进行时), Exploring The Shenzhou 10 Spacecraft (探秘神十), etc.As TV Reporter, executed tasks such as Exploring The Shenzhou 10 Spacecraft.Achievements:Obtained higher ratings more than industrial average level. Participated in planning, directing and was selected as TV Reporter to execute the report at Jiuquan Satellite Launch Center. Accomplished exclusive program - Exploring The Shenzhou 10 Spacecraft. Won Best Reporter of BTV in that season. Planned, directed a science program called 氢飘飘的炸弹, which won Science Bud Prize by China Science Film and Video Association. Show less

Jiangsu Education TV Channel
Oct 2016 - Feb 2017Program DirectorResponsibilities:Reporting to the company owner, responsible for topic planning, writing, editing, conducting shooting schedule, on-site coaching, quality control and people management for a documentary named Hidden Treasures (藏宝).Invited celebrities / experts such as Zhao Zhong-Xiang (赵忠祥), Dai Xiao-Le (代晓乐), Huang Yun-Peng (黄云鹏).Achievements:Accomplished this project within 5 months, collaborated with Toutiao (今日头条), Youku (优酷) to expand communications. It helped arts and crafts company obtain many valuable customers / buyers. Show less

YSTen Technology Co., Ltd.
Mar 2017 - nowProduct Operations ManagerResponsibilities:Reporting to Director and General Manager of Jiangsu Province, led a 10 project team, responsible for making customized solutions for China Mobile’s network television business - New TV (中国互联网电视).Project 1: The Content Optimization for And Family (和家庭) Application (for Android, smart phones), 2017.Project 2: Test & Operation for Intelligent Family (智慧家庭) - a product by Migu Video (咪咕视频) & New TV, 2018-2019.Project 3: Optimization & Go-to-Market for an education product - Plus English (视加英语), 2019.Project 4: Operation for a new product by Youku (优酷, now belongs to Alibaba Pictures) and New TV, 2019-present.Achievements:Re-structured And Family Application’s content, user interface. Set up operation process, mechanism and membership mechanism for Project 1.Achieved the interaction between Big Screen (network televisions) and Small Screen (smart phones) by conducting test, operation, data analysis and providing training for China Mobile’s call center (a 200-staff team), Project 2.As Product Manager, coordinated with Software Development, Data Management, Marketing divisions, established requirements tracing mechanism and delivered this education product on PC / iPad / Phone applications, Project 3.Worked closely with Big Data Center, integrated data labels, designed marketing strategies for different users, and succeeded in launching Kumiao Film (酷喵影视), Kumiao Kids (酷喵少儿) onto new television markets of Jiangsu, Sichuan, covering more than 4 million users, DAU (Daily Active User) reached over 200,000 users, Project 4. Show less
Licenses & Certifications

Project Management Professional
Languages
- enEnglish
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