Katie Murray

Experience

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  Lammi Sports Management

  Jan 2014 - May 2014

  Intern
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  American Diabetes Association

  May 2014 - Oct 2014

  Step Out: Walk PR Intern
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  UCP Seguin of Greater Chicago

  Jun 2014 - Aug 2014

  Public Relations Intern
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  BVK

  Jun 2015 - Aug 2015

  PR Intern
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  Weber Shandwick

  Oct 2016 - Feb 2017

  Consumer Public Relations Intern

  - Provided account support on the Motorola Mobility team.- Performed daily media monitoring using Meltwater, TV Eyes and Google Alerts.- Assisted with populating the Daily News Digest (a news brief about Motorola, their competitors and the industry) that was sent to Motorola and the global Motorola team.- Composed client media flags and coverage mock-ups.- Supported team with daily tasks such as developing media lists, industry research, product shipments, proofreading materials and creating media mailers and holiday gifts for key industry reporters. Show less

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  No Limit Agency

  Feb 2017 - Apr 2018

  • Account Executive

    Aug 2017 - Apr 2018

  • Assistant Account Executive

    Feb 2017 - Aug 2017
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  Cramer-Krasselt

  Apr 2018 - May 2019

  Agency Communications Coordinator

  -Employee Benefit Program Promotion: Strategized and executed internal communication strategies to promote and foster active participation in employee benefit programs and events, enhancing employee satisfaction and engagement within the organization.-Social Media Management & Growth: Managed social media accounts by monitoring activity, creating engaging content, and fostering interactions with followers, resulting in a remarkable 50% increase in organic following. Leveraged social media platforms to amplify brand presence and engage with the audience effectively.-Media Relations & Publicity: Proactively pitched and secured an average of five media placements per month, highlighting client campaigns, agency news, and employee spotlights. Cultivated positive brand visibility and reputation through strategic media coverage and publicity efforts.-Internship Program Organization & Mentorship: Played a key role in organizing the summer internship program, conducting prep meetings, and providing mentorship to interns. Contributed to the professional development and growth of emerging talent within the organization. Show less

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  McMaster-Carr

  Jun 2019 - Jun 2021

  -Business Growth Opportunity Identification: Analyzed and evaluated market research alongside search and sales data to identify lucrative business growth opportunities, enabling strategic decision-making and targeted initiatives for enhanced market penetration and revenue generation.-Supplier Collaboration & Product Development: Collaborated closely with both new and existing suppliers to identify and onboard new products, verify industrial certifications, and gain in-depth insights into product functionality and customer benefits. Utilized gathered information to craft customer-facing copy for new products, ensuring clear communication of features and benefits in an easily understandable manner. Show less -Strategic Product Page Creation: Played a pivotal role in the design of an e-commerce website by crafting over 100 strategic product pages. Emphasized user experience (UX), ensured publishing consistency, and maintained brand identity throughout, contributing to an engaging and seamless online shopping experience for customers.-Cross-Functional Collaboration & Content Strategy: Collaborated extensively with various departments to gather essential product information, ensuring the web design provided clarity on product usage and benefits. Positioned McMaster-Carr as a trusted industry information resource by incorporating comprehensive product details, fostering customer confidence and loyalty. Show less

  • Product Development Analyst

    Sept 2020 - Jun 2021

  • Web Content Developer

    Jun 2019 - Sept 2020
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  Pacific Coast Fresh Company

  Jun 2021 - Jul 2024

  Marketing Specialist

  - GTM Strategy & Customer Adoption: Orchestrated the go-to-market strategy for a new B2B ecommerce website. Conducted comprehensive training sessions for internal stakeholders and customers, resolved technical issues in collaboration with the development team, and strategically communicated updates and features.-Omni-channel Marketing Campaigns: Developed and executed omni-channel marketing campaigns to support B2B and B2B2C sales goals. Leveraged channels such as email, social media, media relations, and direct mail to drive results.-HubSpot Marketing Automation: Utilized HubSpot Marketing Hub to streamline CRM initiatives, drive pipeline growth, and develop unique dashboards for sales managers. -Content Creation & Branding: Designed compelling marketing materials, sales collateral, and enablement materials to effectively communicate the company's value proposition and key differentiators. Led branding initiatives for acquired companies, ensuring seamless integration into the larger company brand through elevated website design, promotional materials, and advertisements.-Collaborative Skills & Leadership: Worked closely with the sales team on a daily basis to develop marketing strategies promoting pipeline growth and deal closure. Managed relationships with external agencies, overseeing pitch vetting, brief writing, and conducting meetings. Served as the point person for onboarding new employees to the HubSpot CRM system and established project templates and timelines using Smartsheet to ensure organization and accountability within the marketing department. Show less

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  CorePower Yoga

  Feb 2024 - now

  Yoga Instructor
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  Adidas

  Jul 2024 - now

  Brand Communications Manager, US Sports