Daniel Foley

Experience

• 

  Pyramid Communication

  Mar 2001 - Sept 2002

  Copywriter

  Key member of creative project team working with clients such as SAS Cargo, Anoto, Perstorp and GigaAnt. Responsibilities –• Copy creation for digital and analogue activations.• Work with art direction and account direction talent on new account ideation and acquisition.• Creative ideation with art direction talent for all assigned clients and assignments.• Contributing journalist for SAS Cargo magazine.

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  Mindset Meta Able

  Jan 2003 - Jan 2004

  Business English Instructor

  Native English language teacher that helps Swedish companies to improve the English communications skills of their employees. Responsibilities -• Business English lessons for TeliaSonera and Flextronics Electronics employees.• Use materials provided by Mindset Meta Able to conduct lessons• Engage attendees in English language discussions to help them feel more comfortable with their English skills.

• 

  Oriflame

  Mar 2004 - Sept 2008

  Copywriter

  Creative team member working on key global product launches together with senior art direction and account management talent. Inspiring, open and driven team member driven to deliver quality creative that sells key company product lines. Responsibilities -• Created the master English text for new product launches, regional catalogues and press materials.• Key concept creation together with senior art direction.• Digital copy creation for assigned product lines such as fragrance and skin care. Show less

• 

  Sony Mobile Communications

  Sept 2008 - Oct 2020

  Deadline/result-driven DCM that managed major product, application and services projects. Agency talent, budget management and internal stakeholder management are keys to success in this role. Responsibilities -• Omni-channel digital communications for key smartphones, accessories, Smart Products and apps & services.• Help deliver easily available, accurate, comprehensive and engaging communications to both existing and potential consumers.• Help set key product messaging and positioning.• Ensure a coherent and consistent representation of the wider Sony across all digital channels.• Contribute to the development of the DotCom platform and release of content.• Ensure best practice of digital activation.• Manage public announcement new product page publications for IFA and MWC: the bi-annual events that Sony Mobile uses to announce new products.• BAU content management for phones, accessories, Smart Products and apps and services across Sony Mobile digital channels. Show less

  • Digital Communications Manager

    Jan 2012 - Oct 2020

  • Copywriter

    Sept 2008 - Dec 2011
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  Comprend

  Mar 2021 - now

  Copywriter

  English copywriter.