Veronica Carli

Experience

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  Mediaset

  Jul 2012 - Sept 2012

  Stagista

  Graphic and motion design for broadcast

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  The mad box group

  Jan 2014 - Dec 2015

  Motion designer

  Graphic and Motion Design for ads and events. Main clients : Mondadori, Elvive, Accenture

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  DREINULL Agentur für Mediatainment GmbH & Co.KG

  Oct 2015 - Nov 2016

  Junior motion designer
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  Freelancer

  Jan 2017 - now

  Motion Designer & Art Director

  Interdisciplinary Design, Counseling & Art Direction for B2C and B2B with focus on storytelling, & social media: Communication and design solutions based on client's or company's goals Ideation of campaigns Development of visual templates and design assets for digital, web and social media.

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  TaylorFlynn GmbH

  Jan 2017 - Oct 2017

  Motion-Designer

  Graphic and Motion design + illustration for broadcast, events and digital adv.Main projects among others:Daimler @Republica2017Conceptualization, design and animations of various 2D and 3D films for a 360° cinema at Daimler's fair stand.Volocopter Documentary and User StoryAnimation of Volocopter 3D model + concept and animation of UI BI Journal - Lab 1886 Illustrations and gifs as communication support for newsletter and blog.

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  Parasol Island

  Nov 2017 - Jan 2019

  Motion designer
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  Jam City

  Oct 2019 - Dec 2019

  Marketing Artist

  Structured the Motion Design Department in the Berlin OfficeDeveloped short and catchy FB and app store Ads showcasing the gameWorked on the storytelling and concept for new videos and ads everydayWorkflow guidance during the creation process - managing illustrators and developers to produce and deliver the right assets

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  TAMSCHICK MEDIA+SPACE

  Nov 2019 - Feb 2020

  Motion Designer & Art Director

  Art Directed a team of 5 people for the production of an Immersive Room at Expo Dubai 2020 Concept and Storyline of the whole Immersive Room VisualsPresentation and discussion of concepts with CEO, Producer and external AgenciesProduction of moodboards, styleframes and rough video and music edits for artists to use as guidelines Management of assets, research and feedbacks loops, both with the team, the producer and the CEO

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  Katoo

  Sept 2020 - now

  Digital Art director, Marketing

  -Defined personas and value propositions to develop brand guidelines and tone of voice in collaboration with product and marketing team-Developed from scratch the communication marketing strategy with head of marketingShaped and organized the motion / design department based on company goals-Developed fresh and catchy creative briefs for FB ads everyday-Developed the concept and identity for the IG company channels (Italy and Spain) along with graphic templates for posts and stories-Led a team of 2 people -remote (Spain and Italy) to manage the channel, providing graphics and copywriting / tags suggestions for both countries.-Led a team of 2 freelancers (Milan and Barcelona) to create catchy, unconventional ADS for FB:Writing creative briefs, copy and giving feedback for each AD, before uploading it to specific folders for marketing team to test it. -Discussing related KPI's every other week.Achievements-Directed the company communication during their evolution from B2C to B2B -Launched a Suppliers to Restaurants Marketplace in Colombia, Italy & Spain, achieving 300k Gross Payment Volume in 5 month-400% decrease in Cost per Acquisition over the course of 8 months through Performance Marketing Show less

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  DesignStudio Network, Inc

  May 2022 - now

  Visual designer

  Working for different clients including American Red Cross working on Brand Identities, UI / UX, Motion Design and 3D visualization.