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Giancarlos Merced

Giancarlos Merced

Summer Intern

Followers of Giancarlos Merced1000 followers
location of Giancarlos MercedSan Juan, Puerto Rico

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  • Timeline

  • About me

    Marketing Director @ IncentivesPRO | Founder & CEO @ Roam Puerto Rico

  • Education

    • Syracuse University

      2013 - 2018
      Bachelor’s Degree International Relations and Affairs

      Activities and Societies: Entrepreneurship Club, Global China Connection Bachelor of Arts in International Relations with a topic concentration of International Political Economy and regional concentration in Asia Minor in:Strategic Management

    • City University of Hong Kong

      2017 - 2017
      Bachelor's degree International Relations and Affairs

      Activities and Societies: Courses: Challenges and Opportunities in Southeast Asia Economic Development of China Culture, Business, and Political Economics in East Asia Study Abroad (August - December)

    • Tsinghua University

      2015 - 2015
      Bachelor’s Degree Economics Sophomore

      Studying abroad for one semester. (February - June)Courses taken were: Intermediate Macroeconomics and Intensive Chinese

  • Experience

    • Little Spoonful

      Jun 2015 - Jul 2015
      Summer Intern

      Created LinkedIn company profile with the goal of expanding company presenceEstablished Little Spoonful's Food & Health Safety Guidelines over a month and a half period.Provided company founders and team members with weekly information sessions about food hazards and safety procedures. Contacted, weekly, manufacturing companies around the world (France, New Zealand,Colombia) to inquire pricing and potential partnership opportunities. Conducted extensive research regarding marketing strategies pertaining to social network sites like Facebook, Twitter and LinkedIn. Show less

    • Ameson Education and Cultural Exchange Foundation

      Jul 2015 - Aug 2015
      Summer Intern

      Edited content for company blogAnalyzed surveys for program improvementWrote reports based on answers by current and past participants

    • Syracuse University

      Sept 2015 - May 2018

      Supervised a stand of between 4 and 25 employees; students from Syracuse University and volunteers from non-profit groups were given instructions on how to perform their shift duties in a calm and understandable manner maintaining a professional relationship among supervisor and general employee. Counted inventory at the beginning and end of shift to keep track of all product sales to achieve high profits.Instructed General employees on alcohol policy, sanitation guidelines and register use allowing for better employee performance and customer satisfaction. Answered customer inquiries making sure their experience at the Carrier Dome was satisfactory Show less

      • China Global Ambassador

        Aug 2015 - May 2018

      • Student Supervisor

        Aug 2016 - May 2017

      • Mentor/Coach at Global Sandbox

        Oct 2016 - Nov 2016

      • General Employee

        Sept 2015 - May 2016

    • Global China Connection

      Jan 2017 - May 2017
      Vice President & Director of Branding

      Supervised the weekly creation of email marketing campaigns through newsletters that were distributed to over 200 organization membersManaged the organization's Facebook page with weekly updates reaching over 200 membersCoordinated with E-board members different club activities such as resume workshops, LinkedIn profile building and Alumni Panel seminar for our members Engaged in digital strategies using Facebook and WeChat to attract diverse members Collaborated closely with other chapter departments to enhance brand awareness around campus Show less

    • Bank of America

      Jun 2017 - Aug 2017
      Summer Analyst

      Collaborated with other interns on group project regarding social media to be presented to top level executives and program management teamCreated and updated communication reports using Microsoft Office on a weekly basis Managed internal project with the communications department Arranged weekly meetings with Executives and Sr. Leaders within the organization learning about the different roles and projects being done through different lines of business

    • CNN

      Nov 2017 - Dec 2017
      Features Intern

      Assisted production manager during interviews and shoots facilitating recording processInvestigated several countries with the goal of attaining crucial information for productionTranscribed interviews for production team for quicker post-production process

    • ARC Relocation

      Jun 2018 - Sept 2018
      Business Development Associate

      Responded to multi-million-dollar RFPs (Request for Proposal) sent by federal agencies and corporationsCreated reports using CRM tools such as ACT and Salesforce for client presentationsExecuted email-marketing campaigns using MailChimp for our 10,000+ email list

    • La Nachera

      Sept 2018 - Apr 2019
      Social Media Strategist

      Managed social media content using platforms such as Facebook, Instagram, and TwitterDeveloped marketing strategies using data analytics for successful marketing campaignsEvaluated and reported on campaign performance using several KPIs on a weekly basisAccomplished a 365% increase in Facebook follower growth over a 3-month period Responsible for daily community engagement to increase brand awareness

    • ConsumersAdvocate.org

      May 2019 - Jan 2021
      Outreach Specialist

      Regularly analyze historical data to develop and execute outreach strategyDaily use of SEO tools like Ahrefs and MOZ for strategy planningManaging multiple campaigns simultaneously while seeing projects through to completionBuilding relationships with bloggers, journalists, online publications and relevant audiences interested in sharing our content

    • Money

      Jan 2020 - Jun 2021

      Built 450+ links to high-value pages resulting in Google's top 3 rankingsAnalyzed SERPs and raw data using SEO tools like Ahrefs to find audiences for hyper-targeted outreach campaigns.Developed mutually beneficial relationships with high-authority domains, seasoned bloggers, and government officials.

      • SEO Outreach Strategist

        Jan 2021 - Jun 2021

      • SEO Outreach Specialist

        Jan 2020 - Jan 2021

    • Roam Puerto Rico

      Dec 2020 - Jan 2025
      Founder & CEO

      Our mission is to build the most comprehensive alternative tourism platform about Puerto RicoCurrent responsibilities include:- Strategic Partnerships- SEO- Content Creation & Strategy- Writing- Social Media Management- Video and Photo editing

    • Money Group

      Jun 2021 - Aug 2023
      SEO Specialist

      Led and managed Money Group's first and only internal weekly SEO newsletter which informs the organization on industry news, Google updates, strategy suggestions, and tracks SEO performance.Worked on optimizing the following verticals, some of which have reached and stayed in position 1 in Google Search for weeks/months on end: - Crypto Wallets- Crypto Exchanges- Travel Insurance- Airline Rewards Programs- Auto Insurance- Background Checks- Auto Refinance

    • Digital Island Ventures

      Aug 2023 - Jan 2025
      Chief Executive Officer

    • Fase 1

      Aug 2023 - Nov 2023
      Business Mentor

      Advise Fase1 2nd Generation startups about Search Engine Optimization, Content Marketing, and Social Media Marketing.

    • Dinámica Digital Podcast

      Apr 2024 - Jun 2024
      Host

    • Project Makers

      Jun 2024 - Aug 2024
      SEO Mentor

      Mentored up to 5 local, Puerto Rican Startups and assisted them with Content and SEO strategies.

    • IncentivesPRO

      Jan 2025 - now
      Marketing Director

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Giancarlos Merced
      Dean's List Colle of Arts & Sciences May 2017 To qualify for the Dean's List, students must achieve at least a 3.4 grade point average (on a 4.0 scale) during the semester
    • Awarded to Giancarlos Merced
      Most Active Chapter Global China Connection Central Team Apr 2017 Global China Connection Syracuse University Chapter was awarded the Most Active Chapter by the Global China Connection Central Team during the Annual Summit located at Cornell University.
    • Awarded to Giancarlos Merced
      Dean's List College of Arts & Sciences Dec 2016 To qualify for the Dean's List, students must achieve at least a 3.4 grade point average (on a 4.0 scale) during the semester.
    • Awarded to Giancarlos Merced
      Certificate of Honorable Member Syracuse University Entrepreneurship Club Nov 2016 This certificate was awarded to me for excellent attendance, positive attitude and efforts in helping the Entrepreneurship Club promote creativity and innovation around the Syracuse University campus.
    • Awarded to Giancarlos Merced
      Anthony Y.C. Yeh Endowed Beijing Scholarship Fund Mr. Anthony Y.C. Yeh Dec 2014 This scholarship is awarded on the basis of combined academic achievement and financial need. It is awarded to students studying or that are going to study abroad in Beijing, China.
    • Awarded to Giancarlos Merced
      Dean's List College of Arts & Sciences Dec 2014 To qualify for the Dean’s List, students must achieve at least a 3.4 grade point average (on a 4.0 scale) during the semester.
    • Awarded to Giancarlos Merced
      Academic Honors Colegio Católico Notre Dame May 2012 Awarded academic honors for achieving high GPA score.
    • Awarded to Giancarlos Merced
      Recognition for Eco-Entrepreneurship and Enthusiasm shown GreenPReneurs Program Mar 2012 Award given for being a participant for the GreenPReneurs Program in Caguas, Puerto Rico.

  • Volunteer Experience

    • English Teacher

      Issued by BN Vocational School on Mar 2015
      BN Vocational SchoolAssociated with Giancarlos Merced

    • Volunteer

      Issued by Chi Heng Foundation on May 2015
      Chi Heng FoundationAssociated with Giancarlos Merced