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David Ko

David Ko

Web Programmer

Followers of David Ko658 followers
location of David KoIrvine, California, United States

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  • Timeline

  • About me

    Analytics Director at Cox Automotive Inc. Realtor at BHHS California Realty

  • Education

    • University of California, Riverside

      1997 - 2001
      B.S. Computer Science

      Activities and Societies: • Member of Tau Beta Pi Engineering Honor Society • Ambassador for the Bourns College of Engineering • Web Committee Lead for ACM (Association for Computing Machinery) • Graduated with Magna Cum Laude• Dean's and Chancellor's Honor List

    • University of California, Irvine - The Paul Merage School of Business

      2006 - 2008
      MBA Marketing

      Activities and Societies: • Graduated top 20% and a member of Beta Gamma Sigma Business Honor Society • VP Communications of Information Technology Association • New Product Development Project: Determined product profitability and market share of a new portable GPS device using Sawtooth ACA/HB, SPSS, and Minitab• Micromarketing Project: Determined location for a dental office using GIS with Solocast and MapMarker• Related Coursework: Market Research, Marketing Plan, Hi-Tech Marketing, Integrated Marketing Communications, and Forecasting

  • Experience

    • University of California, Riverside

      Jul 2000 - Apr 2001
      Web Programmer

      • Created non-profit website “CleanAirWorld” from scratch using scripting languages• Established one of the first directories of environmental agencies around the world

    • I/O Software, Inc.

      Jun 2001 - Jan 2005
      Software Engineer, Guest Lecturer, and Liaison

      Software Engineer:• Developed software components for SecureSuite, a biometric-integrated security software solution• Opened doors to new enterprise customers by creating features to integrate with Microsoft Windows• Reduced QA travel expenses by 25% by supporting enterprise customers via remote computingGuest Lecturer and Liaison:• Served as liaison to work with CS department at UC Riverside to promote hands-on practical learning• Volunteered as a guest lecturer and used viral marketing to promote interest for a new elective course• Made “Commercial Software Development” class a reality and obtained support from local businesses Show less

    • Tarbell, Realtors

      Mar 2005 - Jun 2019
      Realtor, New Agent Mentor, and In-House Marketing Technology Workshop Instructor

      • Top 7 individual agent in 2013; Top 2 individual agent in 2010 & Top 5 individual agent in 2009 at his office of 100+ agents• Design and customize marketing campaigns to target sophisticated buyers/sellers and busy professionals• Mentor new agents and instruct marketing technology workshops to improve agent success and efficiency• Establish strong partnership network with fellow agents and increase lead generation

    • Netmarks Inc.

      Mar 2005 - Jun 2005
      High-Tech Consultant

      • Facilitated the intellectual properties knowledge transfer between I/O Software, Inc. and Netmarks, Inc.• Recruited former colleagues and led onsite support teams in Japan; managed technical meetings in the U.S.• Knowledge transfer was completed in time and demos were executed successfully at Las Vegas trade show

    • Cox Automotive Inc.

      Dec 2016 - now

      - Supported Ad Product Train as Lead Analyst on major initiatives such as evaluating vendors for improving site speed and ad load times- Advised on optimization opportunities such as improving overall viewability on KBB.com by reducing low performance ads; responsible for defining requirements on MOAT data feed to enablemore granular ad slot level viewability analyses- Supported Programmatic Team and help evaluate vendor Adomik as a data consolidation platform for all auction-based programmatic data, eliminated 1-hr/day manual data loads- Led team Tableau training effort to leverage tool for visualization or summarize large datasets in Snowflake environment and other data sources Show less

      • Analytics Director - Business Analytics

        Jun 2023 - now

      • Principal Analytics Manager - Marketing Analytics

        Apr 2022 - May 2023

      • Senior Analytics Manager - Marketing Analytics

        Jun 2019 - Mar 2022

      • Senior Analytics Manager - Product Analytics

        Dec 2018 - May 2019

      • Digital Analytics Manager - Product Analytics

        Dec 2016 - Dec 2018

    • Berkshire Hathaway HomeServices California Realty

      Jun 2019 - now
      Realtor

  • Licenses & Certifications