Hamssa Ayoub

Experience

• 

  Akhbar Elyom Academy اكاديمية أخبار اليوم

  Jan 2016 - Jan 2016

  Trainee

  Wrote my first article "تلاتة تائهين في الدور الخامس"

• 

  Leo Burnett

  Jan 2017 - Jan 2017

  Internship Trainee
• 

  RACK Advertising Agency

  Aug 2017 - Sept 2017

  Research, account management and production

  • Internship Trainee

    Sept 2017 - Sept 2017

  • Internship Trainee

    Aug 2017 - Aug 2017
• 

  Deraya Insurance Brokerage

  May 2018 - Nov 2018

  Sales Advisor

  -Facilitate sales transactions by advising customers on suitable products that best meet their insurance needs and encourage purchases.-Explain product features and benefits to customers, assist them in locating specified products and process customer payments.-Lead generation and cold calls- Physical interviews to finalize purchases

• 

  Blue Media

  Nov 2018 - Mar 2019

  Marketing Specialist

  - Responsible for creating advertising campaigns, pricing strategies and targeting the demographic data of their target audience.- Brainstorming and developing ideas for creative marketing campaigns-Liaise with external vendors to execute promotional events and campaigns - Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)-Coordinating the design of promotional material and distributing in online and offline channels. -Advertising our company and clients' products/services on various media. Show less

• 

  Centro CDX

  Mar 2019 - May 2023

  -Manage & liaise all marketing activities within the department, other internal stakeholders, and external agencies/vendors-Work closely with the company’s senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our brand’s core properly and consistently-Lead the execution of marketing activities from start to end.-Plan, develop, and implement the overall content strategy based on our specific goals & objectives-Manage the creation and production of online and offline marketing material-Oversee & approve marketing material, from website banners, hard- copy brochures, newsletter & case studies-Push the business to adopt better content creation practices with frequent testing of new formats & distribution channels-Ensure high-quality content: white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and social media content that is consistent with the company’s mission-Review & edit all content produced by the content generation team, including conceptualizing the projects upfront, assigning projects, overseeing development and copy-editingKey Achievements:-Led Centro CDX's repositioning in 1 month; rebranding the identity, and reforming the digital presence. -Planned & implemented a yearly calendar of internal and external events in a cost-efficient manner that led to increasing the employees' productivity and dramatically reducing the attrition rate-Created & implemented key media elements which assisted in attracting new clients & partnerships-Provided voiceover services to Centro CDX's key clients & partners which were praised by the clients in the “Voice of Client” surveys and increased their satisfaction with our services Show less - Implement the marketing plan in accordance with the business objectives and budgets, and support the roll-out of the marketing content across a range of online and offline channels- Ensure that all communication is in line with the corporate branding strategy- Support the online team in developing and implementing the brand strategy by generating engaging content- Execute and evaluate the success, impact & outcome of all the internal and external marketing events- Execute content strategy across key target audiences to build brand awareness- Proofread all marketing collateral ahead of printing to ensure that materials were error-free- Manage annual marketing budgets for all internal and external marketing events- Create printed marketing materials that were designed to drive campaigns- Internal event creation and management Show less

  • Marketing and Communications Sr. Specialist

    Nov 2021 - May 2023

  • Marketing and Communications Specialist

    Mar 2019 - Nov 2021
• 

  DKS GROUP

  May 2023 - May 2024

  Senior Marketing and Communications Executive

  Marketing Strategy: Create and implement marketing plans and strategies for the group and its companies based on brand and market needs.Oversight: Oversee marketing and communication activities for all companies across various industries, including construction, firefighting, F&B, finance, legal, and business consultancy.Brand Visibility: Develop and implement strategies to enhance brand visibility and drive sales growth.Budget Management: Manage budgets and allocate resources efficiently.Cross-Functional Collaboration: Work with cross-functional teams to ensure consistent messaging and brand image.Market Research: Conduct research and analysis to identify trends and opportunities.Media Relations: Develop and maintain relationships with media outlets, industry influencers, and key stakeholders.Performance Metrics: Monitor and analyze marketing and communication metrics to measure effectiveness and make data-driven decisions.Content Strategy: Plan, develop, and implement content strategies based on each brand’s goals and objectives.Material Production: Manage the creation and production of online and offline marketing material.Team Leadership: Lead and mentor a team of marketing professionals to achieve departmental goals.Event Management: Plan and execute marketing events to enhance brand visibility and engagement.Vendor Management: Manage relationships with external vendors to ensure quality and efficiency in marketing initiatives.Key Achievements:Established 4 band identities including a full CI, Portfolios, Social media presence, printout and digital material in less than 4 months.Established the presence of 4 different brands in Egypt and MENA.Published three websites in less than 6 months.Successfully boosted awareness by participating in renowned events like Firex, Intersec KSA, and Intersec Dubai.Secured PR and article publications in renowned magazines and niche papers.Executed space branding for two companies. Show less

• 

  VOIS

  May 2024 - now

  Employer Branding Lead

  Leading the Egyptian Center of Vodafone Intelligent Solutions. EVP Campaigns: Collaborate with business units, COEs, and stakeholders to design and implement employer value proposition (EVP) campaigns.Strategic Partnerships: Strategically develop relationships with key external partners to significantly enhance our employer brand in the IT & ITeS sector.Employer Branding Strategy: Create and communicate the employer branding strategy and EVP internally and externally.Talent Attraction: Serve as the comprehensive point of contact for all employer branding and talent attraction needs at our Egypt Center.High-Impact Campaigns: Conceptualize and execute impactful employer branding campaigns, working closely with COEs such as D&I, CSR, Youth, Future Ready, Spirit, TA, and others.Content Marketing: Develop and execute content creation and marketing strategies to enhance employer branding efforts.Social Media Management: Oversee and enhance _VOIS' global employer brand on external social media channels, including career channels such as _VOIS Careers, LinkedIn Life, and Glassdoor.Ambassador Communities: Manage and develop internal and external ambassador communities to promote our employer brand.Vendor Relationships: Leverage and manage relationships with key external partners and vendors to support employer branding initiatives.Event Management: Plan and execute employer branding events to increase brand visibility and attract top talent. Show less