Fiona Liew

Experience

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  Rockstar Atelier

  Feb 2014 - Apr 2014

  Intern

  Worked with the Creative Director to produce editorial layouts for several annual reports.Contributed to the execution, ensuring designs aligned with clients' brand identities and objectives. Developed skills in layout design, typography, and visual storytelling, while meeting tight deadlines.

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  The Idea Lab

  Jun 2015 - May 2018

  Junior Art Director

  Conceptualized and developed offline and online campaigns for renowned brands including DBS, Burger King, Resorts World Sentosa, PAssion Card and more. Was the lead Art Director on the Burger King account for over a year.Executed creative projects under demanding deadlines, honed my ability to deliver exceptional work within tight timeframes and taught me valuable skills in managing time, adaptability, and working efficiently.

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  Vertic

  May 2018 - Apr 2019

  Digital Art Director

  Collaborated closely with a copy-based Creative Director to conceptualize and execute digital campaigns for diverse brands, including Paypal, .Online, Singapore Art Week, and more. As the Digital Art Director, I crafted and implemented innovative ideas to drive brand engagement and awareness across various digital platforms.Refining my skills in creative direction, digital storytelling, and campaign execution, I consistently delivered compelling visual content tailored to each brand's unique identity and objectives. Show less

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  Flok Pte Ltd

  Apr 2019 - Aug 2020

  Art Director

  Lead Art Director at Flok, I spearheaded creative direction for Oakley SEA, Sunglass Hut, and Spectacle Hut. In this senior role, I led the conceptualization and delivery of impactful campaigns for multiple brands, ensuring alignment with brand objectives and audience engagement. I led the execution of visual assets tailored for various digital channels including social media, websites, eDMs, and more, enhancing the brands' online presence and driving significant engagement.

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  Dornier MedTech

  Aug 2020 - Oct 2023

  Digital Creative Lead

  As the Digital Creative Lead at Dornier MedTech, I led a dynamic design team within the Digital Experience department. I spearheaded a successful rebranding initiative, meticulously establishing and maintaining the brand's visual identity. Collaborating on projects spanning both B2B and B2C brands, I effectively managed stakeholders across global teams, driving the visual direction and conceptualizing impactful campaigns that significantly enhanced our digital brand presence. These efforts resulted in a substantial increase in leads and created substantial value for the organization.Key Responsibilities and Achievements:• Led a dynamic design team, overseeing the creation of compelling visual content and providing guidance and mentorship to drive creativity and efficiency.• Spearheaded successful rebranding initiative in preparation for IPO, elevating the brand's visual identity.• Conceptualized and executed innovative digital marketing campaigns with targeted use of GenAI softwares, resulting in an increase in brand engagement and growth in lead generation.• Managed stakeholder relationships across global teams, ensuring brand consistency and alignment in digital assets and campaigns.• Founding role in the creation of the world's largest Digital Urology Community for Kidney Stones, driving user engagement and establishing the platform as a go-to resource in the industry.• Contributed to the development of WPE Wellness, a groundbreaking Digital Health Portal, revolutionizing patient education and streamlining healthcare experiences for stone patients worldwide. Show less

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  Onyx Island Pte. Ltd.

  Mar 2024 - Dec 2024

  Senior Art Director

  • Directed social media campaigns and web design projects, executing regional commercial projects from conception to completion.• Developed compelling content for global brands such as Wacoal, Oakley, and Sunglass Hut, boosting brand engagement and online presence.• Led web design for regional sites, delivering impactful digital experiences for brands like Roku Gin and Strong Zero 196.• Managed project timelines and resources while mentoring a multidisciplinary team and presenting creative concepts to clients. Show less