
Macarena F.
Entrepreneurial Innovation Program

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About me
Advocate for Mental Health & Employee Experience | Leadership in Workplace Well-Being & Talent Development | HR Strategy & Organizational Excellence | Former Amazon People Manager
Education

University of North Florida - Coggin College of Business
-Bachelor of Business Administration (BBA) Dual Degree [EEUU] International Business Summa Cum Laude | GPA: 4.0/4.0Activities and Societies: Mentor for international students: Supported their academic and cultural integration at UNF. Active participation: Engaged in projects, volunteer work, and events that sharpened my strategic vision and global mindset. This program was a game-changer. I explored the dynamics of global business, mastering the art of analyzing international markets, leading diverse teams, and solving strategic challenges with a cross-cultural perspective.Key Courses: Global Marketing, International Finance, Cross-Cultural Management, International Business Strategy, Global Trade & Policy.

Facultat d'Economia, Universitat de València
-Bachelor of Business Administration (BBA) Dual Degree [ES] International Business [English] Academic Excellence Award [9.8/10]Activities and Societies: Awards: Extraordinary Award, Academic Excellence Award, Capitania General Award. Mentor for international students: Supported their academic and cultural integration at the university. Active participation: Engaged in projects and activities that enhanced my strategic vision and global competencies. Entrepreneurship Programs: Participated in the MOTIVEM and E2 programs, which fostered creativity, innovation, and teamwork to develop entrepreneurial projects. This program provided me with a comprehensive foundation in international business management. I developed analytical and strategic skills to navigate global markets, focusing on business internationalization and adapting to multicultural environments.Key Courses: International Marketing, International Finance, Cross-Cultural Management, International Business Strategy, International Business Law.

Universitat Oberta de Catalunya
2025 - 2026Master's degree People Management and Human ResourcesActivities and Societies: Specialization: Focused on strategic leadership, talent management, and employee well-being, with a strong foundation in evaluating the impact of HR policies. Active participation: Selected key electives, such as Diversity and Inclusion Management and Social Skills Workshop, to enhance competencies in responsible leadership and inclusive environments. Practical projects: Capstone project addressing real-world challenges in people management. This master’s program provides comprehensive training in strategic people management, organizational development, and digital transformation in Human Resources, preparing me to lead change in dynamic and global business environments. It combines advanced theory with practical applications to drive innovation and organizational impact.Core courses: Global Business Environment, Work Transformations, Strategic HR Management, Work Organization, Talent Management, Health and Well-being at… Show more This master’s program provides comprehensive training in strategic people management, organizational development, and digital transformation in Human Resources, preparing me to lead change in dynamic and global business environments. It combines advanced theory with practical applications to drive innovation and organizational impact.Core courses: Global Business Environment, Work Transformations, Strategic HR Management, Work Organization, Talent Management, Health and Well-being at Work, Organizational Behavior and Development, Impact Evaluation in HR. Show less

Complejo Educativo Mas Camarena
-High School Diploma Science and Technology Graduated with honorsActivities and Societies: Participation in scientific projects, developing analytical and problem-solving skills. Volunteering in educational programs, promoting inclusion and the personal development of other students During my high school studies in science, I built a strong foundation in mathematics, physics, chemistry, and biology, while developing key skills such as critical thinking and problem-solving. My involvement in extracurricular activities and laboratory projects enriched my experience, enhancing my teamwork abilities and fostering my interest in interdisciplinary learning.

IESE Business School
-Program High Potential Leadership ExperienceActivities and Societies: Case Method Learning: Engaged in dynamic discussions, assuming the role of CEO to tackle real-world leadership and strategic challenges. Networking: Connected with a diverse cohort of peers from over 20 countries, enhancing my global perspective and collaborative abilities. Personal Development: Participated in sessions aimed at identifying personal motivations and aligning them with professional aspirations. I had the privilege of participating in IESE Business School's High Potential Leadership Experience (HPLE), an intensive program designed to cultivate leadership skills among top-tier university students. This transformative experience has significantly contributed to my growth as a future leader in the global business arena.Skills Acquired:Strategic Decision-Making: Enhanced ability to analyze complex business scenarios and develop effective strategies.Leadership: Refined… Show more I had the privilege of participating in IESE Business School's High Potential Leadership Experience (HPLE), an intensive program designed to cultivate leadership skills among top-tier university students. This transformative experience has significantly contributed to my growth as a future leader in the global business arena.Skills Acquired:Strategic Decision-Making: Enhanced ability to analyze complex business scenarios and develop effective strategies.Leadership: Refined skills in leading diverse teams and making impactful decisions.Global Perspective: Broadened understanding of international business dynamics and cross-cultural collaboration. Show less
Experience

Grupo Santander
Sept 2018 - Dec 2018Entrepreneurial Innovation Program🌟 "Building ideas, transforming communities."Co-founded AYUDANT (Programa E2), a hyperlocal social network connecting neighborhoods. Over four months, I conducted customer surveys, analyzed data using Google Analytics, and developed social media marketing strategies. This project showcased my entrepreneurial mindset and demonstrated how innovation can empower communities.

ADEIT Fundación Universidad-Empresa de la Universitat de València
Jan 2019 - Jun 2019Social Innovation Project Leader💡 "Innovation with purpose."Led the development of a road safety device (AUTI) designed for people with hearing disabilities, helping them detect nearby emergencies. This project honed my project management, user research, and problem-solving skills while making a positive social impact.

Avantio
Nov 2020 - Dec 2020Business Development Intern🌐 "Connecting worlds, creating opportunities."Built strategic partnerships with companies like Airbnb and Booking, developing proposals that expanded reach and created value for both the company and its partners.

Amazon
Jan 2021 - Jan 2024🎯 "Learning by leading."I was part of Amazon’s graduate program, overseeing daily operations of a team of over 50 people across 5 delivery stations and exploring 3 different shifts. Prioritized safety, quality control, and operational efficiency, achieving a 15% improvement in performance KPIs through data-driven adjustments and team coaching. As a Talent Development Ambassador, I led talent development across key areas, fostering a safe work environment and optimizing operational processes. Safety Champion. Show less
Delivery Operations Manager | Amazon Logistics On Road
May 2023 - Jan 2024Operations Manager | Amazon Logistics UTR
Oct 2021 - Apr 2023Graduate Shift Manager | Amazon Logistics
Jun 2021 - Oct 2021Operations & Logistics Intern | Amazon Logistics
Jan 2021 - May 2021

Universitat Oberta de Catalunya
Jan 2024 - nowHR & Talent Management Professional | Open to Opportunities🚀 Passionate about driving people strategies that fuel business success🔹 Currently pursuing a Master’s in People Management & HR Strategy, developing expertise in organizational leadership, talent development, and cultural transformation.🔹 Committed to building high-performing teams, enhancing employee engagement, and leveraging HR best practices to drive organizational impact.🔹 Strong interest in Employee Experience, Leadership Development, and People Analytics, using data-driven insights to optimize HR decision-making.🔹 Open to opportunities as an HRBP Junior, Talent Management Specialist, or Organizational Development professional. Show less

Alibaba Group
Feb 2024 - Apr 2024ES Logistics Business Partner Manager | Alibaba Group🚚 "Taking logistics to the next level."Developed and managed strategic relationships with last-mile partners, driving the expansion of the logistics network in the Spanish market. Oversaw service levels, optimized costs, and improved operational quality through collaborative management with upstream teams. Coordinated initiatives to ensure smooth processes aligned with key objectives, contributing to operational efficiency and strengthening partner relationships.Tools: Lean Six Sigma, Excel Advanced Show less

Amazon
Apr 2024 - Nov 2024Strategic Account Manager | EU Amazon Marketplace🛍️ "Attract. Negotiate. Expand."I attracted new accounts to Amazon.es Marketplace and expanded the product selection to meet customer needs. I negotiated with partners to smoothly integrate their businesses, leading their digital transformation and guiding them in using Seller Central. Through data analysis and effective communication, I optimized processes, unlocked sustainable growth opportunities, and fostered collaboration across European markets.Tools: Salesforce, Seller Central, Excel Advanced Show less
Licenses & Certifications

Taller de Liderazgo
Rotary InternationalApr 2022
Comercio Electrónico
EOI - Escuela de Organización Industrial y NegociosNov 2018
Fundamentos de Marketing Digital
IAB EuropeNov 2017
Best Grade in Europe in English Literature
Pearson
English Proficiency (CPE - C2)
University of Cambridge
Hospitality and Tourism Management
Florida Atlantic UniversityApr 2020
TOEFL
ETSSept 2018- View certificate

Strategic Planning Foundations
LinkedInNov 2020 
Coggin Executive Mentor Program Course
University of North FloridaSept 2020.webp)
Public Speaking
LAMDA (London Academy of Music & Dramatic Art)
Honors & Awards
- Awarded to Macarena F.Premio Capitanía General - Jun 2022 El objetivo de estos premios es valorar el mejor expediente académico de Grado de todas las universidades de la Comunitat Valenciana con el fin de reconocer el rendimiento académico y la cultura del mérito, el esfuerzo y la excelencia, además de afianzar las excelentes relaciones que unen tradicionalmente nuestras Fuerzas Armadas con la Universidad.
- Awarded to Macarena F.Premio Extraordinario de Grado - Jun 2022
- Awarded to Macarena F.Premio al mejor Expediente Académico - Grado International Business - Jun 2022
- Awarded to Macarena F.Summa Cum Laude - Jun 2021 Representa el reconocimiento a un rendimiento sumamente destacado, reservado para los mejores promedios. GPA: 4.0/4.0
- Awarded to Macarena F.President’s Honor Roll UNF May 2020 Award that recognizes an outstanding academic performance with a 4.0 GPA average in both FALL 2019 and SPRING 2020.
- Awarded to Macarena F.LAMDA Award in Communication & Public Speaking London Academy of Music and Dramatic Art May 2015 With Merit
- Awarded to Macarena F.Highest Mark in Europe English Language Pearson 2015
Volunteer Experience
Voluntaria
Issued by Chefs Solidarios on Nov 2024
Associated with Macarena F.Voluntaria
Issued by Reforesta on Jul 2024
Associated with Macarena F.Servicios sociales
Issued by Cruz Roja Española on Jul 2024
Associated with Macarena F.Volunteer
Issued by Rotary International on Oct 2020
Associated with Macarena F.Food Fighters
Issued by University of North Florida on Jan 2020
Associated with Macarena F.Meals on Wings
Issued by University of North Florida on Jan 2020
Associated with Macarena F.Mentor
Issued by Universitat de València on Jan 2017
Associated with Macarena F.Mentora de liderazgo femenino
Issued by Amazon on Jan 2023
Associated with Macarena F.Proyectos de innovación social (AYUDANT, AUTI)
Issued by Santander on Jan 2017
Associated with Macarena F.Embajadora de salud mental y sostenibilidad en Amazon
Issued by Amazon on Jan 2021
Associated with Macarena F.
Languages
- spSpanish
- enEnglish
- frFrench
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