Sugandha Pathak

Experience

• 

  MarkUp - The Official Marketing Committee of IMT Ghaziabad

  Aug 2021 - Mar 2023

  PR Execution Head & Finance Specialist
• 

  Crompton Greaves Consumer Electricals Limited

  Apr 2022 - Jun 2022

  Corporate Marketing Intern

  • Overtook secondary research to understand existing D2C models, Market Research, analyzed Competitors, and Benefits of D2C Interaction with multiple stakeholders in the company to understand the relevance of D2C to the company• Interacted with agencies to analyze and compare operations, and back-end model, evaluated technology platforms, provided an overview of the marketing and promotions campaign on the website, and identified the right model for the company• Provided rough budget estimation, finalized the agency, and made timelines for further implementation of the plan Show less

• 

  Mamaearth

  Jul 2022 - Dec 2022

  Live Project

  Digital Brand Building for DermaCo. A subsidiary of Mama EarthCreated the Strategic Communication Brief, Conducted Keyword Research, On-page SEO & set up digital campaigns on google.

• 

  Bajaj Electricals Ltd

  Oct 2022 - Nov 2022

  Live Project

  Product innovation idea for the air coolers categoryAnalyzed Global and Local Trends, innovation or patents, and customer reviews on e-commerce platforms to identify future trends. Undertook 20+ Consumer and 5+ Retailer interviews to understand consumer behavior.

• 

  Flipkart

  Jun 2023 - now

  • Business Development Manager

    Jun 2024 - now

  • Management Trainee

    Jun 2023 - Jun 2024