Wei Ling Hsiao

Experience

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  Paul Bakery Cafe

  Jun 2015 - Aug 2015

  Server
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  NCCU Mutual Fund Club

  Jan 2017 - Jan 2018

  Director

  • Led an 85-people organization, cooperated with 12 core members and achieved a 100% retention rate by initiating the new policy, designing training program and coffee chat project.• Won 2017 Excellent Award on Club Evaluation by holding the club exhibition with 600 participants and a 150-people investment speech which cooperated with the vice presidents of Yuanta Securities Company.

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  BigByte Education

  Jan 2017 - Sept 2017

  HR Assistant

  • Headed the project of 2017 internship program and achieved 100% KPI by recruiting 31 interns: o Partnered with 6 colleges by promoting the internship program to the career development center of colleges.o Enhanced 45% of applicants than last year by holding information sessions and online promotional events. o Completed 1000+ cold calling, 900 resume-screening, 250 phone interviews and 73 face-to-face interviews.• Headed the process of recruiting 12 educators and hosted BigByte’s one-month training for employees. Show less

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  NCCU Consulting Group

  Sept 2017 - Jun 2018

  Chief Human Resources Officer

  • Managed the alumni party for 50 members and successfully invited 12 lecturers from 5 different industries (including consulting, finance, FMCG, technology, and start-up industry).• Boosted 50% of applicants for “2018 MA program” by designing a new recruiting policy with McKinsey 7 steps.

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  阿迪達斯

  Jan 2018 - Mar 2018

  HR&Admin Assistant

  • Executed campus recruitment and attracted 600+ people in the marketing event (40% more than last year).• Reduced 50% procedure time by optimizing the process of keeping records of the Human Resource Information System.• Established communication with different departments in Adidas, manufacturers and logistics firms.

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  Michael Kors

  Mar 2019 - Jun 2019

  Marketing & E-commerce Intern

  Marketing & E-commerce Department Intern (Manager’s Assistant): • Managed the company's official website(230+ pages) and WeChat by cooperating with the digital marketing department to plan 1000+ products content creation and interface optimization. • Planned 300+ new products’ shooting and graphic design by collaborating with the filming team and suppliers. • Consolidated company's new annual e-commerce platform data report and optimize the digital visualization.

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  騰訊

  Jul 2019 - Aug 2019

  Product Intern at Tencent

  Tencent Beijing Headquarters - Platform & Content Group, Regional Business Department –“Tencent News Apps” Product Intern: • Optimized regional news’ contents and recommendation system by creating a new user persona for 29 cities in China. • Developed 60+ potential media and 2000+ Weibo accounts by analyzing data of the Content Management System and designing criteria. • Managed quality of contents by forming a weekly report and improving “keywords” database.

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  JoyMe

  Oct 2019 - Sept 2020

  Achieved a revenue increase of $600,000 within one month by establishing an E-commerce service on LiveMe (a Live Broadcasting APP). Developed partnerships with 8+ long-term E-commerce platforms, including Shopee, Taobao, by executing cooperation strategies.Led a team of 30+ KOLs to create a new type of content on the Live Broadcasting APP. This involved designing an efficient workflow, providing training to the team, and evaluating key performance metrics.

  • Project Manager

    Apr 2020 - Sept 2020

  • Greater China Operation Specialist

    Oct 2019 - Mar 2020
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  Apricat橘貓甜點

  May 2020 - now

  Founder
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  街口支付 JKOPay

  Sept 2020 - Aug 2021

  Product Manager

  Led the establishment of an automatic bill payment service and anticipated a 250% growth rate in YOY revenue for charity services. Managed all phases of product delivery for a taxi service, from development to testing and launch procedures, projecting a 200% growth rate in monthly active users (MAU) for this service. Achieved a significant increase of 66 million in bill payment income within two weeks through the development of a traffic ticket and fuel tax payment service.

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  SHOPLINE

  Aug 2021 - now

  Developed a smart user segmentation system from scratch, leading to the adoption of over 3000 merchants and 20,000 usage counts within a year. Innovated SCRM (Social Customer Relationship Management) tools for more than 4,000 merchants by creating features that enabled the binding of shop user accounts with social media accounts. Implemented a reward campaign tool to enhance merchants' promotion strategies, resulting in a 5% growth in GMV for adopted merchants. Designed an automatic membership level downgrade system to reduce revenue losses due to order cancellations for merchants with 1.1 billion annual revenue. Managed CRM and promotion roadmap planning for 15,000 merchants, providing valuable insights through analyzing market trends and competitor performance. Show less

  • Product Monetization

    Jun 2024 - now

  • Product Marketing Manager, Global

    Aug 2023 - Jun 2024

  • Product Manager

    Aug 2021 - Aug 2023