
Nikhil Singh
ASE

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Skills
Business planningMarket researchBusiness strategySalesTeam managementBusiness analysisMarketing strategyManagementAnalyticsManagement consultingMarketingSales managementData analysisBrand managementMarketing researchSales operationsCompetitive analysisOnline marketingBusiness developmentFast moving consumer goodsKey account managementDirect salesStrategic planningStrategyCrmAnalysisFmcgProject managementMicrosoft officeJob coachingSales executionSqlRProduct managementConsultingMicrosoft excelBusiness intelligenceB2b marketingB2c marketingAdvertisingDigital marketingAbout me
A leader who actively delivers and develops Brands, Products and Businesses. Believes in motivating my fellow team members to achieve the team's goals through ethical practices. Always looking at upgrading self and learning and implementing the best practices. Believes in work-life balance. A healthy body and mind delivers the best results at work.
Education

Indian Institute of Management, Lucknow
2010 - 2012PGDM
Birla Institute of Technology, Mesra
2005 - 2009B.E. C.S.EActivities and Societies: Internship on Networking from National Informatics Centre. Project on Data Mining using Genetic Algorithms Involved in Sports; was the Hockey Captain of My Year.

University of California, Berkeley
2020 - 2020MicroMasters Certificate in Marketing Analytics Marketing
Experience

Tata Consultancy Services
Sept 2009 - Jul 2010ASEPart of the critical team that was responsible for the transfer of Virgin Atlantic's Data Center and applications in the Live environment.

Indian Institute of Management, Lucknow
Jul 2010 - Apr 2012PGDM 2010-2012Management Student, Final Year

Pink Katalyst Entertainment Pvt. Ltd.
Apr 2011 - May 2011Summer InternBrand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.Strategic Consulting, including business plan & sales strategy development.

Cargill
Apr 2012 - Feb 2014Working towards becoming an Area Sales Manager
Area Sales Manager
Dec 2012 - Feb 2014Management Trainee
Apr 2012 - Dec 2012

Britannia Industries Limited
Feb 2014 - Nov 2014Area Sales Manager
Cargill
Dec 2014 - Dec 2016Designed and implemented Sales Force Automation across Consumer Pack Oil, Consumer Pack Atta, Olive Oil Vertical, Commercial- Bulk Pack Division, B2B Bakery team Pan India.Monitored and drove business across geographies by providing Business Analytics and Insights.Supported the Marketing Teams and Finance teams with Business Analytics.Trained and designed Yearly Incentives for Pan India Sales Teams. Responsible for Cargill's Consumer Pack business in entire Bihar.
Sales Development Manager
Feb 2016 - Dec 2016Area Sales Manager
Dec 2014 - Feb 2016

Kantar
Jan 2017 - Nov 2019Domain ConsultantLed Sales Execution analysis and dashboards for the largest non alcoholic beverage company.Drove the Brand Guidance system enhancements to optimize operations for the global marketing directors.Built the retailer equity analytical dashboard for a leading consumer goods organization.

Accenture strategy
Nov 2019 - Feb 2021Management ConsultantFunctional Architect for the Price and Promotion Analytics strategy for a large Non Alcoholic beverage company.Built the Analytics and Data strategy for a Global Snacks leader.Created the Business Case and Roadmap for Business Transformation of the largest Beauty and Personal care company.Drove the Budgeting cost transformation for one of the largest Retail clients.

PepsiCo
Feb 2021 - nowLed a team of 50 individuals, including 5 mid-managers, and achieved the highest scores for MPW and OHS among TPM leads in 2023. Delivered 120% of Value Delivery Targets, amounting to approximately 4 FTE.Created a Business Impact of USD 7.5 Million in cost avoidance by delivering the largest initiative identified by the FLNA CFO, the TPM Standard Calendar, across 150 Regional Accounts, 70+ KAMs, and 20+ NSMs. Received the Business Impact award from PFNA CEO, Steven Williams, during the HBS PEC visit.Created the FLNA Sales and Execution Dashboard for National Small Format customers, resulting in a revenue impact of USD 5 Million. Received the HBS Quarterly PEX champion award for leading the team that automated the Customer Chain Maintenance Process and pioneered creating the first set of Citizen developers in the Commercial Sales Teams.Mentored and elevated seven individuals from my team to managerial roles. Received the highest Platinum Smile award twice in a year from BU stakeholders, proving my ability to confidently lead a team towards success. Show less
Deputy Director- FLNA TPM, Merchandising CoE and Transformations
Apr 2023 - nowPricing and Merchandising CoE Lead- FLNA
Dec 2021 - Mar 2023Sales Lead- WHS Beverages- PBNA
Feb 2021 - Dec 2021
Licenses & Certifications
- View certificate

Marketing Measurement Strategy
University of California, BerkeleyJun 2020 - View certificate

Competitive Analysis and Market Segmentation
University of California, BerkeleyJun 2020 - View certificate

Learning Microsoft Power BI Desktop
LinkedInDec 2018 - View certificate

How Marketers Collect and Use Your Data
LinkedInNov 2019 - View certificate

Price and Promotion Analytics
University of California, BerkeleyJun 2020 - View certificate

Power BI Essential Training
LinkedInDec 2018 - View certificate

Power BI for Marketers
LinkedInDec 2018 - View certificate

Data Analysis with Python
IBMOct 2019 
Certified Digital Marketing Master Course
Digital VidyaMay 2017- View certificate

Products, Distribution and Sales
University of California, BerkeleyJun 2020
Honors & Awards
- Awarded to Nikhil SinghPlatinum Smile Award (Twice) Pepsico 2024 Platinum Smile Award (Twice), 2024
- Awarded to Nikhil SinghGBS Big Bang Impact Award Pepsico 2023 GBS Big Bang Impact Award, 2023
- Awarded to Nikhil SinghBusiness Impact Award, Commended by PFNA CEO Pepsico 2022 Business Impact Award, Commended by PFNA CEO
- Awarded to Nikhil SinghHBS Q1 2022 Process Champion Pepsico 2022 HBS Q1 2022 Process Champion
- Awarded to Nikhil SinghLiving the PepsiCo Way Award Pepsico 2021 Living the PepsiCo Way Award, 2021
- Awarded to Nikhil SinghAbove and Beyond Award Accenture 2020 Above and Beyond Award, 2020
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