Liz Hubing

Experience

• 

  The University of Iowa Health Care

  May 2013 - Feb 2017

  Student Clerk

  As a Student Clerk for the UIHC Department of Radiology, I am responsible for various organizational, administrative, and event planning duties. A sample of these tasks have included:• Devised an inventory system for the department’s 300+ keys by creating a Microsoft Excel workbook • Maintained and organized over 200 employee and faculty work files • Planned the department’s annual Radiology Society of North America Conference Alumni Reception Dinner

• 

  The University of Iowa Tippie College of Business

  Sept 2015 - May 2017

  Marketing and Communications Intern for Sustainability Initiatives

  • Developed a recycling guide for the college using Adobe Photoshop and InDesign in order to increase awareness within the student and staff population about what can and cannot be recycled at the College• Evaluated the level of sustainability in Tippie’s courses using the AASHE sustainability reporting guidelines• Created promotional material for the college’s sustainability related events

• 

  Meld Marketing

  Jan 2017 - Aug 2018

  • Developed and maintained client marketing plans• Acted as the account manager for various clients, ensuring that our projects remain on track• Developed and executed social media micro-campaigns for clients• Consulted with clients on a weekly basis to ensure brand goals were on-track• Strategically composed blog articles to align with the client's overall SEO goals• Assisted in the proposal creation process• Acted as the supervisor for Meld’s high school intern • Consulted with clients on a weekly basis to ensure brand goals were on-track• Developed and executed social media micro-campaigns for clients• Strategically composed blog articles to align with the client's overall SEO goals• Analyzed keyword potential using Moz Pro SEO software

  • Community Manager

    Jul 2017 - Aug 2018

  • Marketing and Communications Intern

    Jan 2017 - Jul 2017
• 

  Greater Iowa City, Inc.

  Aug 2018 - Apr 2024

  • Senior Director of Workforce and Business Innovation

    Oct 2023 - Apr 2024

  • Director of Entrepreneurship and Community Engagement

    May 2021 - Oct 2023

  • Director of Communications

    Aug 2018 - May 2021
• 

  Bike Iowa City

  Mar 2021 - now

  Brand Manager

  As the Brand Manager of Bike Iowa City, I oversee marketing, communications, and community development to promote cycling and tourism in the Iowa City area. I manage the website, events calendar, and social media platforms, ensuring the community stays updated on group rides, cycling events, and more. I created the Bike Iowa City Ambassador program, which highlights innovative, creative, and community-minded individuals enthusiastic about cycling in the region. Additionally, I developed the Bike Friendly Business program, showcasing bike-friendly restaurants and hotels to enhance the area's appeal to cyclists. My work centers on fostering connections and celebrating the vibrant cycling culture of Iowa City. Show less

• 

  University of Iowa

  Apr 2024 - now

  Assoc. Director of Business Development + Communication | Office of Innovation

  As the Associate Director of Business Development and Communication for the University of Iowa Office of Innovation, I lead marketing and communication strategies for the Office and its sub-units – UI Ventures, Protostudios, University of Iowa Research Park, and Iowa MADE – enhancing media visibility locally and nationally. My role focuses on managing social media, website content, external communications, and building relationships with key stakeholders to promote university innovation, support faculty inventors, and foster startups, contributing to the growth of the state biosciences ecosystem. Show less