David Arrington

Experience

• 

  Blue Fusion Marketing

  Mar 2007 - Apr 2010

  Co-Founder | CEO

  Aggregated multiple shopping API feeds into an intuitive user experience.• Profitably grew price comparison ecommerce business to over 1,000,000 visitors/month from targeted keyword buys

• 

  Blue Dragon

  Aug 2010 - Jun 2015

  Founder

  Market research lead generation company• Profitably grew business through strategic partnerships, SEM, and media buys• Led a team of developers to create a platform to manage users, conversions, and revenue across multiple channels

• 

  All Star Directories

  Jun 2015 - Feb 2022

  All Star connects prospective students with postsecondary education providers.• Created a new product producing 2.7x the revenue/conversion of our traditional offering after conducting market research, competitive analysis, and customer interviews• Led a nine-person cross-functional innovation team to an on-time launch of an MVP website to validate a business model• Hired, managed, and developed three PMs over the past two years• Gained stakeholder buy-in and team alignment to create a new product discovery process, including user interviews and a company-wide idea portal, improving the validation of roadmap initiatives• Directed strategy, roadmap creation, and c-suite communication for the product department, including Grow, Internal, and Innovation Teams Show less • Achieved first winning A/B test within two months of starting the role, by creating a new growth strategy and conversion optimization approach• Increased acquisition funnel conversion rate by 40% across 16 winning tests leading data analysis, ideation, prioritization, and story writing while collaborating with designers, engineers, business intelligence, and cross-functional stakeholders• Generated a 13% conversion rate increase by reigniting an abandoned machine learning initiative to improve our recommendation engine• Produced a 28% conversion rate increase for a key affiliate conversion funnel by leading a site redesign• Led effort with business intelligence to create 5 new product-focused reports, increasing the efficiency of gaining insights from our instrumentation• Co-Led an innovation initiative that resulted in the first revenue outside of the core business in company history Show less

  • Group Product Manager

    Jul 2020 - Feb 2022

  • Product Manager -> Senior Product Manager

    Jul 2018 - Jun 2020

  • Senior Partner Marketing Manager

    Jun 2015 - Jun 2018
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  DocuSign

  Mar 2022 - now

  Senior Product Manager, Commerce Experiences