Albert Potemkin

Experience

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  Bluesonic

  Oct 2011 - Nov 2012

  Marketing Research Manager

  • Collection, processing and analysis of secondary marketing information (competitive environment, assortment and pricing policy of competitors);• Preparation of templates for collecting primary information and reporting;• Preparation of reports and registration of output data for use;• Writing and preparation of articles of various kinds;• Search and development of promising areas of work;• Information support of the sales department;• Presentation of products and preparation of information for use by the customer service department;• Correspondence, telephone conversations with foreign partners from Southeast Asia;• Monitoring of prices and terms of delivery. Organization and control of production, shipment and delivery;• Preparation of documentation for placing orders, organizing delivery and customs clearance;• Work with customs authorities and brokerage companies.• Work with 1C: Enterprise 7.7;• Organization of interaction between the engineering and technical service and foreign partners. Show less

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  STF BACS

  Nov 2012 - Jan 2014

  Executive Marketing Manager

  Preparation of marketing materials:• Designed and maintained the relevance of marketing materials (catalogs, flyers, presentations) using Adobe Photoshop and Illustrator software;• Carried out photography and photo processing of own production systems on professional equipment (Canon EOS 5D mk II). Sales support:• Organized participation of the company in major industry exhibitions – RosGazExpo at LenExpo (St. Petersburg), Oil&Gas Expo at ExpoCentre (Moscow) and a number of regional exhibitions. The organization included booth preparation, booth delivery and POS materials preparation, as well as support during the exhibition.• Posted information about the company's products on specialized industry websites (DirectIndustry English catalog and similar Russian-language platforms). Marketing activities:• Developed the company's marketing strategy, chose the tools used and put them into practice;• Carried out budgeting of marketing activities (on average up to 200 thousand per month);• Initiated the creation of a new trade mark for instruments for measuring dew point and water content in hydrocarbons (ТМ Spectrus Aqua / Spectrus Carbon)• Managed customer relationships, including gift campaigns (together with the sales department);• Studied demand and competitive environment, prepared analytical reports. Show less

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  Implozia

  Mar 2014 - Sept 2016

  Internet Marketing Executive

  Internet Marketing:• Carried out management of Internet projects from drafting a brief, creating prototypes and selecting performers (agencies, freelancers) to setting tasks and monitoring their implementation. Completed projects - www.sjcollagen.ru, www.gallant-man.ru, www.m-vm.ru, www.zontik.me. Developed concepts for user services on the site. Analyzed user behavior using Yandex - Webvisor and improved those parts that need improvement.• Wrote advertising texts for sites, selected and processed images, prepared a video for the site (in Sony Vegas), filled sites with content;• Carried out marketing planning, prepared and launched advertising campaigns on the Internet;• Worked with feedback from consumers of private label products; Analytics:• Analyzed the effectiveness of websites and the operation of each Internet promotion channel (SEO, context, SMM) using Yandex.Metrica;• Planned and analyzed financial performance indicators (share of private label goods in turnover, gifts distributed during promotions);• Analyzed the assortment of the company's outlets (production turnover elasticity, defects, inventory statistics, pharmacy staff motivation, surpluses and shortages); Other:• Prepared effective specialized reports and presentations for top management of the company;• Created descriptions for typed works within own competencies (see above), to create business processes and work instructions within the company;• Developed a project that improves the company's information security - a secure service for exchanging commercially valuable information with external counterparties (based on customized Bitrix24);• Worked with marketing budgets up to 2 million per month;• Processed and submitted to the accounting department incoming primary accounting documents. Show less

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  Yliopiston Apteekki

  Nov 2016 - Dec 2017

  Internet Marketing Coordinator

  • Developed and launched an online pharmacy www.yapteka.ru virtually from scratch. Supported, expanded, maintained the site's capabilities. All content was created by me and my subordinates or colleagues specifically for this project.• Developed business processes for customer service via the Internet from scratch (call center based on Bitrix24, chat based on Verbox) and integrated this system into the existing business processes of an initially offline company.• Developed a project for the delivery of pharmacy products to the door or to the postamat from scratch;• Developed and implemented a system for informing customers about orders (sms, e-mail, operator's call), including the layout of notification templates and writing call scripts. As a result, the average conversion from all channels is ~2% and the peak one is 4.5%. Conversion from calls average ~10%.• Launched advertising campaigns in Vkontakte (targeted advertising), Yandex.Direct (contextual advertising), performed basic search engine optimization, which increased the initial traffic level by ~300%.• Independently designed a large number of HTML-pages of the site and rewrote some of the functionality to improve usability.• Performed search engine optimization of the site (SEO) by compiling a semantic core and prescribing keys in the meta tags of the pages.• Conducted constant work with Yandex.Metrica, Webvisor and other tools in order to increase conversion.• Changed the policy of working with the loyalty program and collected the data of all existing Clients of the network in a secure system that meets the requirements of the legislation on personal data.• Constantly worked with content - the establishment of promotions, the creation of product cards, organized site improvements on outsourcing. Show less

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  YE Group

  Dec 2017 - now

  Chief Digital Officer (CDO)

  I created and lead the digitalization department, which includes the departments of marketing, web development, design and IT.