Christie Basile

Experience

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  Deng Limited

  Jun 2011 - Aug 2011

  Intern - ISO 9000 Certification

  -Helped the company become ISO 9000 certified by interviewing employees in each sector of the business-Documented procedures and helped establish quality standard for ISO 9000 certification-Assisted in drafting bids on government tenders for installation of solar panels

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  Massachusetts Office of Travel and Tourism (MOTT)

  Sept 2011 - Dec 2011

  Marketing Intern

  -Aided the directors of domestic and international marketing in the implementation of segmented marketing campaigns which included the creation and execution of various email, digital, social, print and trade show campaigns-Executed highly successful "50 under $50" marketing campaign for the MOTT website- Maintained client database and segmented lists for highly targeted email and print campaigns-Collected data for monthly analytical and statistical report on travel and tourism in Massachusetts, reported finding to Research Director Show less

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  Afro Brazilian Business Incubator

  Dec 2011 - Jan 2012

  Business Analyst Intern

  -Provided business consulting services to small and micro businesses-Aided entrepreneurs in the development of a business plan and strategies-Researched various government policies and economy of Rio de Janeiro and Brazil as a whole; findings were presented to government officials and community leaders.

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  Informa Group Latin America

  May 2012 - Apr 2014

  • Surpassed qualified visitor pre-registration target for Vitafoods tradeshow by 54%, an increase of 86% from 2012 pre-registration figure• Produced strategic marketing plan, campaign schedule, and post-event analysis for Vitafoods tradeshow• Coordinated multichannel marketing strategies and campaigns for large-scale B2B and B2C tradeshows -Surpassed qualified visitor pre-registration target for Vitafoods South America, B2B nutraceutical trade show, by 54%, an increase of 86% from 2012 pre-registration figure-Produced strategic marketing plan, campaign schedule, and post-event analysis for assigned events-Coordinated multichannel marketing strategies and campaigns for large-scale B2B and B2C tradeshows; including visitor, exhibitor and sponsor promotion/acquisition

  • Senior Marketing Analyst

    Jan 2013 - Apr 2014

  • Marketing Analyst

    May 2012 - Dec 2012
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  ITG

  Jul 2014 - May 2017

  -Manage large scale digital projects including the complete rebuild and launch of ITG's corporate website, www.itg.com -Optimize and maintain ITG's global corporate website, including usability analysis, content updates, and SEO strategy-Analyze and report on efficacy of campaigns and user behavior through the use of web analytics software, A/B & multivariate tests and conversion funnels-Manage dynamic email marketing campaigns globally with an emphasis on customer segmentation and in-depth tracking and metrics reporting; Microsoft Dynamics-ClickDimensions Certified-Responsible for company's social media strategy and presence; fostering client engagement and growth across all platforms (LinkedIn, Twitter, Facebook, Google+) Show less -Implemented marketing automation strategy, partnering with senior marketing leadership and IT counterparts to segment and align customer base to content types and campaigns-Managed all client email marketing campaigns, streamlining intake process across business units and global regions-Provided data-driven direction on program structure including implementation of testing series to improve response rates and engagement with automated marketing campaigns-Project management of ongoing effort to rebuild and redesign the ITG corporate website Show less

  • Assistant Vice President, Marketing

    Jan 2016 - May 2017

  • Digital Marketing Specialist

    Jul 2014 - Dec 2015
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  Havas

  May 2017 - Nov 2018

  Project Manager, Digital Experience, Global Talent

  -Managed Havas Group’s digital initiatives and online presence related to corporate HR/Global Talent including the creation of the Group’s employer brand, website launches and maintenance, social media presence and engagement, and implementation of automated digital campaigns via CRM-Launched the first group-wide employee website after Havas was acquired by Vivendi; representing the first collaborative project amongst all seven of Vivendi’s entities and the top generator of traffic to the Group’s intranet platform since it was introduced-Launched and managed the Global Talent community on the Group’s intranet platform; including content creation, architecting of the community structure and employee journey maps, implementation of all internal communication activities related to the community-Project managed the optimization of the Group’s Global Onboarding site including creation of new content, updating site design and functionality, migration of the site to the Group’s intranet platform allowing for the automation of the onboarding process and access to in-depth site analytics previously unavailable Show less

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  Havas

  Dec 2019 - Oct 2020

  Communications & Culture Manager

  - Developed and managed cultural programming and communications that supported the agency’s mission, employees, and related client businesses- Successfully brought Havas cultural and wellness programs/events from in-person to online, allowing programming to continue while working from home and expanding our reach to a global audience via live streams, social media, and web conferencing tools- Managed and served as key creator of the agency’s Instagram feed and internal comms, working closely with the Chief Creative Officer to provide fresh content and strategic storytelling across Havas social media and internal agency channels Show less

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  DoZen

  Oct 2020 - Feb 2025

  Client Success Lead, Product Strategy
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  DoZen

  Jan 2022 - now

  Product Manager

  -Orchestrated the development and expansion of DoZen, a digital employee experience platform, moving from inception to achieving sustainable growth, securing implementation at several Fortune 500 companies.-Championed the creation and launch of an innovative Gen AI chatbot for employee experience, driving market research, feature identification, product positioning, and go-to-market strategy development.-Tactically managed and prioritized product strategy and roadmap development by leveraging customer feedback to align with market needs and exceed customer expectations. Show less