Kelly Ball

Experience

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  Granada Ventures Ltd

  Jan 2003 - Jan 2007

  Product Manager
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  ITV

  Jul 2003 - Aug 2007

  Product Manager
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  FremantleMedia

  Aug 2007 - Mar 2009

  Senior Product Manager

  • To manage above and below the line marketing• To manage the profit/loss per product managed and assign the appropriate type of marketing, e.g press, radio, TV & PR• Developing marketing plans and strategies for approval• Work closely with FHE sales team to focus marketing campaigns and advise on co-op marketing on retail activities and above the line marketing with media agencies.• To effectively communicate to both business to business customers and to the end home entertainment consumer.• To support the acquisitions of new releases by providing sales comparisons and market analysis• Build and develop strong relationships and networks with agencies and the sales team.• Maintain a broader understanding of FME vision when negotiating marketing campaigns and managing 3rd party distributed labels. Show less

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  Turner Broadcasting

  Mar 2009 - Dec 2012

  To lead the marketing brand strategy for all Turner CN Enterprises brands (Ben 10, Bakugan, LazyTown, Adventure Time, Gumball), across consumer products, digital platforms/ e-tailers and Home Entertainment. • Deliver innovative marketing strategies, working with other lines of the business (Sponsorship/ TV ad sales/ Franchise Management/ syndication) to lead a 360 integrated marketing plan encompassing publicity, advertising, on air, live events and digital platforms to grow sales above forecasted numbers in targeted regions.• To manage a substantial marketing budget across all EMEA territories and effectively divide the budget across consumer and trade assets and communications.• To ensure Turner CN Enterprises has prominent presence at key Trade shows and deliver creative and enticing events and presentations to deliver to potential new clients. (Nuremberg Toy Fair/ Brand Licensing Europe/ LIMA)• To implement a windowing strategy across all consumer products, home entertainment, video games and VOD/ EST, ensuring all products are supported in the correct launch window, not cannibalising sales across platforms and enhancing sales revenue.• To write creative briefs to develop sales tools, show reels, booklets, premiums and trade marketing style guides for all local offices. Show less To set up the marketing department for Turner CN Enterprises DVD team. Implementing processes for asset delivery, managing DVD designer and handling all marketing strategies across 11 regions & 4 partners.• Identify relevant content across all Turner brands (Cartoon Network, [adult swim] & CNN) for release on DVD across EMEA ensuring all rights are cleared for use.• To develop and implement release schedules and marketing strategies across EMEA.• Responsible for tracking the DVD product P& L’s across EMEA.• Develop and maintain the marketing relationships with all DVD partners, sharing case studies and previous successes across regions.• To work with Turner Media Innovations to negotiate favourable terms and added value to TV and Sponsorship spend.• Identify cross-promotional opportunities with Cartoon Network Consumer products and other partners (Bandai, Spinmaster, Mattel).• Work with relevant content and operation teams to source and distribute assets to relevant distribution partners across EMEA.• Work with distribution partners’ marketing and creative teams to sign off all marketing and publicity plans and creative submissions.• Work with internal and external marketing departments to capitalise on Channel Activity on air, off air and exploiting all avenues for DVD promotion across regions. • Develop and implement EST marketing strategy for UK, France and Germany, working with key partners (Apple) to establish strong presence and secure up to 5 promotional events per year. Show less

  • Brand Marketing Manager

    Oct 2011 - Dec 2012

  • DVD Product Manager

    Mar 2009 - Feb 2012
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  The Walt Disney Company

  Dec 2012 - Feb 2017

  Marketing Manager - Integrated Retail

  To deliver ‘One Voice One Vision’ for The Walt Disney Company at retail through the creation and execution of cross category plans which set the benchmark in terms of Retail excellence, stimulate purchase in store to drive loyalty and frequency of purchase for The Walt Disney Company products across all retail channels. • Develop, Co-ordinate and execute the total rolling 12 month plan for in-store promotions across all categories and priority franchises. • Critically evaluate new title launches, franchise plans and promotional proposals, reporting back to the business on tangible ROI.• Recommend space and display targets by title and agree with Sales Planning, Retail Analytics Manager and Business Development Manager. • Work with licensees to deploy marketing funds into franchise building cross category programs and manage the holistic funding process with the sales and category teams.• Maintain up-to-date customer, channel, business unit and category insights through building relationships with key personnel in retailer marketing and seasonal events teams and develop structured networking with all internal business development teams. Show less

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  The Jamie Oliver Group

  Apr 2017 - Apr 2019

  Global Retail Activation

  Develop the global retail and brand marketing strategy for Jamie Oliver licensed products, setting the best in class execution across multiple platforms, instore, online, wholesale and discounters.• Set the retail direction for Jamie Oliver Licensing and be the creative innovator of all retail launches, aligning with key Jamie Oliver TV show and book launches, building a strong brand presence and executing engaging customer experiences• Lead the e-commerce strategy end to end for jamieoliver.com, building a customer marketing journey and loyalty offering that compliments existing retailer distribution• Actively build direct relationships with key retailers to leverage brand presence and increase product distribution by developing and collaborating with retailers on a rolling 12-month activity calendar, delivering point of difference, exclusivity and added value• To manage the licensing retail marketing budget and negotiate additional funding from licensees to build cross category in store events and be the point person for all marketing expenditure at licensee level• Work with the senior management team and board of directors to engage all lines of business to work collaboratively and understand the commercial return of everything we do. Ensuring all consumer facing platforms support and up sell the licensed products Show less

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  Exquisite Gaming Ltd

  Apr 2019 - Jul 2022

  Develop and implement the European business strategy, plan and forecast product pipeline across all key territories and manage the entire European sales and global marketing function across the business.Management responsibility for 2 in market sales operatives and multiple sales distribution partners to achieve £5.5 Million revenue target in 2022, 56% of total company revenue.· Collaborate with cross-functional leaders to combine market research, user insights, and product vision to drive strategic decision making and craft the product offering· Establish and maintain long-term business relationships with new and current customer base· Build a highly driven sales team and open new sales channels. Create, track and manage a qualified pipeline of leads and opportunities· Establish and maintain long-term business relationships with new and current customer base· Create new processes and working practices to drive efficient operations · Lead the website development and ecommerce offering in key territories (UK, US, Germany, France)· Oversee and lead key business initiatives, secure stakeholder buy in, and working team engagement, provide operational leadership and support as needed to deliver key business outcomes Show less To lead the UK territory, driving incremental business opportunities while building and managing existing retail accounts. To be the visionary for the marketing strategy globally, implementing brand values and messaging that resonates in each territory while leveraging PR and social media to deliver our product messages and drive customer engagement.· To source, develop and manage the UK business across direct accounts, distribution partners and independents.· Build short term and long term retail strategies across multiple accounts, forecasting quarterly revenue and delivering innovative activations to drive incremental sales.· Establish and implement the global marketing and PR strategy for Exquisite gaming in the Top 5 territories.· Develop and execute a 365 marketing plan across all touchpoints, including: social, digital, retail channels and PR· Grow the UK revenue and margin performance through effective account management and developing new retail direct accounts· Drive communication plans to support existing product and building awareness for future product development in the range Show less

  • European Sales Director

    Jun 2021 - Jul 2022

  • Head of UK sales & Global trade marketing

    Apr 2019 - Jun 2021
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  Penguin Random House UK

  Aug 2022 - Jun 2024

  Head of Retail Penguin Ventures

  As a brand new role in the team, remit is to develop, deliver & own the full retail & e-commerce strategy. Lead all retail relationships with new and existing retailers and work with licensees and buyers to drive incremental cross category growth across both bricks & mortar and digital channels.• Increase brand presence for PRH owned brands and increase sales revenues across physical and digital retailers • Sell-in and activate cross-category retail promotions, aligning with wider marketing initiatives across the calendar ensuring innovative campaigns are in place for key trading periods• Identify new sectors and retailers to work with and lead the strategy for implementation of DTR deals or licensed product buy in a meaningful way.• Set up and deliver the e-commerce strategy including; Amazon, print on demand, direct to consumer and social commerce.• Manage, inspire and mentor E Commerce Manager to execute the online retail strategy for the business to deliver new revenue, open up new avenues to reach more customers and secure the company’s future in e commerce trading. Show less

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  JAKKS Pacific UK

  Jun 2024 - now

  Senior Manager, Trade Marketing