CEM OKUR, MBA

CEM OKUR, MBA

Business Director

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location of CEM OKUR, MBAIstanbul, Istanbul, Türkiye

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  • Timeline

  • About me

    Area Sales Manager at Red Bull

  • Education

    • Selçuk Üniversitesi

      2003 - 2007
      Lisans Derecesi Gıda Mühendisliği
    • İstanbul Bilgi Üniversitesi

      2011 - 2013
      İşletme Yüksek Lisans Programı (MBA)

      MBA

  • Experience

    • LİVA ÇİKOLATA VE PASTA SAN TİC. TURİZM LTD. ŞTİ (ANKARA)

      Jul 2008 - Aug 2008
      Business Director

      - Managing a labor force(100 employees)- Quality control of products- Controlling the all of production process- The necessary raw materials, labor and facility planning in the realization of the targeted quality made for Planned production

    • ŞEKER PİLİÇ A.Ş

      Aug 2008 - Feb 2010

      - Management of the sales channels such as regional dealers, retail, collective consumption, national and local Key Accounts,BIM and chain stores in İstanbul- Planning of the sales team visits to sales locations- Control and monitoring of merchant sales representatives- Improving of customer portfolio- Planning the development activities for HORECA (On Premise) channel- Planning the specific activities for specific sales locations to increase the sales potential.- Visiting the customers periodically according to the plan- Managing current account- Products of distributions in accordance with the standards of control- Management of the promotional activities which applied to National and Local Key Account & Chain Stores together with the merchandiser teams which work such stores Show less

      • Sales Chief

        Feb 2009 - Feb 2010
      • Sales Specialist

        Aug 2008 - Feb 2009
    • Coca-Cola İçecek

      Feb 2010 - Feb 2022

      •Coaching to distributor for finance, investment and improving relationship between Coca Cola and enhancing performance•Manage human resources for distributor and managing onboarding•OJT (On the Job Training), distributor preseller and sales chief•Maintain and improve customer and distributor satisfaction•Managing the incentive payment (distributor employee)•Build and improve business processes•İmplement new strategies for growth•İmplement Cost down Project•Develop and improve logistics•Build yearly sales strategies related to Company’s targets•Managing the RTM(Route To Market)•Planning the development activities for sales and market penetration increase•Organising the effective goal plans for sales representatives•Managing the customer portfolio according to market segmentation•Im Managing of Customer at Anatolian side , büyük island,heybeli island, Burgaz island, kınalı island and sevgi island.•Planning the specific activities for specific sales locations to increase the sales potential.•Directing the sales representatives correct targets•Managing the product stock level and control of product the expiration date•Preparing monthly sales volume and turnover targets for sales team, planning the actions, deciding the incentives.•Planning and execution of related channel activities. Tracking post performance and contributing to strategy•Identifies channel needs, executes in the best way•Plans and executed account based activities with sales channel teams•Develop innovative projects to meet business objective of company and retailer•Analyze channel Nielsen & IMS reports - recommend action•Promotion planning•Regular attendance to channel meetings•Full-filling field team requests•Regional analysis•Competition follow up and action taking•Sales, stock and close to expiry products follow up•Distribute and follow up related in-store materials according to channel needs•Develop “Best Practice Solutions” for field execution Show less -Planning the development activities for sales and market penetration increase-Managing the relationships via distributors and sales locations on behalf of CCI -Organising the effective goal plans for sales representatives-Managing the customer portfolio according to market segmentation-Management of customer relations ships with the win-win logic-Regulary visiting the sales locations to check and support promotion acitivities -Planning the specific activities for specific sales locations to increase the sales potential. -Visiting the customers periodically according to the plan-Directing the sales representatives correct targets • Traditional sales channel clients product distribution management• Regular visits to customers and evaluation of opportunity development• Management of marketing budget ( 5% of the annual turnover)• Observing the sales locations and filling the score cards according to the observations. Preapering devolopment plans according to score cards• Following the realization of the objectives of KPI’S such as sales volume, market penetration, bonus targets of distrubitor, execution standarts, equipment control, success and plannig visit of preseller, damaged products rate,etc’ and taking the corrective actions to achieve the goalsPlanning of the sales team visits to sales locations • Managing the dealers inventory and control of the dealers account• Following the productivity of business activities and ensuring the implementation of planned actions and progress• Managing the distributor physical standarts and marketing executions to reach CCI standarts at every single location in market• Preparing monthly sales volume and turnover targets for sales team, planning the actions, deciding the incentives.• Deciding the sales prices and price promotions • Managing the product / package mixture of the CCI to reach profit goals Show less

      • Field Sales Executive

        Sept 2017 - Feb 2022
      • Distributor Executive & Field Executive

        Mar 2016 - Sept 2017
      • Distributor Executive & Sales Executive

        Feb 2015 - Mar 2016
      • Sales and Account Executive

        Jul 2012 - Feb 2015
      • Sales And Marketing Specialist

        Feb 2010 - Jul 2012
    • Red Bull

      Feb 2022 - now
      Area Sales Manager
  • Licenses & Certifications

    • MANAGER ON BOARD

      DALE CARNEGIE AKADEMİ® TÜRKİYE
      May 2014